Why Your Articles Need Some Bread
Eaten a sandwich
recently? Notice how the contents don’t
seem to spill all over your clothes?
You know why there’s almost no spillage?
Sure you do.
It’s called bread. Bread holds the
sandwich together and prevents you
from looking like a two year old that
can’t handle their food.
If you want your client to walk away with one dominant idea, you’ve got to use the sandwich for your communication.
Um...stop saying huh, and click on this link and all will be revealed!
So what’s
this sandwich technique and how can I
use it?
Good question. Your article/sales letter/sales
pitch requires something to
hold it together. So there’s two ways I
can do this. I can ramble on forever, or
I can show you.