Tips and healthy snacks to help calm you down.
Those who tell the stories.
It's a powerful statement this.
There's a mystical, mythical element to it, being a native American saying.
I find it interesting that Plato said much the same thing "Those who tell the stories rule society."
Two such disparate cultures and societies recognising the power of story.
Just about anyone who writes about story, talks about story, ends up using this quote.
And certainly at the level at which most people think about this statement ... anyone who tells the stories will make money in business, and rule the world that way.
Story is a currency recognised the world over.
It is a powerful marketing tool, the difference, sometimes, between a profit and a loss.
But looking at it a different way - looking at the leaders, the rulers, those who rule the world.
They lead, they rule because they are able to tell our stories for us.
We need a story to make sense of life.
We need a story to make sense of our culture.
We need a story to make sense of our world.
We need someone to lead us forward by telling our story, what is really happening, how things are going to be.
When there is a movement for change in our culture, a mass discontent with the way things are, in our world, it will succeed because someone is able to lead it forward by articulating for that mass of people, what is really happening and how it will progress, tells the story about it.
What story are your leaders telling?
Let us choose the leaders who tell the story of our highest aspirations, not our lowest common denominators of fear and greed, ego and power.
Let us then buy from the marketers who tell the story of our highest aspirations, not our lowest common denominators of laziness and competitiveness.
Futurist Rolf Jensen said "The highest paid person of the 21st century will be the storyteller."
Let's choose whom we pay to tell our stories, and choose well.
What attracts consumers to your brand and turns them into loyal customers are the unique qualities your products and services have to offer. You provide something that no one else does or in a way that no one else does. Otherwise, why would you be in business?
Your Brand Is Not a Cliché
Your products or services are unique, so make your marketing as unique. Don't package your marketing messages in clichés or overused phrasing that has lost its real meaning. It's not enough to say that your brand is "the best widget maker around." You have to dig deeper than that and get to the core of why your brand makes the best widgets. That why is what consumers are interested in and what will keep them coming back to your brand time and again.
Find Your Brand's Standout Power
Because you spend every day with your brand, it may not be obvious to you exactly what makes your brand so great. You just know it is!
Here are some questions to help you brainstorm what gives your brand its standout power:
- How are you making life easier for your customers?
- What follow-up or customer service do you provide?
- Why do you stand above your competitors? Why would customers choose you?
- What proof do you have that your brand is standout? Customer ratings or testimonials?
- What stories can you tell about how your brand has worked for others?
Don't just ask yourself and your staff. Ask your customers! They can be the best resources for true insight into your brand. Send out surveys to your current base and see what they have to say. A lot of times companies are taken aback by the critiques and praises they get. You can use this data to mold not only your website language and images, but also your ads and the way you sell to you people. Remember to look for common themes within the surveys to address the biggest pros or cons of your business. Don't try to fix it all at once.
Remember: in creating your brand's promise for marketing messaging, don't just describe what your brand does. Describe what your customers get every time they choose your brand. Highlight the value you will bring to them with every interaction with your business. Remind them of this every time you get off the phone with them, obviously in a non cliché way, and your call backs or order times will improve.
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In my opinion, based on my own personal experience, kids function best when they're real clear about exactly what's expected of them in any given situation or under any particular set of circumstances.
Every year since he first began school, in the day or two prior to the beginning of each new school year, I've sat down with my son, who's now ten years old, to "lay down the law", so to speak, about exactly what I expected of him in school and to issue him his "marching orders" for the upcoming school year.
This year won't be any exception. Although my expectations for him haven't changed over the last several years, with a new school year about to begin, I've been thinking about them again in preparation for our annual talk together and thought I'd take a few moments to share them with you.
Here they are:
Expectation #1 - I expect him to behave himself and treat others as he'd like to be treated.
The first and single, most important thing I expect of him in school is to be polite, mind his manners, and treat others as he'd like to be treated.
All three elements of this expectation are very closely related and because he understands *why* they're important, he has no trouble whatsoever living up to them.
One summer day, shortly before he started school, we were driving somewhere (probably a toy store :-)), when, seemingly out of nowhere, he asked me what I knew about this "God thing", as he phrased it.
As simply as I could put it, I shared with him my personal belief...
