Create impact with your presentation

The impact of our presentation is not an accidental by-product of a presentation. It is something you create
deliberately.

The first thing to do is to define what it is that you want to create. What exactly is the impact going to be? In other words, you need to define:

How will your audience respond to your speech or presentation?

What will they take away with them and remember?

What will they remember of you?

Why will they think “Wow what a fabulous presentation!”?

Start by defining the purpose of your presentation or speech.

What do you want its impact to be?

You need to articulate whether you want to inform, persuade, inspire, motivate, entertain, shock … You
may even want to do several of these things – in different parts of your presentation. But they must not
be left to chance or you risk creating “Ho-hum …” rather than “wow!”