ersonal
leadership is one of the most studied
topics in American life. Indeed, I have
devoted a big chunk of my professional
life to better understanding its
workings. Far less studied -- and
perhaps more important -- is group
leadership. The disparity of interest in
those two realms of leadership is
logical, given the strong individualist
bent of American culture. But the more I
look at the history of business,
government, the arts, and the sciences,
the clearer it is that few great
accomplishments are ever the work of a
single individual.
Our mythology refuses to
catch up with our reality. And so we
cling to the myth of the Lone Ranger,
the romantic idea that great things are
usually accomplished by a
larger-than-life individual working
alone. Despite the evidence to the
contrary -- including the fact that
Michelangelo worked with a group of 16
to paint the ceiling of the Sistine
Chapel -- we still tend to think of
achievement in terms of the Great Man or
the Great Woman, instead of the Great
Group.
As they say, "None of us
is as smart as all of us." That's good,
because the problems we face are too
complex to be solved by any one person
or any one discipline. Our only chance
is to bring people together from a
variety of backgrounds and disciplines
who can refract a problem through the
prism of complementary minds allied in
common purpose. I call such collections
of talent Great Groups. The
genius of Great Groups is that they get
remarkable people -- strong individual
achievers -- to work together to get
results. But these groups serve a second
and equally important function: they
provide psychic support and personal
fellowship. They help generate courage.
Without a sounding board for outrageous
ideas, without personal encouragement
and perspective when we hit a roadblock,
we'd all lose our way.
The Myths of Leadership
reat
Groups teach us something about
effective leadership, meaningful
missions, and inspired recruiting. They
challenge not only the myth of the Great
Man, but also the 1950s myth of the
Organization Man -- the sallow figure in
the gray flannel suit, giving his life
to the job and conforming to its
mindless dictates.
Neither myth is a
productive model for behavior, and
neither holds up to current reality. In
fact, I believe, behind every Great Man
is a Great Group, an effective
partnership. And making up every Great
Group is a unique construct of strong,
often eccentric individuals. So the
question for organizations is, How do
you get talented, self-absorbed, often
arrogant, incredibly bright people to
work together?
The impetus for my
current work in groups was a meeting
more than 40 years ago with
anthropologist Margaret Mead. I had
heard her speak at Harvard, and
afterward I asked her whether anyone had
ever studied groups whose ideas were
powerful enough to change the world. She
looked at me and said, "Young man, you
should write a book on that topic and
call it Sapiential Circles." I gasped,
and she went on to explain that
sapiential circles meant
knowledge-generating groups. Like a lot
of good ideas, it took a while to
gestate, but over the years the power of
groups became a recurrent theme for me.
Recently, work by leading thinkers like
Michael Shrage in the nature of
technology and collaboration, Hal
Leavitt and Jean Lipman-Blumen in Hot
Groups, and Richard Hackman in the
remarkable Orpheus Chamber Orchestra
highlights the significance of this
inquiry.
To see what makes Great
Groups tick, I studied some of the most
noteworthy of our time, including the
Manhattan Project, the paradigmatic
Great Group that invented the atomic
bomb; the computer revolutionaries at
Xerox's Palo Alto Research Center (PARC)
and at Apple Computer, whose work led to
the Macintosh and other technical
breakthroughs; the Lockheed Skunk Works,
which pioneered the fast, efficient
development of top-secret aircraft; and
the Walt Disney Studio animators. Every
Great Group is extraordinary in its own
way, but my study suggests 10 principles
common to all -- and that apply as well
to their larger organizations.
- At the heart
of every Great Group is a shared
dream. All
Great Groups believe that they are
on a mission from God, that they
could change the world, make a dent
in the universe. They are obsessed
with their work. It becomes not a
job but a fervent quest. That belief
is what brings the necessary
cohesion and energy to their work.
- They manage
conflict by abandoning individual
egos to the pursuit of the dream.
At a critical point in the Manhattan
Project, George Kistiakowsky, a
great chemist who later served as
Dwight Eisenhower's chief scientific
advisor, threatened to quit because
he couldn't get along with a
colleague. Project leader Robert
Oppenheimer simply said, "George,
how can you leave this project? The
free world hangs in the balance." So
conflict, even with these diverse
people, is resolved by reminding
people of the mission.