That One is All and All is One. That one Intelligent Substance manifests itself as what appears to be many elements of the material world.
We're all made from the same Stuff, a Thinking Stuff.
After I finished my simplified explanation of this concept, he sat there quietly for a moment or two, staring out the car window, then he looked at me and said...
"Daddy, that makes sense!"
And, with "ah-ha" written all over his face, he added...
"So that's why you're always telling me to love my neighbor as myself and to treat other people the way I want to be treated, because we're all one, right Daddy?"
At age five...
He got it! 🙂
Expectation #2 - I expect him to do his best.
Unlike many, if not most, parents and teachers, I could care less what his grades in school are...
You should see the look on people's faces, especially his teachers, when I tell them this. 🙂
So, what do I expect?
I expect him to put everything he's got into everything he does and do the best work he can possibly do.
Throughout his writings, Wallace D. Wattles, best known for his classic masterpiece "The Science of Getting Rich", repeatedly stresses the importance of doing all you can do each day and doing each separate act in the most perfect
That's *exactly* what I expect of him!
If, every single day, he does *all* he can do that day and if, every single day, he does each separate thing he does in school in the most *perfect* manner possible, with the purpose of learning...
And that, in the opinion of his teachers and/or the school system, earns him an "A"...
If it earns him a "B"...
If it earns him a "C"...
If it earns him a "D"...
If it earns him an "F"...
I really don't care! 🙂
Because doing everything you can do each day and doing each separate thing you do in the most perfect manner possible with a purpose is the secret to success in anything and if he just learns this one lesson and applies it, he'll be successful in life regardless of what his grades in school are.
Expectation #3 - I expect him to have fun.
Life is meant to be fun, not a bore, and I expect him to have fun in school.
I don't expect him to be the "class clown" or a "wise guy".
I do expect him to look for ways to make his "work" fun.
If he learns how to make his "work" fun, he'll never have to "work" a day in his entire life.
There you have them...
My ten-year-old's "marching orders" for the upcoming school year.
In prior school years, because he's been very clear about exactly what I expected of him in school and because he's been very clear about exactly why I expected those things of him, he's never failed to live up to my expectations and make me very proud of him...
I don't expect this school year to be any different. 🙂
Tony Mase is a serious student of the works of Wallace D. Wattles and the publisher of the "A Powerful Life: The Lost Writings of Wallace D. Wattles" ebook by Wallace D. Wattles...
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"How to Get What You Want" by Wallace D. Wattles together with twenty-four other rare books and articles written by Wallace D. Wattles. Click Here => http://www.consultpivotal.com/Apowerful_life.htm
Who are you?
If someone wants to know who you are, they type your name into Google.
Before the meeting, you have been googled.
Before the interview, you have been googled.
Before the pitch, you have been googled.
What is Google saying about you?
What did you give Google to say about you?
It's an interesting exercise to Google oneself ... interesting and sometimes surprising!!
Right there is a little window into how people might be seeing you.
That is the story people are seeing and reading about you - your personal brand story, your business brand story.
Did Google put it there? No. But Google chose which parts of it to put in front of searchers as the first thing they saw.
Did other people put it there? Yes. Your clients comment on your business and connect with you. Your friends comment on you and connect with you. You listed yourself on other websites, and commented or interacted there.
So to some extent, this is happening without you.
Consider, though ...
You gave your clients something to comment on. What was that?
You connected with them. What impression did that give?
You gave your friends something to comment on. What was that?
You connected with them. What impression did that give?
You associated yourself with other websites. What impression does that give?
My mother said to me often and often, "Put your words on the palm of your hand before you say them."
She probably said that as I grew into a teenager with attitude, and not much thought for what I said, or what the consequences might be.
Everything communicates, especially words, but actions too.
So everything we do on the internet communicates something and it's not always what we might expect.
Google, and the internet as a whole, gives us an unparalleled opportunity to communicate, to share and to build a brand, and there is nothing so challenging, nor so rewarding as to to watch that brand build and grow.
Author: Bronwyn Ritchie.
If you would like help telling your story on-line, please contact me. I have a "Connecting the Dots" programme that helps my clients find the story they need to tell.
