three simple, yet very powerful ways to use similar story.
There's nothing worse than sitting in the audience while an inept speaker stumbles through an ill-conceived business presentation-- unless, of course, you're the one floundering in the spotlight. In 101 Ways to Captivate a Business Audience, Sue Gaulke, founder of the Speaker's Training Camp, strips the mysteries from the process by showing how to prepare and present an effective address that will successfully involve your audience and deliver your message.
The guide presents 101 audience-tested anecdotes, experiences, quotes and insights designed to help readers become captivating, creative and stress-free presenters. It teaches "how-to" skills and learnable behaviours that can be put to immediate use. Information on controlling nerves is also included.
It is extremely quick and easy to read. The ideas are stimulating and there are very relevant topics such as its steak and sizzle technique to keep the listeners on their feet.
HMMM ... that's a point worth considering.
Like many self-employed people you have income protection insurance that covers you for up to a maximum 75% of pre-tax income. This in itself is a sensible approach.
However, such a policy isn't designed to cover things which don't stop even if you do.
Leasing charges on capital purchases.
Business phone bills.
Wages for employees not involved in generating income.
Rent on business premises.
This small listing is not at all exhaustive, but it shows the potential costs you will face if you can't work
To address this, life insurers have developed business expenses (BE) or business overheads insurance (BOI)).
How does it work?
It works pretty much the same as your income protection does. The same definition of disability applies and you still have an excess or waiting period - two or four weeks - but the full payment period is 12 months or 18 months is the full payment of the insurance used up within 12 months.
A further difference is in how much you can cover. Income protection insurance is limited to 75% of pre-tax income. By contrast you can cover up to 100% of your expenses with BE. To conclude, let's take a small example.
Bill, the electrician has ongoing expenses of phone, lease of his van, accountant fees, wages for his receptionist and other costs totalling $7650 per month. He can take out a BE policy and cover those thus allowing him to recover without the worry.
Author: Paul Herring.
Paul is Principal Financial Adviser at PCH Financial delivering advice on financially protecting your life, your income, your family and your savings.
Everybody brings their own perspective to just what makes a good leader, or what constitutes good leadership.
Each of us has their our own values and beliefs and experiences around the subject,
but that doesn't mean we cannot improve our own leadership
or our own leaders
or our own followership by learning from others.
Enjoy these 50 quotes about leadership that I love. May they bring you new inspiration or that new perspective...
If one is lucky, a solitary fantasy can totally transform one million realities. —Maya Angelou
When eagles are silent, parrots begin to chatter. — Winston Churchill
What you do has far greater impact than what you say. —Stephen Covey
Management is doing things right; leadership is doing the right things — Peter F. Drucker
Leaders must be close enough to relate to others, but far enough ahead to motivate them. —John C. Maxwell
We're here for a reason. I believe a bit of the reason is to throw little torches out to lead people through the dark. — Whoopi Goldberg
I start with the premise that the function of leadership is to produce more leaders, not more followers. —Ralph Nader
As we look ahead into the next century, leaders will be those who empower others. —Bill Gates
A leader is a dealer in hope. —Napoleon
All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership. —John Kenneth Galbraith
Lead and inspire people. Don’t try to manage and manipulate people. Inventories can be managed but people must be lead. —Ross Perot
Our chief want is someone who will inspire us to be what we know we could be. – Ralph Waldo Emerson
Management is about arranging and telling. Leadership is about nurturing and enhancing. —Tom Peters
Leadership is not about titles, positions, or flow charts. It is about one life influencing another. — John C. Maxwell
Leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations. —Peter Drucker
Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand. —General Colin Powell
The very essence of leadership is that you have to have a vision. It's got to be a vision you articulate clearly and forcefully on every occasion. You can't blow an uncertain trumpet. —Reverend Theodore Hesburgh
If you want to build a ship, don't drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. — Antoine de Saint-Exupary
Where there is no vision, the people perish. —Proverbs 29:18
A good leader is a person who takes a little more than his share of the blame and a little less than his share of the credit. — John Maxwell
The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant. —Max DePree
The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things. – President Ronald Reagan
You manage things; you lead people. —Rear Admiral Grace Murray Hopper
Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall. —Stephen Covey
To handle yourself, use your head; to handle others, use your heart. —Eleanor Roosevelt
People buy into the leader before they buy into the vision. — John Maxwell
Effective leadership is putting first things first. Effective management is discipline, carrying it out. —Stephen Covey