- They are
protected from the "suits."
All Great Groups seem to have
disdain for their corporate
overseers and all are protected from
them by a leader -- not necessarily
the leader who defines the dream. In
the Manhattan Project, for instance,
General Leslie Grove kept the
Pentagon brass happy and away, while
Oppenheimer kept the group focused
on its mission. At Xerox PARC, Bob
Taylor kept the honchos in
Connecticut (referred to by the
group as "toner heads") at bay and
kept the group focused. Kelly
Johnson got himself appointed to the
board of Lockheed to help protect
his Skunk Works. In all cases,
physical distance from headquarters
helped.
- They have a
real or invented enemy.
Even the most noble mission can be
helped by an onerous opponent. That
was literally true with the
Manhattan Project, which had real
enemies -- the Japanese and the
Nazis. Yet most organizations have
an implicit mission to destroy an
adversary, and that is often more
motivating than their explicit
mission. During their greatest
years, for instance, Apple
Computer's implicit mission was,
Bury IBM. (The famous 1984 Macintosh
TV commercial included the line,
"Don't buy a computer you can't
lift.") The decline of Apple follows
the subsequent softening of their
mission.
World-changing groups do not
regard the mainstream as the
sacred Ganges. |
- They view
themselves as winning underdogs.
World-changing groups are usually
populated by mavericks, people at
the periphery of their disciplines.
These groups do not regard the
mainstream as the sacred Ganges. The
sense of operating on the fringes
gives them a don't-count-me-out
scrappiness that feeds their
obsession.
- Members pay a
personal price.
Membership in a Great Group isn't a
day job; it is a night and day job.
Divorces, affairs, and other severe
emotional fallout are typical,
especially when a project ends. At
the Skunk Works, for example, people
couldn't even tell their families
what they were working on. They were
located in a cheerless, rundown
building in Burbank, of all places,
far from Lockheed's corporate
headquarters and main plants. So
groups strike a Faustian bargain for
the intensity and energy that they
generate.
- Great Groups
make strong leaders.
On one hand, they're all
nonhierarchical, open, and very
egalitarian. Yet they all have
strong leaders. That's the paradox
of group leadership. You cannot have
a great leader without a Great Group
-- and vice versa. In an important
way, these groups made the leaders
great. The leaders I studied were
seldom the brightest or best in the
group, but neither were they passive
players. They were connoisseurs of
talent, more like curators than
creators.
- Great Groups
are the product of meticulous
recruiting.
It took Oppenheimer to get a
Kistiakowsky and a Niels Bohr to
come to his godforsaken outpost in
the desert. Cherry-picking the right
talent for a group means knowing
what you need and being able to spot
it in others. It also means
understanding the chemistry of a
group. Candidates are often grilled,
almost hazed, by other members of
the group and its leader. You see
the same thing in great coaches.
They can place the right people in
the right role. And get the right
constellations and configurations
within the group.
Great
Groups don't know what's
supposed to be impossible.
That gives them the ability
to do the impossible. |
- Great Groups
are usually young.
The average age of the physicists at
Los Alamos was about 25. Oppenheimer
-- "the old man" -- was in his 30s.
Youth provides the physical stamina
demanded by these groups. But Great
Groups are also young in their
spirit, ethos, and culture. Most
important, because they're young and
naive, group members don't know
what's supposed to be impossible,
which gives them the ability to do
the impossible. As Berlioz said
about Saint-Saens, "He knows
everything; all he lacks is
inexperience." Great Groups don't
lack the experience of
possibilities.
- Real artists
ship.
Steve Jobs constantly reminded his
band of Apple renegades that their
work meant nothing unless they
brought a great product to market.
In the end, Great Groups have to
produce a tangible outcome external
to themselves. Most dissolve after
the product is delivered; but
without something to show for their
efforts, the most talented
assemblage becomes little more than
a social club or a therapy group.
New Rules for Leaders
hese
principles not only define the nature of
Great Groups, they also redefine the
roles and responsibilities of leaders.
Group leaders vary widely in style and
personality. Some are facilitators, some
doers, some contrarians. However,
leadership is inevitably dispersed,
sometimes in formal rotation, more often
with people playing ad hoc leadership
roles at different points.