Every successful person we know sets goals. But what's the secret behind of the power of goal setting they know but you don't know? This article reveals the 4 benefits that you may not have ever imagined.
Have you ever heard of any successful people, super achievers or elite performers who don't set goals at all?
Honestly I have not.
Goal setting is an important aspect in both your professional and personal lives. Without having goals to strive for, we won't be able to measure our success or achievements. We won't be able to spot our weaknesses and improve ourselves. We won't be able to target our strengths and fully unleash our potential.
While setting goals is crucial to getting what you want in life, what other amazing benefits do this simple act bring you that make all the successful people love?
#1 Control and Certainty
By regularly setting goals and achieving them you are taking control of your life.
This is an empowering mindset, attitude and behavior to have because you are acknowledging that life doesn't 'just happen to you'. There is a lot that is within your control when it comes to creating the ideal life you want and working towards the direction that's right for you.
#2 Optimism and Positivity
Apart from being certain about the future you're heading, setting goals and taking action to achieve them will influence you to have a more positive and optimistic outlook.
This vibe of positivity will help you build stronger mental resilience, which is essential to help you keep going when things become tough or when you got hit by challenges.
Instead of feeling down, depressed or defeated by the hardships, your resilience, optimism and mental toughness will ensure that you see the temporary setback as it is and pick yourself up using your personal power to find a creative way to overcome it.
Through goal setting you will have created a long-term plan for your life. In your mind, you've created a vision of what you want and worked out a way to get there.
This sense of purpose gives you a feeling of hope that you can achieve what you want. These are all positive emotions which have powerful effects on your mental and physical wellbeing.
Stress levels will be reduced, as will the likelihood of depression emerging. While you are working towards achieving your goals, you will increase your levels of focus and your ability to use it at will to help you get the results you want.
#4 Getting Into Flow State
The regular setting of meaningful goals ensures that you maximize opportunities to utilize the power of flow.
This miraculous flow state occurs when:
- you have a meaningful goal;
- position yourself away from external distractions;
- have all the necessary resources at hand;
- have matched the task to your abilities so that it contains enough challenge to keep you motivated and engaged but not too little so that you become bored; and
- immerse yourself in the task completely.
Getting into the flow state not only helps you achieve goals, but it also drastically elevates your productivity, relieves stress and increases happiness. The benefits of the flow state have been recorded by Mihaly Csikszentmihalyi, the Hungarian positive psychologist who wrote the famous book <Flow: The Psychology of Happiness>.
By having goals, you are increasing your chances of success. You are also taking positive steps to creating the life or business that you want.
While it seems to take a lot of effort setting goals at the beginning, the benefits you experience will far outweigh any time spent creating, monitoring and meeting them. If you desire to become a more productive, optimistic and proactive, then you should definitely follow what other successful people do - setting goals.
If you REALLY do not know the 5 Little Known Ways To Double Your Productivity yet, we need to fix that. Join hundreds of other guys already using it right now FREE in my step-by-step training. Alternatively, check out my value-packed productivity blog here.
Being well entrenched in the Digital/Internet Revolution we are in today, one thing has become more important and paramount than ever before in history... TRUST. The other name for this period of time we are in is "The Customer Revolution"... and for the same reasons. If your customers don't trust you, you are at high risk of extinction in the not too distant future.
TRUST has become the ultimate prize for businesses today. If your customers trust you, they are choosing to work with you over anyone else in your industry... even if they have to pay a higher price. And one of the biggest reasons Trust is so critical to people is because of TIME. As I have talked about in several earlier posts, Time is the most valuable asset for people today (according to Forrester Research and others). People don't feel they have enough of it and they can't afford to waste it. Those that can help them keep more of their time are more trusted and become the winners in the new Revolution.
If your customers Trust you, they don't have to spend the time searching around and checking out other options... they can simply buy from you. And they are proving this by their willingness to pay more for the same products/services. This is a HUGE COMPETITIVE ADVANTAGE for businesses today.
But how do you create more trust with your customers?
