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Advice for speakers and presenters – 7 ways to turn a free gig into a financial windfall

You've been asked to speak for an audience. However, the event organizer or meeting planner tells you they can't pay you. Your heart sinks knowing that speaking for free will cost you in the long run. You think of all the expenses you'll incur  gas, parking, photocopying materials, babysitter  and speaking for free means you won’t be reimbursed for these incidental costs.

Although a free gig can eat into your bottom line, you don't need to refuse it altogether. If you're still building your expertise, free gigs can help you to refine your message and try out new concepts on an eager audience.   ... read more here

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Repackaging Your Content: Using New Media for SEO, Thought Leadership and Sales

with Albert Maruggi

Speakers, consultants and trainers are constantly creating content.

PowerPoint presentations, speeches, videos, demos.

You’re constantly sharing information online and off. But are you getting as much mileage as you can out of that content?

This teleseminar will help you think about new ways to publish, share and promote your content, your ideas and yourself.

Social media tools are inherently search engine-friendly and help you reach more people. Learn how the power of the Web can highlight the value you provide and solidify your standing as a thought leader in your niche. What would you be able to accomplish with more eyes and ears on more of your content?

You will learn how to:

Put your content in front of more eyeballs by making it “social,” findable and shareable

Use your content to squeeze out more “Google juice”

Benefit from thinking like a journalist

Get started on making valuable connections on the Web

Find influencers and potential clients online

Register or pre-order the CD or MP3 recording. Note our new policy: people who register for the teleseminar will get the MP3 recording of the session for free.

Special Limited-Time Offer:
If you want more information on using social media to promote your business, we suggest the MP3 recordings of two earlier programs to complement Albert’s program:

“Discover New Internet Publicity Strategies to Sell More Products and Get More Engagements” with Dan Janal

“Use Social Media Marketing to Grow Your Speaking & Consulting Business” with Ford Saeks

With your order of Albert’s teleseminar, CD or MP3, at checkout you will be offered these recordings.

Chutzpah 101: How to Approach Top Dogs to Sell Speeches, Sponsorships, and Products

with Ron Karr, CSP
Ron KarrWhat if you knew how to get the attention of top decision makers? How to entice them to engage in conversation, then engage your services? Would your life — and bank account — be different if you could speak directly to those who hold the purse strings, versus going through lower-level gatekeepers?

Ron is an über-salesman. He knows how to get to decision makers through strategy, courage, persistence, creativity — and chutzpah! He’ll share techniques he’s used to get to Steve Forbes, Cathie Black (CEO of Hearst Publications), Tim Ferriss (bestselling author of The Four-Hour Work Week) and many more. He’ll discuss how to adapt what he’s done so you can apply it to your situations.

You will learn:

  • how to avoid the most common mistake that prevents speakers from reaching their targets
  • the proper etiquette for networking power brokers
  • the key to leveraging relationships
  • how to create an enticing value proposition for each top dog
  • how you can generate so much conviction that you can’t not make the call — you have absolute belief you can help him/her
  • how how to uncover your prospect’s hot buttons and wrap your offer around those
  • the best ways to get through to the top decision makers

Get it all here

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Bureau basics and beyond

Developing Relationships with Speakers Bureaus

Having as many people as possible market you makes good business sense.

Or does it?

How can you convince a speakers bureau to represent you? And what, exactly, does “represent” really mean? Will the bureau send a steady stream of business to you — or will it be an irregular trickle? Bureaus are inundated with speakers wanting to be booked, so how can you cultivate a positive relationship? And how do you know which bureaus are ethical, credible, and won’t leave you with unpaid travel expenses?

You will learn:
- how to get a bureau to represent you
- what it means to have a bureau represent you
- what you need to have before contacting a bureau
- how to find and choose bureaus to approach
- how to learn how they want to be contacted
- why you should not balk at paying a materials review fee
- the best ways to develop a relationship without being a pest
- the difference between net fees vs. gross fees and the importance of fee consistency
- realistic expectations of a bureau’s frequency of booking you.

