James Patterson Starts ReadKiddoRead

Between 2005 and 2007, author James Patterson gave away more than $600,000 to promote literacy through his annual PageTurner Awards. But when he noticed that his own elementary school-age son had become a reluctant reader, he decided that there had to be another way to get children excited about reading. 

October marked the soft launch of his newest PageTurner project, ReadKiddoRead.com, which replaces the awards. By December, with almost no fanfare except for a mention in an interview with Al Roker and an ad in People magazine, the site attracted 20,000 visitors. It brings together reviews for books for newborns to teens, interviews with bestselling children’s authors like Jeff Kinney and Rick Riordan, and a book blog with reading lists by children’s literature consultant Judy Freeman, author of Books Kids Will Sit Still For.