The underlying core of this answer is very simple... yet many businesses seem to ignore this simple message. The underlying foundation of Trust is PROMISES MADE = PROMISES KEPT. While this is an easy concept to grasp and understand, it appears to be an incredibly difficult formula to execute on a consistent basis throughout one's business. I refer to this often as playing the "Whack-a-Mole" game... where you have a bunch of holes in front of you and a different mole pops up randomly out of each hole... when you hit one, another one pops up. This is the same situation many companies face on a daily basis... having several things under control but another one pops up for you to deal with.
This isn't any more evident than in the area of CUSTOMER EXPERIENCE. One of the biggest challenges businesses face today is delivering a CONSISTENT AND REPEATABLE customer experience. Look at your own business and you can see exactly what I am talking about. There are areas that seem to be doing OK and areas that area a disaster when it comes to delivering an awesome, incredible, amazing experience. I can almost guarantee you that there isn't consistency in your customer experience throughout your company... and if there is, you are in a very small minority today.
The CUSTOMER JOURNEY is the collection of customer experiences throughout your company... all working together to deliver an "overall experience" to your customers. The Journey is the "sum of all experiences" you offer to your customers. This includes the experience from your call center, sales, accounting, shipping, marketing, distribution, and every other area of your business. The customer touches each of these areas to some degree at one point or another throughout their overall experience with you when purchasing and/or using your products/services.
So here's the big problem for the majority of companies and why TRUST becomes an issue.
There are usually areas in your business that do better than others when delivering a customer experience. Some might knock it out of the park where others cause great pain for your customers. A good example of this is the Sales group vs. the Accounting group. The Sales department is usually the most "customer centric" in how they treat their customers... it is usually required as part of their role. Accounting, on the other hand, probably doesn't even have it as part of their job description/processes. Their role is to get the bills out, pay the invoices, and make sure all the money is accounted for within the company. Providing an awesome and incredible experience to the customer when they call isn't probably high on their list even though it should be. Regardless of how they treat the customer, they are part of the CUSTOMER JOURNEY inside your company.
When you deliver an awesome and incredible and remarkable CUSTOMER EXPERIENCE... demonstrating how much you care about helping your customers... you build TRUST. When you don't deliver this level of an experience you erode the trust you have with your customer or don't establish any if it is the first interaction.
And when you make PROMISES to your customers through your marketing and advertising, in addition to what your employees tell your customers... and you don't keep them... you lose/erode TRUST. When this happens over and over, your customers lose TRUST IN EVERYTHING YOU DO... not just the few areas that are causing the issue. To the customer, it is a JOURNEY OF TRUST.
Customers don't segregate out the departments in your business... they view their entire experience as a Journey. When different departments don't deliver this incredible experience and don't keep their promises the customer simply says, "They promise things they can't or won't deliver... I don't trust them or anything they say or do." This is even the case when you have one or two departments delivering a experience. The ones that aren't delivering this experience are the ones that bring the company down to the lowest common denominator... a low level of trust for the entire Customer Journey.
If you want to INCREASE THE TRUST OF YOUR COMPANY, YOU HAVE TO DELIVER ON YOUR PROMISES AND DELIVER AN AWESOME CUSTOMER EXPERIENCE THROUGHOUT THE COMPANY. This is the core behind building trust with your customers.
Change the JOURNEY to one where every area of the company is honoring and delivering the promises they make and give your customers a WOW Customer Experience and you will change the level of TRUST. The concept is simple... the execution isn't. If it was, everyone would be doing it. The research wouldn't be telling us that customers don't feel they get an awesome experience. The customer is telling us loud and clear what the answer is to EARNING THEIR TRUST... the question is whether or not we will listen and change our CUSTOMER JOURNEY to one that creates TRUST rather than erodes it.
I would encourage every leader to take inventory of their company's customer experience and how consistently they are delivering on the Promises the employees are making every day. If the experience isn't awesome and you see promises being made that can't be delivered, you have your answer as to how much your customers really trust your organization. This is one of the most valuable "audits" of an organization a leadership team can do to truly understand the level of trust they have with their customers. Give me a call if you have any questions and I would be happy to steer you in the right direction.
Author: Blaine Millet
If you found this helpful, please share it with your friends so they can also learn from the material. It not only means a lot to me but it helps other people see the story. And if this resonated with you, please visit my http://www.WOM10.com site and read more posts like this one.
