Do you listen to your self-talk? What is
your self-talk saying? How is your self-talk
serving you? If your self-talk is more
negative, and sounds like a snake's rattle,
it will scare you off from moving forward.
This is poisonous thinking for people who
are in the business of selling.
Most of us have reoccurring thought patterns
which we repeat over and over again.
Research shows that these repetitive
thoughts create a neural pathway in our
brain. If you have heard the term 'limiting
beliefs', then you know it is negative
self-talk over time that does this to your
brain. The good news is that you can change
the pathway.
Having a positive outlook and self-talk is a
must have for people who sell. Yet, how is
this possible if you are in a slump, just
lost a customer or find yourself reluctant
to even follow-up? How do you move away from
the snake's rattle?
Negative self-talk affects your emotions,
which in turn affects your actions, and in
the end can limit your sales performance.
Listen to yourself. Have you ever said
something like "I don't have what it takes",
"I didn't deserve that sale anyway", or "Why
can't I succeed?" The first part to change
that neural pathway and shake off the snakes
rattle is to recognize what you are saying
to yourself, in particular what you say
repeatedly.
Change your focus. Have an opposite and
positive affirmation to replace the
negative. Replace the thought "I don't have
what it takes," with "I'm learning what
works." Instead of saying "I didn't deserve
that sale," rephrase it to "I can learn from
that experience." The key is to say
something to yourself that moves you in a
more positive direction.
Challenge your thinking. You might want to
ask yourself, "Is this thought beneficial to
me now? What is underlying this negativity?
How is it helping me? Or is it?" You want to
be easy with yourself yet challenge the
relevancy and benefit of such thinking.
James Lane Allen (1849 -1925), an American
novelist, is credited with saying, "You are
today where your thoughts have brought you;
you will be tomorrow where your thoughts
take you." You could reframe Allen's
quotation with "Your sales results today,
are where your thoughts today have brought
you. Your sales results will be tomorrow
where your thoughts take you." Where do you
want your sales results to be?
Put It Into Action:
- What one thought, one self-talk phrase,
can you identify right now which you believe
is the most negative one for you?
- What one thing can you plan do to when you
next hear this negative self-talk? (Hint:
Decide on an action that moves you to the
total opposite thought.)
- Once you have a more positive thought in
place of this working in your self-talk,
what will that mean for you? Stay focused on
this benefit for you.
About the Author:
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