story_google_ed

 

Who are you?

If someone wants to know who you are, they type your name into Google.

Before the meeting,  you have been googled.

Before the interview, you have been googled.

Before the pitch, you have been googled.

What is Google saying about you?

What did you give Google to say about you?

It's an interesting exercise to Google oneself ... interesting and sometimes surprising!!

Right there is a little window into how people might be seeing you.

That is the story people are seeing and reading about you - your personal brand story, your business brand story.

Did Google put it there?  No.  But Google chose which parts of it to put in front of searchers as the first thing they saw.

Did other people put it there?  Yes.  Your clients comment on your business and connect with you.  Your friends comment on you and connect with you.  You listed yourself on other websites, and commented or interacted there.

So to some extent, this is happening without you.

Consider, though ...

You gave your clients something to comment on.  What was that?

You connected with them.  What impression did that give?

You gave your friends something to comment on.  What was that?

You connected with them.  What impression did that give?

You associated yourself with other websites.  What impression does that give?

Everything communicates.

My mother said to me often and often, "Put your words on the palm of your hand before you say them."

She probably said that as I grew into a teenager with attitude, and not much thought for what I said, or what the consequences might be.

Everything communicates, especially words, but actions too.

So everything we do on the internet communicates something and it's not always what we might expect.

Google, and the internet as a whole, gives us an unparalleled opportunity to communicate, to share and to build a brand, and there is nothing so challenging, nor so rewarding as to to watch that brand build and grow.

Enjoy!!

Author:  Bronwyn Ritchie.  

If you would like help telling your story on-line, please contact me.  I have a "Connecting the Dots" programme that helps my clients find the story they need to tell.  

Special report:

These ten secrets will show you how to create and maintain engagement with your audience and build your success as a speaker.

Hello,

This is Bronwyn Ritchie from Pivotal Public  Speaking and Story, and I have to say I know that feeling of lonely disconnect. 

A group in the corner is chatting among themselves.  At Q&A time, there are no questions.  No testimonials and rave reviews of your presentation.  Polite disconnect.  I know what it is like to look out at faces politely fixed into a mask that is meant to convey attention.

These people are not engaging with you.


What would engagement give you?  What could you do with audience engagement?

Your audience will tune into your frequency.  They will be drawn into your stories.  They will be emotionally connected to your content and your presentation.

They will be ignited by the spark of your message, and they will remember that message and follow through with the call to action that you make.  When you engage an audience they don't just listen, they respond - not necessarily verbally, but they will respond.

Achieve your speaking goals now

 

In this report you will learn

 

  • the role of energy in engagement

  • 3 ways to design your presentation so
    that structural cues reinforce engagement with your content

  • how to avoid panic and respond
    with assurance to your audience's needs

  • the elements of presentation style that
    effortlessly
    engage each and every member of the audience

  • 3 types of emotional hooks that will
    create and reinforce engagement

  • creating context for your message so
    that the audience is drawn into your presentation

Learn these ten secrets and implement them and you can become a resourceful speaker, speaking in flow, sharing your value and expanding your confidence to move and engage an audience.

Learn and implement them and you will be admired and rehired as a speaker.  Audience engagement is an indicator of  your success not just to you, but to the event coordinators responsible for hiring and re-hiring a speaker.

Learn and implement and you have given yourself the foundations of success in your speaking, whatever your goals may be - to inform, to inspire, to entertain, to sell, to prosper.

Click the Checkout button for secure payment of just $7 AUD. and you can come back to instant download.  (Pivotal Rewards members, don't forget to log in first)

P.S.  I have included what I think are really useful tips in this report, but if you are not entirely pleased with it, you are very welcome to let me know and I will refund your money.  Guaranteed.

 

Best wishes,

Bronwyn

Your story matters

 

Harness the enchanting power of stories for fun and profit, for sales and success

 

Use them to survive and thrive in business and in life

 

For just AUD $47.00, you can join now, and get instant access to

30 powerful storytelling tips

(one per week)

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All of us are living our stories -

all of us, you , me , we, journeying through life.

And all of us, you, me, we will journey through ups and downs - in business as much as in life.  Wouldn't it be lovely if life were a straight line, rising, always rising until we reached nirvana?  Wouldn't it be lovely if our business lives were the same - always improving, growing the business, making sales, improving the lives of our customers  simply, pleasantly and easily?

Unfortunately it's not, not always simple, pleasant and easy.  And yet, that's how the learning, the rising, happens. It seems we can't gain wisdom in some things without going through the ups and downs - the challenges, the learning, and sometimes that learning can be painful.