We used to get excited about moving our companies from being GOOD to being GREAT... but today, being GREAT isn't good enough... it's a commodity. Today, if you aren't on a path to move your company from being GREAT to being REMARKABLE and MEMORABLE, you don't get talked about.
My PASSION and MISSION is to help INSPIRE, GUIDE, and HELP you move your company from being GREAT to being REMARKABLE... and create Word-of-Mouth on STEROIDS so you get talked about... a lot.
I have a model that helps get you to REMARKABLE. In the core of the model is creating unbelievably incredible amazing and awesome Customer Experiences... you can learn about it in my book, "Creating and Delivering Totally Awesome Customer Experiences." With this as a foundation, you are well on your way to being REMARKABLE.
I get to SPEAK about it, WRITE/BLOG about it, and HELP leaders understand it, aspire to it, and achieve it. There are four key components to help get you to being REMARKABLE... getting talked about in the market... and ultimately letting your CUSTOMERS DO YOUR MARKETING FOR YOU.
Are you ready to become REMARKABLE? Shoot me a message... we'll have an awesome conversation!
The characters in director Michael Mann's West Coast noir thriller Collateral (2004) starring Tom Cruise and Jamie Foxx, provide excellent examples how Hollywood villains can teach self-improvement and how to get the most in life.
In fact, often you can learn more from Hollywood villains than you can from the heroes.
The plot in a nutshell is about Max (Jamie Foxx), an erudite cab driver who picks up Vincent (Tom Cruise), an assassin. Vincent's plan is to murder the witnesses overnight who are to testify at the trial of a drug lord the next day. The first hit goes awry exposing Vincent as an assassin. From this point forward Max is knowingly Vincent's hostage as they continue to drive through the night to kill each of his targets.
Vincent represents all the elements of someone who is crystal clear about his objective and pursues it ruthlessly, relentlessly and efficiently without any wasted time or motion. It's all hard work but it pays off repeatedly despite occasional setbacks. As Vincent succinctly put it, it's all about "adapting to the environment" to get things done and plays whatever character is required, from the charming chameleon to the hard-nosed businessman to immediately seize the opportunity.
On the other hand, Max has dreams of starting an exclusive limousine company for VIPs and does extensive research by collecting glossy brochures of town cars. But it's a dream that's never left the drawing board in 13 years. The similarities are that both men are highly intelligent, imaginative, creative and meticulous planners to the point of perfectionism.
And that's where it ends.
The big difference between Vincent and Max is that Vincent acts out of a sense of urgency. Vincent is in a profession in which "failure is not an option," while Max, as a cab driver, can waffle blissfully through life day dreaming about his VIP limousine service year after year about starting a VIP limousine service.
This all changes during this hostage encounter when Vincent applies Max's traits and tactics when his back is against the wall using his skills as a creative sort, personality and attitude to get out of a situation alive. Max's procrastination is self-inflicted.
It's the most insidious of our inner demons are quiet and unassuming that drain us of spunk and energy. We have dreams but do little or nothing to making them a reality, always making convenient excuses of how difficult it is and blaming everyone and everything around us when obstacles get in the way or when the project regresses. Like Max our excuse is that every element in our project must be perfect, when in fact perfection doesn't exist.
We're composed of the ying-yang element. We are dreamers like Max and we've also achieved goals in a no-nonsense manner like Vincent.
Imagine if we could achieve our dreams through more action.
That's why we must create a sense of urgency in some way in our moral, ethical and legal pursuits of our dreams and not let time slip away. Use Vincent's advice to propel yourself out of the psychological quicksand and seize the day - everyday - and live life now because life is shorter than we imagine. The video link below is a powerful cinematic snippet and wake-up call of how many of us go through life like a zombie. When faced with uncomfortable powerful truths that are meant to help us, we can become quite angry - angry at ourselves - for not doing something. I highly recommend taking a close look at Max's expression as Vincent tells Max the way it is.
Copyright Indo-Brazilian Associates LLC 2014.
All rights reserved.
Indo-Brazilian Associates LLC is a NYC-based global advisory service and think tank with connections at the highest levels. International business is increasingly complex featuring a highly mobile professional class in all corners of the globe. We provide you the tools to successfully negotiate cross-culturally in your global business endeavors. Tell us about your challenges. We'll get on the "Short List".
