Corporate Storytelling 101 - How To Pick A Story That
Moves Listeners
Business publications these days sing the
praises of corporate storytelling. But what if you're
not a natural storyteller? How do you pick a tale that
inspires and connects - and still suits a business
setting? Here are nine tips to get you started:
Blast Off
to Big Results: Openings Set the Tone
When you stand up to speak, you have no guarantees
that your audience will listen intently to your every word. We
all know that behind those "I'm-all-ears" looks, your listeners'
minds can wander. Think about how much your mind has wandered
during other people's presentations!
You can't gain support, sell ideas, or push a new
initiative if people aren't listening. So, it's your job to
shatter that fixed facade, grab your listeners' attention, and
hold on tight. You have to earn their attention right from the
beginning of your talk. Here's how:
Finding Speech Topics - Top 10 Sources
Finding speech topics on your own is
possible with these ten research sources
for public speakers. You're out of
ideas, need some fresh input, don't know
where to start? Find inspiration in the
next top 10 list:
Using Stories to Bring Your Audience
into Your World
”...Once
upon a time…”
“Let me tell
you about the time I spent in the
mountains all night by myself –
unexpectedly…”
If you
really want to draw your audience closer
to you, tell a story.
The whole point of public
speaking is to give your
audience something to take with
them. Rather it be something of
entertainment, something of
persuasion, and even just some
new and interesting facts. You
will want your audience members
to be able to say that they
learned something or that they
don’t waste their time listening
to you. You will find that it
can be hard to break through and
audience, but you will want to
use your emotions to convince
them that they are getting
something out of the time that
they are spending with you.You
will need to use different tools
in working the system. One of
the best tools to use is humour.
One of the worst mistakes you can
make as a public speaker is talking too
long. Not only will you send some folks
to never, never land, you will make some
of them downright mad. It doesn't matter
if your entire speech was brilliant and
the audience came away with information
that will change their lives. If you
talk too long, they will leave saying,
"That speaker just wouldn't quit." Don't
let this happen to you! Say what you
have to say and sit down. Before you do,
give them a well thought out closing.
Use
Visual Aids in your Next Presentation
Professor Albert Mehrabian did a lot of research into how we
take in information during a presentation. He concluded that 55% of the
information we take in is visual and only 7% is text.
There are some important conclusions that we can take in from
this information
Clean the Wax from Your Words -
Using Effective Language for Public Speaking
In ancient days, Roman sculptors sometimes
sought to conceal surface cracks in a statue with the aid of melted beeswax. A
buyer, deceived into believing that he was purchasing a flawless piece of
marble, would place such a statue proudly in his atrium. A few weeks later the
beeswax would dry out, crumble away, and leave the original cracks exposed. This
trickery became so prevalent, reputable sculptors began to guarantee their works
as sine cera — which means, in Latin, without wax.
A dynamite speech is built upon a
strong foundation of form and structure. I call this the architecture of the
speech. Without the proper form and structure – the right elements organized in
the right order – your speech may collapse in on you while you’re standing there
in front of your audience. Maybe that’s already happened to you and you don’t
want it to happen again.
Analyzing Your Audience
Goal: To be perceived by the
audience as credible and qualified to speak about your topic, while adapting
to audience conditions.
- Questions to Consider Regarding Your 'Target Audience'
How to Create A Speech
from Scratch
Even if you're not a professional speaker, you will often have to present a
speech for a client, a civic group, a trade association, or a social club. By a
"speech" I don't mean a report or a facilitation of a meeting. I mean that
you're responsible for delivering information to a group of people for at least
30 minutes or more in an engaging and positive manner.
Piece of cake.
Here are the basic components of a first-rate presentation:
PRESENTATION PLANNING -
DRAW A LOGIC TREE
The first step in preparing a
successful presentation for decision makers is to draw a picture of it - that
is, develop your ideas as a "logic tree."
In constructing a logic tree, a
presenter starts with the main idea, the one thing that he or she wants the
decision makers to remember or do. See Fig. 1.
Using your review tools to finish your
speech is one of the key to success. When you are not writing your speech your
mind is relaxed and will ponder on thoughts that could prove helpful. Review
those thoughts to see if anything comes out that can fit into your speech.
