Is Twitter a Presenter’s Nightmare or a Dream Come True?
with Cliff Atkinson
Armed with laptops and smartphones, audiences are no longer sitting quietly while speakers are talking — instead they’re using Twitter and other tools to create a backchannel where they chat with one another, make comments about your presentation and broadcast their thoughts to people all over the world.
If audiences are happy, the backchannel can spread your ideas far and wide, create buzz about your ideas, and keep a conversation going long after you leave the podium. But if audiences are unhappy, the backchannel can criticize your ideas and delivery, disrupt your talk, and even derail your presentation completely. So is the backchannel yet another thing to fear when you give your next presentation? Or a great opportunity to really know what your audience is thinking?
Cliff Atkinson, author of The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever, will share his research and ideas for making the backchannel work for you.
You will learn:
• How audiences are changing the power dynamic of presentations
• Why you need a Twitter account and how to use it
• How to make your presentation Twitter-friendly
• How to avoid backchannel disasters
• How to extend your message farther than previously possible
• How to use Twitter feedback to adjust or fine-tune your ideas