The details are here.

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The Six-Figure Speaker: Formula for a Six-Figure Income As a Professional Speaker

 

by Cathleen Fillmore

This book is not for beginners. It’s not filled with tips on how to be an effective speaker. It has nothing to do with how to project your voice, how to organize a speech, or how to overcome shyness. This book is for the public speaker ready to take it to the next level, the speaker who is ready to go out and speak professionally to organizations and make large sums of money, starting at $2,500. If you’re that person, read this book. If you’re shy, read another book first. If you’re still learning to be a public speaker, but you’re passionate about it, read this book so you can take your career to the next level. This is the book every public speaker should use as a roadmap toward career success.

Read more ... plus how to get the book for free or as part of a bargain package - pay only one-third of its true price

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Sandra Schrift – On Speaking Points

If you speak for a living, whether you are part time, full time or BIG time, you need to be guided by strategies that get you the bookings. Here is what my 20 plus years booking and coaching speakers has taught me.   (... more)

Career Opportunities in public speaking

And that public speaking has a vital function in our society. Without it, our children would not be educated and the way our culture functions would be in serious danger. So professional public speakers are important.  (more ...)

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The Public Speakers Law of Attraction

If you are speaking as a professional business, or you are just involved in public speaking, using the law of attraction will get into the speaking frame of mind and will put you into the position where you will have created the mindset you need to become a successful public speaker. But remember one point here. It doesn’t matter how many leads you have, or how easy leads are provided to you. It doesn’t matter how many people sign up to hear your speech you are about to give. Without the proper mindset to guide your thinking, you won’t be successful and may just flop as a speaker.

(more ...)

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How to Make a Fortune in Public Speaking

 

At the price this is a real bargain--despite its age. This book tells you in great detail how to make money by public speaking, and makes some great points. The strategy on how to get started is only one of many possible approaches.  There is also a section on how to get engagements even if you are an unknown. Dr Anthony is very honest about the work that may be involved, but the value of the books is the fine detail.

 

 

 

 If you are sure that you want to do public speaking for a living, this book would be a good place to start.  Because it is now out of date, you will need to update the information, for example add in some internet marketing techniques to the suggested “make a booklet, a newsletter and related literature.”    

 

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High-Profit Business Practices That Put More Money in Your Pocket

 with Rogene Baxter, RN, MA, CMC
Rogene BaxterHaving a successful speaking/training/consulting business takes careful focus on consistent practices that can make or break your profitability. You’ve heard about spending time ON the business, not just IN the business — but what fun is that when you’d rather be speaking? Talented presenters have gone broke because they didn’t know how to squeeze the most profit from each engagement. If you don’t know how to do this you might be one of them.

Rogene has had a highly successful practice for nearly three decades. Clients flock to her for six-figure engagements. She’s figured out the small business practices that pay off big and keep her and a bevy of subcontractors thriving.

You will learn:

  • why to start with a business mind-set
  • how to develop formulas to more accurately determine fees in proposals so you are not underpricing your services
  • what key components to include in a contract to ensure your IP is protected
  • how to make sure you are paid on time and ramifications if you are not
  • how to you make sure you’re paid regularly for more than one-time engagements
  • ways to assure you are making what you think you are
  • what you should know about using subcontractors to extend your impact and business

Register or order the CD or MP3 recording

Date: Thursday, June 26
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you want more information on ways to run your business more profitably, we’re offering a special discount — only $10 each (while quantities last) — on the audiotapes (note: not CDs or MP3s) of two earlier programs to complement Rogene’s program:

  • “Don’t Grow Your Career — Build a Business” with Rita Risser, JD, CSP
  • “Profitable Proposals For Contracts Beyond One-Time Events” with Warren Evans, CSP
  • “Make More Money By Doing Less: How to Leverage One Engagement into Profitable Results for Your Clients and Your Bottom Line” with Lorna Riley, CSP

With your order of Rogene’s teleseminar, CD or MP3, at checkout you will be offered these tapes and transcripts at a special discounted price of $10/each. This offer expires July 15.