How
to Be A Great Speaker-Tomorrow
Speaking to a trade or professional group-or to a client's employees-is really
quite simple. If you're not a professional speaker and want to become one, or
are one and want to do it better, here are some shortcuts in one concise
article. (And these rules apply to managers at meetings, executives at
conferences, presenters at board meetings, and anyone else seeking to influence
an audience.)
Incorporate Humour in your next Presentation
Some speakers say, “I could never use
humour in my speech; I just don’t feel comfortable
with it.” I believe that anyone can use humour and
that it is a valuable tool in speaking. Appropriate
humour relaxes an audience and makes it feel more
comfortable with you as the speaker; humour can
bring attention to the point you are making; and
humour will help the audience better remember your
point. It can break down barriers so that the
audience is more receptive to your ideas.
Determining Your Purpose
There are many
types of speeches depending upon the speaker's
intention, and a clear purpose statement will lead to a
clear thesis statement. Reports are often given for the
purpose of providing bases for action. Fact-finding
boards, investigating committees, and boards of inquiry
all serve as means of obtaining information to be
transmitted to an action agency. This article offers
guidelines and related links concerning the purpose of
your public speech.
Give a
Great Talk, Part 2
In
"
Give a Great Talk, Part 1,"
I revealed the number one secret for becoming a great public
speaker: When speaking to a group, you look into the audience as you
begin talking. Find one person who is looking back at you, and make
eye contact. Then, talk JUST TO THAT ONE PERSON ... as if the two of
you were having a private, one-on-one conversation.
I've been giving talks for more
than a quarter of a century, and I've found only a handful of
additional secrets. Let me share them with you now ...
Preparing to Speak in Public
In making a speech, it is vital that the
speaker gets the message across clearly to his
listeners. The audience should get what it is exactly
that you want them to know. The length of the speech is
irrelevant as long as it fits the time frame you have
been given and covers all the bases. These bases are the
issue, the facts concerning it, the options they have
and the proposal that you and your organization wants to
bring up.
A Short Guide to Effective Public Speaking
By: Stephen D.
Boyd
Delivering an
effective presentation to 20 or to 200 people is
difficult. Because listeners have better access to
information since the internet became commonplace,
audiences expect more content from speakers today. In
addition, because of the entertainment slant of most
media today, audiences want a presentation delivered
with animation, humor, and pizzazz.
If you would
rather spend your time preparing your content than
reading a book on public speaking, this is an article
especially for you! From my experiences in delivering
over l500 speeches during the past 20 years, here is a
quick guide to giving an effective and interesting
presentation your very first time.
Words hurt, heal, motivate, and
aggravate. They are powerful. They control emotions
and can even control a person physically.
Mind Mapping your Speaking
Presentation
You have a speaking presentation to make.
You have been given a topic or have chosen one and there are a multitude of
ideas buzzing around in your head. Or maybe there is a frightening LACK of
ideas! Or maybe you can think of no way to organise those thoughts into
something memorable. A mind map will help you.
Why Use Humour in Your
Presentations?
Why should I bother using humour in my
presentations?
Can't I just deliver my information and
sit down?
You sure can! That's what most people
do. The problem is that most people are not effective presenters. They are
nighty-nite, snooze-inducing, say-your-prayers, hit-the-sack, unlicensed
hypnotists. They are ZZZZZs presenters. They might be experts in their field and
able to recite hours and hours of information on their topic, but is that
effective?
Concluding Your Presentation: End With A Bang, Not With A Whimper.
Your conclusion should do much more than simply tell your listeners that your
presentation is over. Your entire presentation, in fact, can hinge on the final
impression you make. It's that last impression that can linger the longest. So
preparing a strong ending to your presentation is every bit as important as
preparing a strong opening.
Structure your
Speech for Maximum Impact
“Tell them what you’re going
to say. Say it. Then tell them what you said”
And that is so true!! We have such short attention spans. And so do
audiences. If we want to make a point that will stay with an
audience after they leave the room, we have to repeat and reinforce
it throughout the presentation. So ..
|