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"Three tips to improve your
writing rhythm"
By Michele Pariza Wacek
As a professional copywriter, not only do I do a lot of writing but I
also look at a lot of writing. One of the things I've noticed that sets
the good/great writers from the so so is rhythm.
What I mean by rhythm is how the writing sounds. The rhythm of the words
and sentences. It's a subtle aspect of writing, one not normally talked
about, but that doesn't lessen its importance.
Unfortunately, rhythm is also tough to teach (which is probably why it
isn't talked about very much). It's something felt deep inside, like it
is with music. It isn't as straight forward as pointing out a grammar
error. What makes it tougher is that everyone has their own style and
own unique rhythm. However, these three tips should get you started
thinking about your own writing rhythm and how to improve it.
1. Watch out for long sentences. In fact, you might want to consider
avoiding them altogether.
There's nothing inherently wrong with long sentences. And there are
times where longer sentences are necessary (see next tip but note I said
longer and not long). The problem is that long sentences have a tendency
to turn into flabby sentences.
Think of a sentence as an eel. The longer it gets, the more slippery and
elusive it becomes. Long sentences are sentences just waiting to slither
far away and completely out of your control.
So what's going on with long sentences? One problem is they're tiring to
read. By the time readers reach the end of a long sentence, they've most
likely forgotten the subject/verb/point of the sentence. And they're
probably too tired or too lazy or too busy to go back to the beginning
of the sentence and sort the whole thing out.
Another problem is long sentences lack punctuation. Punctuation is a big
part of rhythm. The start and stop of a period. The bated breath of an
em-dash. Think of punctuation as your percussion section.
But when you write a long sentence, all you have to work with is the
quiet sigh of the unobtrusive comma. Yes, they have their place. But
it's a subtler instrument. (Think triangle rather than kettledrum.)
A good rule of thumb is to make sure a single sentence doesnąt go over
30 words. If it does, strongly consider breaking it in two. Or three.
2. Vary sentence length. In music, a steady beat is usually a good
thing. In writing, it's considered one of the deadly sins. (Okay, not
really. But it still isn't good writing.)
If every sentence is the same length, your writing is going to get
pretty dull pretty quick. You need short sentences, longer sentences
(but not too long) medium length sentences and very short sentences.
How do you know if your sentences are all the same? Does your piece
sound monotonous? Are you getting a sing-song voice in your head when
you read it? Better take a closer look at those sentence lengths.
They're probably all pretty close to being the same.
3. Sentence fragments are a good thing. Forget your fourth-grade English
teacher. Forget that obnoxious green line in Microsoft Word telling you
your grammar is wrong. In copywriting, as well as in many other forms of
writing, sentence fragments are a lifesaver. Those fragments allow you
to quickly and easily vary your sentence length. Plus, they can help
your writing sound conversational. People talk in sentence fragments.
Therefore, reading sentence fragments gives people the impression you're
talking to them in your own voice and your own style.
So what's a sentence fragment? A sentence that isn't complete. It's
missing something noun, verb, both. It's not a complete sentence.
Rhythm in writing is much more than just what's going on with your
sentences. (Not that we've covered everything that goes wrong with
sentences.) But it's a good place to start.
-----Creativity Exercises
-----Get in touch with your writing rhythm
Hearing things out loud is a good way to start getting in touch with
your writing rhythm. You may have heard of this technique to find
mistakes and yes, it's a good way to discover errors. But, this is also
an excellent way to start getting in touch with your own unique rhythm.
Start by reading your own work out loud. If you've never done this
before, try not to be too hard on yourself. Chances are you're going to
discover all sorts of problems including too long sentences and
paragraphs where all the sentences are the same length. Make a note of
what needs fixing.
Once you fix it, read it out loud again. Then read it the original way.
Listen to the difference. Even better, try to feel the difference deep
inside, in your gut. Our gut is an excellent rhythm sensor.
You should also read out loud things you haven't written. And read a
variety of things plays, novels, direct mail pieces, newspaper
articles, Web sites, poems. Read bad writing and read writing that's so
beautiful your knees buckle. Listen to the rhythm while you're reading.
How does it make you feel? More importantly, how does it make your gut
feel? Your gut will never lie to you learn to trust it.
Copyright 2004 Michele Pariza Wacek.
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Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing,
marketing and creativity agency. She offers two free newsletters that
help subscribers combine their creativity with hard-hitting marketing
and copywriting principles to become more successful at attracting new
clients, selling products and
services and boosting business. She can be reached at
http://www.writingusa.com
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