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Does punctuation really matter?
The fuss generated by Lynne Truss’s book, “Eats Shoots & Leaves: the zero
tolerance approach to punctuation,” has brought this topic into focus. From the
way everyone was talking when the book came out, you’d think punctuation was a
whole new, previously unappreciated art form that could light up all our lives.
In the cold light of the business day, though, punctuation is not much more than
a set of tools we use to fine tune our writing -– nothing more romantic than
that.
You’ve probably noticed that it tends to split into two separate categories:
1. Punctuation that affects the meaning of what you write (so it’s worth getting
right)
2. Punctuation that
doesn’t really affect the meaning of what you write (but irritates some people
if you get it wrong)
Beyond that, also there are variations in punctuation rules from one English
language culture to the next. Most of those, I would say, fall into category #2.
So let’s take a look at the topic from the non-literary, business-only
viewpoint. Please note these are my opinions only and I’m no English graduate –
only a realist - so feel free to disagree!
Read on ...
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Pivotal Writing
Commonly
Overused Words
When you write, use the most precise word for your
meaning, not the word that comes to mind first.
Consult this thesaurus to find alternatives for some
commonly overused words. Consult a full-length
thesaurus to find alternatives to words that do not
appear here. Keep in mind that the choices offered
in a thesaurus do not all mean exactly the same
thing. Review all the options, and choose the one
that best expresses your meaning.
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about
approximately, nearly,
almost, approaching,
close to
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absolutely
unconditionally,
perfectly, completely,
ideally, purely
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activity action,
movement, operation,
labor, exertion,
enterprise, project,
pursuit, endeavor, job,
assignment, pastime,
scheme, task
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add attach,
affix, join, unite,
append, increase,
amplify
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affect adjust,
influence, transform,
moderate, incline,
motivate, prompt
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amazing
overwhelming,
astonishing, startling,
unexpected, stunning,
dazzling, remarkable
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awesome
impressive, stupendous,
fabulous, astonishing,
outstanding
|
bad defective,
inadequate, poor,
unsatisfactory,
disagreeable, offensive,
repulsive, corrupt,
wicked, naughty,
harmful, injurious,
unfavorable
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basic essential,
necessary,
indispensable, vital,
fundamental, elementary
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beautiful
attractive, appealing,
alluring, exquisite,
gorgeous, handsome,
stunning
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begin commence,
found, initiate,
introduce, launch,
originate
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better
preferable, superior,
worthier
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big enormous,
extensive, huge,
immense, massive
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boring
commonplace, monotonous,
tedious, tiresome
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bring accompany,
cause, convey, create,
conduct, deliver,
produce
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cause origin,
stimulus, inspiration,
motive
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certain
unquestionable,
incontrovertible,
unmistakable,
indubitable, assured,
confident
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change alter,
transform, vary,
replace, diversify
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choose select,
elect, nominate, prefer,
identify
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decent
respectable, adequate,
fair, suitable
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definitely
unquestionably, clearly,
precisely, positively,
inescapably
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easy effortless,
natural, comfortable,
undemanding, pleasant,
relaxed
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effective
powerful, successful
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emphasize
underscore, feature,
accentuate
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end limit,
boundary, finish,
conclusion, finale,
resolution
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energy vitality,
vigor, force, dynamism
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enjoy savor,
relish, revel, benefit
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entire complete,
inclusive, unbroken,
integral
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excellent
superior, remarkable,
splendid, unsurpassed,
superb, magnificent
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exciting
thrilling, stirring,
rousing, dramatic
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far distant,
remote
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fast swift,
quick, fleet, hasty,
instant, accelerated
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fill occupy,
suffuse, pervade,
saturate, inflate, stock
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finish complete,
conclude, cease,
achieve, exhaust,
deplete, consume
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funny comical,
ludicrous, amusing,
droll, entertaining,
bizarre, unusual,
uncommon
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get obtain,
receive, acquire,
procure, achieve
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give bestow,
donate, supply, deliver,
distribute, impart
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go proceed,
progress, advance, move |
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Article Source:
PHSchool |
good satisfactory,
serviceable, functional,
competent, virtuous, striking
|
great tremendous,
superior, remarkable, eminent,
proficient, expert
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happy pleased, joyous,
elated, jubilant, cheerful,
delighted
|
hard arduous, formidable,
complex, complicated, rigorous,
harsh
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help assist, aid,
support, sustain, serve
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hurt injure, harm,
damage, wound, impair