Available for speaking engagements and workshops. Check out my international media profile as TV panelist, published articles and contact information:Speaker Profile http://www.speakermatch.com/profile/GlobalAdvisors/
In the movie "He's Just Not That Into You," Drew Barrymore has a dialogue to this effect: And now, you have to go through all this just to get rejected by seven different technologies - it is exhausting!
This reflects the time we live in. Information age - Age of Internet, emails, cell phones with ever-increasing features! Information Overload or Infomania has Dictionary definition: a continual and excessive quest for acquiring and disseminating knowledge and information.
As per Wikipedia: Infomania is the debilitating state of information overload, caused by the combination of a backlog of information to process (usually in email), and continuous interruptions from technologies like phones, instant messaging, and email.
On an average, how many sources for News do we use? Newspaper, Radio, TV, News web sites, Youtube, blogs, twitter, RSS feeds, the list goes on. most of the times, we get the same information from various sources. For communication, we use Email, Phone, IM, Text messages, Voicemail, Facebook, Myspace and so on. Not only that, we have multiple phones, email addresses and instant messengers.
Basex is a Research company for Knowledge economy issues and it has called "information overload" as the Problem of the year for 2008. Constant interruptions cost America around $650 billion dollars a year - that could have been the stimulus package!
One of the notions which comes out of all these technologies is that of multitasking. This is a typical office scenario. Any time there is a conference call, people get on the call, press mute button and start "multitasking". They may be replying to emails, reading other documents or even making a cup of coffee. When someone asks a question to a specific person, mostly the reply is: I am sorry, I was on mute. Could you please repeat the question? The phone has a mute button, we have discovered a 'deaf' button as well!
Another nuisance of emails at work is group emails. Someone sends out an email about a ball game to all employees at a site, for example. Thirty enthusiastic responders will 'Reply All' to say 'Count me In'. Five wise men will 'Reply All' to say please do not reply to all. And 4 geniuses will 'Reply All' to say 'Please remove my name from this chain'. You would have received 40 emails in matter of minutes. And if you have a beep or an envelope indicating 'You Have Got Mail', you would hate that feature and pull your hair.
There is a group called Information Overload Research Group and Nathan Zeldes from Intel is the chairman of the group. Nathan estimates "the impact of information overload on each knowledge worker at up to eight hours a week -- we loose one day out of 5!
On an average, a person gets 75 to 100 work emails a day, 50% of these are not relevant. We feel overwhelmed with where to look and what to do, how to find important information or tasks from the bulk - how to sort wheat from the chaff. Add to this the personal email pile -- spam, chain letters and recycled jokes, quotes and so on.
An example of home multitasking: TV is switched on with remote handy to flip channels, laptop is on lap, couple of IM windows are active, cell phone is right there.
Don't get me wrong. Each of these technologies has a great value to make our lives more effective and efficient. The email, chat, GPS, Internet, cell phone - these are all enablers. The fact that we can record a home video, review it on computer, send to family far away or upload on YouTube is really cool. The question is: How to deal with the issue of infomania?
First and foremost, take a stance and build some discipline:We are using the tools, not being used by them.
- Just because it is possible, you should not be reachable to everybody all the time.
- When you need to focus on something, turn off your cellphone, don't pay attention to incoming mails. In fact, incoming email indicator can be turned off forever.
- Allocate chunks of times for email checking and replying. Handle each piece of information minimum number of times.
- Politely decline meeting requests where you have nothing to gain or contribute.
- Do not take your computer or work email device during vacation.
- DO NOT subscribe to every news/blog/RSS feed service.
- And lastly, meditate to regain your focus.
To conclude, Information revolution and information overload is going to continue in 21st century. In order to leverage this revolution for better, we need to pick and choose. And, we need to ask ourselves at the end of the day. week, month -- Are we adding value to our lives and our world? Or, are we getting exhausted coping with the technology created by others?
Bina Mehta is an IT professional with over 18 years of experience. She holds PMP certification from Project Management Institute. She serves as President of FairOaks Toastmasters Club and has achieved Competent Communicator. Her interests include Reading, Writing, Problem Solving, Public Speaking, Yoga