People ask the difference between a leader and a boss. The leader leads, and the boss drives. – President Theodore Roosevelt
Leadership cannot just go along to get along. Leadership must meet the moral challenge of the day. — Jesse Jackson
Not the cry, but the flight of a wild duck, leads the flock to fly and follow. —Chinese Proverb
It's hard to lead a cavalry charge if you think you look funny on a horse. —Adlai E. Stevenson II
Earn your leadership every day. – Michael Jordan
A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go, but ought to be. —Rosalynn Carter
Leaders think and talk about the solutions. Followers think and talk about the problems. —Brian Tracy
To command is to serve, nothing more and nothing less. —Andre Malraux
The task of leadership is not to put greatness into humanity, but to elicit it, for the greatness is already there – John Buchan
Men make history and not the other way around. In periods where there is no leadership, society stands still. Progress occurs when courageous, skillful leaders seize the opportunity to change things for the better. —Harry S. Truman
It is absurd that a man should rule others, who cannot rule himself. —Latin Proverb
The key to successful leadership today is influence, not authority. —Kenneth Blanchard
A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves. —Lao Tzu
Leadership is an action, not a position. — Donald McGannon
Leadership is the capacity to transform vision into reality. – Warren G. Bennis
My responsibility is getting all my players playing for the name on the front of the jersey, not the one on the back. –Unknown
The final test of a leader is that he leaves behind him in other men, the conviction and the will to carry on. —Walter Lippman
A good leader leads the people from above them. A great leader leads the people from within them. — M.D. Arnold
Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish. —Sam Walton
A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of others. He does not set out to be a leader, but becomes one by the equality of his actions and the integrity of his intent. —Douglas MacArthur
He who has never learned to obey cannot be a good commander. —Aristotle
You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand. —Woodrow Wilson
A man who wants to lead the orchestra must turn his back on the crowd. —Max Lucado
... and my favourites ...
If your actions inspire others to dream more, learn more, do more and become more, you are a leader. —John Quincy Adams
Average leaders raise the bar on themselves; good leaders raise the bar for others; great leaders inspire others to raise their own bar. —Orrin Woodward
Kathy Keaton was awarded “A Woman to Watch” by the Texas Business Women and Professional Organization. She is an award winning humorous Toastmaster and Texas Clown, and holds the title of “San Angelo’s Funniest Grandmother”
In a conversation with someone last week, the topic of a "flagship product" came up and I realized that I had never really talked about this before in More Clients.
What's a flagship product?
A flagship product is a product or service that you and your business becomes identified with. It's something that communicates a concept or a solution that people automatically and favorably associate with you.
What a flagship product does is give you and your business instant credibility. When people purchase your flagship product, they are more likely to buy other products and services from you.
A flagship product should have the following characteristics:
1. It provides a unique solution or approach to a problem and is seen as new and memorable.
2. It is the starting point for all of your other spinoff products or services.
3. It is branded in a distinctive way with a name and identity that is unlike other products or services.
What are some examples of flagship products by InfoGurus? Here are a few that immediately spring to mind:
Guerrilla Marketing - This book, by Jay Conrad Levinson, written in the 80's, has spawned a whole series of Guerrilla Marketing books and seminars. It's become a household name amongst small business owners.
Make Your Site Sell - An e-book launched in 2000 by Ken Evoy that established him as one of the preeminent Internet Gurus and was the genesis of several other e-books and online products.
The Millionaire Mind - Harv Eker's free three-day workshop on changing your mindset about money. Tens of thousands have attended and it's been a launching pad for his other programs.
The Wizard of Ads - The brilliant compilation of eZine articles was the first of three books in the series by Roy Williams, and the foundation for his 3-day Wizard Academy in Austin, Texas.
The InfoGuru Marketing Manual - The starting point for most of the customers and clients of Action Plan Marketing. Most people who take my workshops or Marketing Action Groups get this first.
Most of these are marketing-oriented examples off the top of my head, as that's the world I'm most familiar with. But if you look at your particular field, there are usually a few InfoGurus who are well known for some kind of flagship product.
I had been in business for 15 years before I launched my manual. Others take longer, some shorter. But however long it takes, it's a worthwhile goal to aspire to. It will give you leverage you can get no other way.
Your flagship product may be a book, an e-book, a workshop or training program. But it really has to be at the heart of the work you do and must have some passion behind it.
I once worked with a woman who had spent a year writing a book but who really didn't want to work with clients in that area. In other words, her flagship sank! There was nowhere she could sail it to leverage her own business.
