Those who tell the stories.
It's a powerful statement this.
There's a mystical, mythical element to it, being a native American saying.
I find it interesting that Plato said much the same thing "Those who tell the stories rule society."
Two such disparate cultures and societies recognising the power of story.
Just about anyone who writes about story, talks about story, ends up using this quote.
And certainly at the level at which most people think about this statement ... anyone who tells the stories will make money in business, and rule the world that way.
Story is a currency recognised the world over.
It is a powerful marketing tool, the difference, sometimes, between a profit and a loss.
But looking at it a different way - looking at the leaders, the rulers, those who rule the world.
They lead, they rule because they are able to tell our stories for us.
We need a story to make sense of life.
We need a story to make sense of our culture.
We need a story to make sense of our world.
We need someone to lead us forward by telling our story, what is really happening, how things are going to be.
When there is a movement for change in our culture, a mass discontent with the way things are, in our world, it will succeed because someone is able to lead it forward by articulating for that mass of people, what is really happening and how it will progress, tells the story about it.
What story are your leaders telling?
Let us choose the leaders who tell the story of our highest aspirations, not our lowest common denominators of fear and greed, ego and power.
Let us then buy from the marketers who tell the story of our highest aspirations, not our lowest common denominators of laziness and competitiveness.
Futurist Rolf Jensen said "The highest paid person of the 21st century will be the storyteller."
Let's choose whom we pay to tell our stories, and choose well.