In Story Framework terms it's progressing through the story arc - going along a horizontal road, and then challenged, and falling down, down, down, through challenge after challenge, into the pits, maybe despair, maybe overwhelm, maybe confusion, maybe lost.  We slide into those pits and I don't know about you, but I don't like being there. It's painful and confusing and not at all how I wanted life to be. It takes resilience to sit it out, to sort it out, to find the way out and up, up to the learning and growth.

I like that we can know that we are all living stories, though, and that we can recognise that this is normal, this diving down before we rise.  It's reassuring.  So we have acceptance that this is what life is like - full of ups and downs, or visits to the pits before we can see the sunlight again, following that story arc over and over as we face new challenges, new learnings, and that everyone does it at times, and that people have been going through the process for centuries - the stories tell us so!

That acceptance is vital, I think, to maintaining some sort of hope and sanity and faith through the rough times, through the bottom points of the story arcs.

But sometimes the resilience is hard to come by.

How do you achieve it? ...........

In the stories there are all sorts of ways to survive the "downs".  Fairy tales and fiction are full of them, and I have been compiling some of the best for an upcoming workshop, but the one I want to use today is particularly special, and it belongs, I think, to some of the best stories - an unexpected twist.

I was reminded of it as I was out walking yesterday afternoon among the trees and rocks, and remembering where in my own story it suddenly rose up at a particularly difficult time.

It began about 25 years ago, when my husband and I had two little boys and we brought my mother down to live closer to us after my father died.  It became increasingly obvious that something was wrong, and it wasn't just grief and shock.  She was diagnosed with dementia and the years that followed were difficult ones indeed as we supported her through the stages of aged care for dementia patients.  It is heart-breaking to watch a parent become a child, in effect. Eventually, she lost speech and became bedridden, this beautiful woman who had held me in the comfort and warmth of love and joy and gentle challenge, humour, intelligence and unconditional love for so many years ... though somehow the love never diminished.

It is a horrendous thing to face, and yet to visit any of these facilities is to be denied the sorrow and misery and taken into a place of uplift.  The staff create an environment of constant positivity, well certainly while I visited, so there was a strange dichotomy of horrifically challenging change and loss superimposed with the atmosphere of positivity, calm and care.

My mother reached the end of her life. I arrived at the building and was allowed time to spend with her.

Again it was disconcerting that though I knew logically that she was dead, it seemed that she was just asleep.  I could not comprehend that she had gone.  There were the hands that had stroked my hair, peeled vegetables for dinner, held mine with such love and care, just the same and yet ...not.  It was a surreal experience, and so incredibly sad, compounded by the whole place with its seemingly senseless loss and heartbreak.

I had to leave the room.  There was no way to say any momentous goodbye, so I just said it as though I would see her next time she woke.  With a realisation that there was nothing left to do, I walked out and waited for the staff to come and move me to the next phase.  I was bewildered, hurt, confused, feeling surreal, looking out of the door at the garden, neglected, obviously in the throes of being rejuvenated, just bare dirt and sticks and dead leaves.

Yet in the middle of this desolation there was a red geranium - the flower my mother was so happy to grow in the dry country she had gone to to make her home when she married.  Beautiful, glowing, yet ordinary and just there, suddenly, in the middle of the ugly, dead disorder.

And my heart lifted.  Not high, but it lifted, focused, found hope and love and an acceptance of what was and what would be.

The memory stayed, and rises every so often as those memories do - signposts that something was learned there, though it may not have been obvious at the time.

So resilience comes, survival in the pits comes - from many processes and this is just one.  I suppose it could be called Stop - Look - Truly See. Sometimes we have to stop - stop the control, stop the expectation of how things will be, stop the train we had put ourselves on.  Looking means being open, through the senses, in this case the eyes, to something - not knowing, not controlling, not following any particular path to knowledge or understanding.  And something that might have just been something ordinary and not important in everyday life, somehow takes on significance, beauty, as a signpost for change.

When I am despairing, or bored, or overwhelmed with the technology at my desk, I go outside. When a presentation will not coalesce, a marketing message will not distill, I drop it all and go outside. We have ordinary gum trees along our back fence - nothing special, but if I take the time to just look up - at the trees, the leaves towering up there and the blue sky in between, my shoulders drop, my despair and overwhelm drop away and I can settle and return to the challenges, rejuvenated, with a new approach, a new way of communicating the message.

Of course that is just one little mundane challenge in life.  Sometimes they are huge, the pits, the bottoms of the story arcs, and they stay.  And that's when we have to keep returning, keep going to those solutions, keep being open to creative ways that we learn the lessons the story wants us to learn so we can return to the surface, rise out of the despair/challenge/discomfort and change and grow into the speakers/humans we need to become.

What is it that you Look and See already, or that you might use next time you are journeying through the downs of life (and business!)?