Coming up with a new concept takes some time and creativity, but it's certainly worth the effort. Coining the word "InfoGuru" seemed like a gamble at the time (one of those titles that came to me in the shower) but I think it's better than many books or e-books that are completely generic and therefore unmemorable.
Not only has the manual served my business well in terms of being a foundation for all my products and programs, it has earned me substantial income over the past five years. A flagship product can create real marketing momentum.
Oh, here's another one:
Men are from Mars, Women are from Venus by John Gray. This wildly successful book on relationships was the first of many other Mars-Venus Books. In fact, every book John now writes contains that flagship identity. I'm waiting for "Marketing Secrets of Mars and Venus." I'll get that one!
What's your flagship product going to be?
The More Clients Bottom Line: The time to start working on a flagship product or service is NOW! It will make a huge long-term impact on your business. Find a way of developing something that stands out from everything else and you're on your way.
Robert Middleton - Action Plan Marketing
Helping Independent Professionals Attract More Clients
Who are you?
If someone wants to know who you are, they type your name into Google.
Before the meeting, you have been googled.
Before the interview, you have been googled.
Before the pitch, you have been googled.
What is Google saying about you?
What did you give Google to say about you?
It's an interesting exercise to Google oneself ... interesting and sometimes surprising!!
Right there is a little window into how people might be seeing you.
That is the story people are seeing and reading about you - your personal brand story, your business brand story.
Did Google put it there? No. But Google chose which parts of it to put in front of searchers as the first thing they saw.
Did other people put it there? Yes. Your clients comment on your business and connect with you. Your friends comment on you and connect with you. You listed yourself on other websites, and commented or interacted there.
So to some extent, this is happening without you.
Consider, though ...
You gave your clients something to comment on. What was that?
You connected with them. What impression did that give?
You gave your friends something to comment on. What was that?
You connected with them. What impression did that give?
You associated yourself with other websites. What impression does that give?
My mother said to me often and often, "Put your words on the palm of your hand before you say them."
She probably said that as I grew into a teenager with attitude, and not much thought for what I said, or what the consequences might be.
Everything communicates, especially words, but actions too.
So everything we do on the internet communicates something and it's not always what we might expect.
Google, and the internet as a whole, gives us an unparalleled opportunity to communicate, to share and to build a brand, and there is nothing so challenging, nor so rewarding as to to watch that brand build and grow.
Author: Bronwyn Ritchie.
If you would like help telling your story on-line, please contact me. I have a "Connecting the Dots" programme that helps my clients find the story they need to tell.
Being well entrenched in the Digital/Internet Revolution we are in today, one thing has become more important and paramount than ever before in history... TRUST. The other name for this period of time we are in is "The Customer Revolution"... and for the same reasons. If your customers don't trust you, you are at high risk of extinction in the not too distant future.
TRUST has become the ultimate prize for businesses today. If your customers trust you, they are choosing to work with you over anyone else in your industry... even if they have to pay a higher price. And one of the biggest reasons Trust is so critical to people is because of TIME. As I have talked about in several earlier posts, Time is the most valuable asset for people today (according to Forrester Research and others). People don't feel they have enough of it and they can't afford to waste it. Those that can help them keep more of their time are more trusted and become the winners in the new Revolution.
If your customers Trust you, they don't have to spend the time searching around and checking out other options... they can simply buy from you. And they are proving this by their willingness to pay more for the same products/services. This is a HUGE COMPETITIVE ADVANTAGE for businesses today.
But how do you create more trust with your customers?
The underlying core of this answer is very simple... yet many businesses seem to ignore this simple message. The underlying foundation of Trust is PROMISES MADE = PROMISES KEPT. While this is an easy concept to grasp and understand, it appears to be an incredibly difficult formula to execute on a consistent basis throughout one's business. I refer to this often as playing the "Whack-a-Mole" game... where you have a bunch of holes in front of you and a different mole pops up randomly out of each hole... when you hit one, another one pops up. This is the same situation many companies face on a daily basis... having several things under control but another one pops up for you to deal with.
This isn't any more evident than in the area of CUSTOMER EXPERIENCE. One of the biggest challenges businesses face today is delivering a CONSISTENT AND REPEATABLE customer experience. Look at your own business and you can see exactly what I am talking about. There are areas that seem to be doing OK and areas that area a disaster when it comes to delivering an awesome, incredible, amazing experience. I can almost guarantee you that there isn't consistency in your customer experience throughout your company... and if there is, you are in a very small minority today.