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important significant,
substantial, weighty,
meaningful, critical, vital,
notable
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interesting absorbing,
appealing, entertaining,
fascinating, thought-provoking
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job task, work, business,
undertaking, occupation,
vocation, chore, duty,
assignment
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keep retain, control,
possess
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kind type, variety, sort,
form
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know comprehend,
understand, realize, perceive,
discern
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like (adj) similar,
equivalent, parallel
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like (verb) enjoy,
relish, appreciate
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main primary, foremost,
dominant
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make build, construct,
produce, assemble, fashion,
manufacture
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mean plan, intend,
suggest, propose, indicate
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more supplementary,
additional, replenishment
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new recent, modern,
current, novel
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next subsequently,
thereafter, successively
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nice pleasant,
satisfying, gracious, charming
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old aged, mature,
experienced, used, worn, former,
previous
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open unobstructed,
accessible
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part section, portion,
segment, detail, element,
component
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perfect flawless,
faultless, ideal, consummate
|
plan scheme, design,
system, plot
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pleasant agreeable,
gratifying, refreshing, welcome
|
prove demonstrate,
confirm, validate, verify,
corroborate
|
quick brisk, prompt,
responsive, rapid, nimble, hasty
|
really truly, genuinely,
extremely, undeniably
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regular standard,
routine, customary, habitual
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see regard, behold,
witness, gaze, realize, notice
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small diminutive,
miniature, minor, insignificant,
slight, trivial
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sometimes occasionally,
intermittently, sporadically,
periodically
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take grasp, capture,
choose, select, tolerate, endure
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terrific extraordinary,
magnificent, marvelous
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think conceive, imagine,
ponder, reflect, contemplate
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try attempt, endeavor,
venture, test
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use employ, operate,
utilize
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very unusually,
extremely, deeply, exceedingly,
profoundly
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want desire, crave,
yearn, long
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Narrow your Focus: Why Writers Should Specialize
By Kelly James-Enger
Want to set yourself from other freelancers? Save time pitching, researching,
and writing stories? Create a lucrative niche for yourself? And best of all,
make more money as a freelancer?
I have one word for you: "specialize." When I started my fulltime freelance
writing career seven years ago, I employed what I now call the "saturation
bombing" technique. I queried every magazine I could think of with a wide
variety of ideas. At one point, I had 54 queries out-- yet few were assigned.
Those that were assigned covered the gamut of topics from business articles to
bridal pieces to personal finance stories. Nearly every article concerned a
subject new to me, so each time I wrote one, I spent hours researching and
learning about the topic so I could write about it with authority.
Finally, I got smart ...
Read on
Looking for the Right Word? -
Look it up!
The
Visual Thesaurus uses word maps to
make finding the right word so much
more interesting and useful
Learn how you can create the life of your dreams
writing copy
Kelly Robbins has partnered with best-selling author and
founder of Comprehensive Coaching U, Terri Levine, to create
a class that will help copywriters follow their dreams and
kick-start their copywriting business.
In this 10-week class, you’re going to:
--Clearly identify what niche to work in.
--Find out what is important to your target market.
You’ll learn how to get to know them, how to uncover
what they need from a copywriter and how to get in front
of them.
--Learn what marketing methods work best for
successful copywriters.
--Discover ways to get in front of your target
audience and build a strong and loyal client base.
--Hear interviews with experts in the copywriting and
business-building fields — experts that will help you
grow your business.
--Learn how to put systems in place so your business
runs smoothly and you can spend time doing what you
love…copywriting.
--Hear from other business building experts like Chet
Holmes, Robert Imbriale and Nancy Morris.
This isn’t your traditional copywriting class.
You’re going to get your hands dirty and get your business
off the ground. You’ll have homework assignments that Kelly
and Terri will personally give you feedback on. You’ll
develop your marketing materials and create articles for
publication — plus you’ll learn how to get in front of the
right person at the publications you want to write for.
You’ll have a clear vision of your business and how it will
run.
Every other week of this 10-week course will include
expert interviews. Experts in a field that will directly
impact your ability to get the business you’ve been thinking
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Group sizes are understandably very limited for this
roll-out program.
This is highly specialized and serious coaching, training
and interactive mentoring support. This class is for you if
you’re serious about making high-profits in copywriting this
year and creating the business you want. For more
information, visit
Copywriting E-course with Kelly Robbins and Terri Levine
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