Furthermore, the
formal leaders, even when delegating
authority, are catalytic completers;
they take on roles that nobody else
plays -- cajoler, taskmaster, protector,
or doer -- and that are needed for the
group to achieve its goal. They
intuitively understand the chemistry of
the group and the dynamics of the work
process. They encourage dissent and
diversity in the pursuit of a shared
vision and understand the difference
between healthy, creative dissent and
self-serving obstructionism. They are
able to discern what different people
need at different times.
In short, despite their
differences in style, the leaders of
Great Groups share four behavioral
traits. Without exception, the leaders
of Great Groups:
- Provide
direction and meaning.
They remind people of what's
important and why their work makes a
difference.
- Generate and
sustain trust.
The group's trust in itself -- and
its leadership -- allows members to
accept dissent and ride through the
turbulence of the group process.
- Display a bias
toward action, risk taking, and
curiosity.
A sense of urgency -- and a
willingness to risk failure to
achieve results -- is at the heart
of every Great Group.
- Are purveyors
of hope.
Effective team leaders find both
tangible and symbolic ways to
demonstrate that the group can
overcome the odds.
There's no simple recipe
for developing these skills; group
leadership is far more an art than a
science. But we can start by rethinking
our notion of what collaboration means
and how it is achieved. Our management
training and educational institutions
need to focus on group development as
well as individual development.
Universities, for instance, rarely allow
group Ph.D. theses or rewards for joint
authorship. Corporations usually reward
individual rather than group
achievement, even as leaders call for
greater teamwork and partnership.
Power of the Mission
t's
no accident that topping both lists --
the principles of Great Groups and the
traits of group leaders -- is the power
of the mission. All great teams -- and
all great organizations -- are built
around a shared dream or motivating
purpose. Yet organizations' mission
statements often lack real meaning and
resonance. Realistically, your team need
not believe that it is literally saving
the world, as the Manhattan Project did;
it is enough to feel it is helping
people in need or battling a tough
competitor. Simply punching a time clock
doesn't do it.
Articulating a
meaningful mission is the job of leaders
at every level -- and it's not an easy
task. In Shakespeare's Henry IV, Part
1, Glendower, the Welsh seer, boasts
to Hotspur that he can "call spirits
from the vasty deep," and Hotspur
retorts, so can I, so can anybody --
"but will they come when you do call for
them?" That is the test of inspiring
leadership.
Part of the
responsibility for uninspired
work lies with the leader. |
I learned firsthand
how critical a sense of mission -- or
its absence -- can be to an employer.
Several years ago, I had an assistant
who handled the arrangements for my
speeches and travel; at night she did
volunteer work for a nonprofit,
self-help organization. Her work for me
was acceptable but perfunctory. It was
clear that she was much more involved
and committed to her unpaid work.
Frankly, I was jealous. I came to resent
the fact that I was not getting her best
efforts; after all, I was paying her and
they weren't. We talked about it, and
she was very honest about the fact that
it was her volunteer work that had real
meaning for her; there she felt she was
making a difference. So you can't expect
every employee to be zealously committed
to your cause. But you can accept the
fact that part of the responsibility for
uninspired work lies with the leader.
Great Groups remind us
how much we can really accomplish
working toward a shared purpose. To be
sure, Great Groups rely on many
long-established practices of good
management -- effective communication,
exceptional recruitment, genuine
empowerment, personal commitment. But
they also remind us of author Luciano de
Crescanzo's observation that "we are all
angels with only one wing; we can only
fly while embracing one another." In the
end, these groups cannot be managed,
only led in flight.
Copyright © 1997
by Warren Bennis. Reprinted with
permission from Leader to
Leader, a publication of the
Leader to Leader Institute and
Jossey-Bass.
This article
is available on the Leader to
Leader Institute Web site,
http://leadertoleader.org/leaderbooks/L2L/winter97/bennis.html.
To subscribe to
Leader to Leader:
Call +1-888-378-2537 (or
+1-415-433-1740) and mention
priority code W02DF or see
additional options at
http://leadertoleader.org/leaderbooks/L2L/subscriptions.html. |
|