The CUSTOMER JOURNEY is the collection of customer experiences throughout your company... all working together to deliver an "overall experience" to your customers. The Journey is the "sum of all experiences" you offer to your customers. This includes the experience from your call center, sales, accounting, shipping, marketing, distribution, and every other area of your business. The customer touches each of these areas to some degree at one point or another throughout their overall experience with you when purchasing and/or using your products/services.
So here's the big problem for the majority of companies and why TRUST becomes an issue.
There are usually areas in your business that do better than others when delivering a customer experience. Some might knock it out of the park where others cause great pain for your customers. A good example of this is the Sales group vs. the Accounting group. The Sales department is usually the most "customer centric" in how they treat their customers... it is usually required as part of their role. Accounting, on the other hand, probably doesn't even have it as part of their job description/processes. Their role is to get the bills out, pay the invoices, and make sure all the money is accounted for within the company. Providing an awesome and incredible experience to the customer when they call isn't probably high on their list even though it should be. Regardless of how they treat the customer, they are part of the CUSTOMER JOURNEY inside your company.
When you deliver an awesome and incredible and remarkable CUSTOMER EXPERIENCE... demonstrating how much you care about helping your customers... you build TRUST. When you don't deliver this level of an experience you erode the trust you have with your customer or don't establish any if it is the first interaction.
And when you make PROMISES to your customers through your marketing and advertising, in addition to what your employees tell your customers... and you don't keep them... you lose/erode TRUST. When this happens over and over, your customers lose TRUST IN EVERYTHING YOU DO... not just the few areas that are causing the issue. To the customer, it is a JOURNEY OF TRUST.
Customers don't segregate out the departments in your business... they view their entire experience as a Journey. When different departments don't deliver this incredible experience and don't keep their promises the customer simply says, "They promise things they can't or won't deliver... I don't trust them or anything they say or do." This is even the case when you have one or two departments delivering a experience. The ones that aren't delivering this experience are the ones that bring the company down to the lowest common denominator... a low level of trust for the entire Customer Journey.
If you want to INCREASE THE TRUST OF YOUR COMPANY, YOU HAVE TO DELIVER ON YOUR PROMISES AND DELIVER AN AWESOME CUSTOMER EXPERIENCE THROUGHOUT THE COMPANY. This is the core behind building trust with your customers.
Change the JOURNEY to one where every area of the company is honoring and delivering the promises they make and give your customers a WOW Customer Experience and you will change the level of TRUST. The concept is simple... the execution isn't. If it was, everyone would be doing it. The research wouldn't be telling us that customers don't feel they get an awesome experience. The customer is telling us loud and clear what the answer is to EARNING THEIR TRUST... the question is whether or not we will listen and change our CUSTOMER JOURNEY to one that creates TRUST rather than erodes it.
I would encourage every leader to take inventory of their company's customer experience and how consistently they are delivering on the Promises the employees are making every day. If the experience isn't awesome and you see promises being made that can't be delivered, you have your answer as to how much your customers really trust your organization. This is one of the most valuable "audits" of an organization a leadership team can do to truly understand the level of trust they have with their customers. Give me a call if you have any questions and I would be happy to steer you in the right direction.
Author: Blaine Millet
If you found this helpful, please share it with your friends so they can also learn from the material. It not only means a lot to me but it helps other people see the story. And if this resonated with you, please visit my http://www.WOM10.com site and read more posts like this one.
We used to get excited about moving our companies from being GOOD to being GREAT... but today, being GREAT isn't good enough... it's a commodity. Today, if you aren't on a path to move your company from being GREAT to being REMARKABLE and MEMORABLE, you don't get talked about.
My PASSION and MISSION is to help INSPIRE, GUIDE, and HELP you move your company from being GREAT to being REMARKABLE... and create Word-of-Mouth on STEROIDS so you get talked about... a lot.
I have a model that helps get you to REMARKABLE. In the core of the model is creating unbelievably incredible amazing and awesome Customer Experiences... you can learn about it in my book, "Creating and Delivering Totally Awesome Customer Experiences." With this as a foundation, you are well on your way to being REMARKABLE.
I get to SPEAK about it, WRITE/BLOG about it, and HELP leaders understand it, aspire to it, and achieve it. There are four key components to help get you to being REMARKABLE... getting talked about in the market... and ultimately letting your CUSTOMERS DO YOUR MARKETING FOR YOU.
Are you ready to become REMARKABLE? Shoot me a message... we'll have an awesome conversation!