In the Line of Fire

In the Line of Fire: How to Handle Tough Questions...When It Counts
by Jerry Weissman

From the reviews

Whether you're a classroom teacher or the President, this book will help you be an effective communicator. This book is so insightful, reading it feels like cheating.

When asked a crucial question in a public forum, a novice may panic and freeze. Jerry Weissman shows how it's not necessarily what the answer is. It's how you answer that will allow you to prevail and win!""

Weissman shows how the speaker can control the question, the answer, the questioner, the audience, the time, and himself/herself -- and create and maintain a positive image in the process. Discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and ruin credibility. Learn to control your entire exchange with a hostile questioner: the question, answer, interactions with questioner and audience, timing, and above all, yourself

Weissman provides techniques that will help someone defuse hostile inquiries without being defensive, evasive, or contentious. When you get right down to it, most of these strategies seem obvious and logical. Rely on absolute truth. Honor the audience. Listen effectively. Paraphrase and restate the Roman Column (the key issue) of the question. Identify and develop position statements for each red flag issue. Achieve Topspin. Prepare and practice, practice and prepare.

What makes this book additionally entertaining as well as educational is the use of real-life case studies from the realms of television, sports, and most of all, politics - from Presidential debates to stock analyst meetings.  They show what to say and do, and what NOT to say and do. Here we see the best and the worst of the figures we're all too familiar with.

 It is relevant to anyone in a position of authority who must deal with the public or with employees or colleagues. It offers good advice for everybody, even those not running for the presidency of a country, a company, or a community group. The examples are clear, easy to understand, and empowering.

Whether an executive, politician, fundraiser, interviewee, teacher, student -- or even a family member at Thanksgiving dinner -- you're judged on how you handle these moments. Get this book: handle them brilliantly.

""In an era where businesspeople and politicians unfortunately have proven their inability to be honest with bad news, I believe this book should be prescribed reading in every business school, and for every management training session. In fact, I hope it is read by a far wider audience than that. It's just what our society needs right now.""

Great truths made simple and compelling for any leader to use.""

This book provides the fundamental foundation on how to prepare, be agile, and take charge no matter how difficult the question.""

""Jerry's technique is both masterful and universal because it finds common ground between audience and speaker, hard questions and direct answers, all with a very simple principle: truth

List Price:$24.95
You pay:$16.47

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Big List Your Goals

Grab a piece of paper and a pen sit down and write down a list of everything you want out of life.
Do you want a particular kind of car?
You want a particular type of house?
Where do you want to live?
Write down everything.
Only when you get everything out on paper can you see what you really want out of life.
http://www.persistenceunlimited.com/2008/01/101-goal-setting-breakthroughs-for-2008-part-2-start-with-a-big-list/#comment-26578

If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past?

Americans spend an average of 14 hours a week online and 14 hours watching TV. But marketers spend 22% of their advertising dollars on TV and only 6% online, according to data compiled and analyzed by Google. Why are some chief marketing officers and major advertisers reluctant to add digital technology to the marketing mix, despite the Internet's ability to help target huge audiences and build brand awareness? Wharton faculty and marketing experts offer a number of answers, but they also note that CMOs and others will soon have no choice but to start taking advantage of an increasing number of online advertising options.

http://knowledge.wharton.upenn.edu/article/1892.cfm

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Canadian Library Association awards

The Canadian Library Association has given out its annual awards: Elijah of Buxton by Christopher Paul Curtis won the Book of the Year for Children Award, and Mistik Lake by Martha Brooks won the Young Adult Canadian Book Award

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Presentation Nerves Part I

There seems to be hundreds of theories and opinions about nerves in relation to making a presentation. Possibly one of the more famous sayings is that it is okay to have butterflies, as long as they are flying in the same formation. Other people say presentation nerves are built-in anti-complacency buttons, ensuring that we are always on edge and performing to our best.

Article continues

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Become a fearless, confident public speaker

For most people, just the thought of—or the hint that they might “have to” —speak in public automatically raises their anxiety level to red alert. In fact, it’s well know that many psychological polls rank public speaking as people’s #1 fear… usually ranking above the fear of death.

If you have any level of fear, even if you are terrified when it comes to public speaking, I’m here to tell you that you do not have to live with it. There are all sorts of techniques you can use, but the people at ThinkRightNow.com have produced a new audio program.

”You can literally erase your fear of public speaking… whether it’s a brutally intense fear or just a small twinge. And you can do it without effort or struggle with a new audio program just released:”

Fearless Public Speaking Now!

Teaching someone to handle a Book

In cultures that have had little or no exposure to books, handling a book properly is a skill that must be learned.

Read on ...

MS Readathon June 1 – June 30

 MS Australia is encouraging children to have fun reading to change the lives of Australians living with multiple sclerosis (MS) by taking part in the annual MS Readathon. Each working day five people are diagnosed with MS, a disease that affects the body’s central nervous system producing symptoms such as blurred vision, loss of balance, pins and needles and speech difficulties. With no known cause or cure for MS, this annual event has become one of the largest fundraisers for MS Australia. Each year the MS Readathon inspires children to help people living with MS by collecting sponsorship from family and friends for the books they read in the month of June. Participants who complete receive a Certificate and reading rewards. How you can help…We can send you a Reader Leader pack containing registration forms and posters to help you encourage children to race to register. Please call the State/Territory office on 1300 677 323 to order your pack today. Register yourself or someone you know today via our website www.msreadathon.org.au.

Tools of wealth creation

Brian Tracy's PROVEN methods of building, managing, and growing a business will do just this.

 

"The Way to Wealth" shows you...

  • The #1 reason for business problems

  • The key determinant to growth and profitability

  • The most important sale you MUST make

  • Where all wealth and growth comes from

  • How to sell "improvement" and profit WILDLY

  • Where the central focus of a business MUST be to achieve success

  • The 2 Great Rules of business that cannot be ignored

  • Where your focus MUST be to become a more valuable person and business owner

  • The one way you can succeed against continuing, AGGRESSIVE competition

  • The one way you can not only survive, but THRIVE in our rapidly changing world

 

People who apply the system in "The Way to Wealth" experience immediate changes and long-term financial independence.

Start building your financial wealth

Brian's wealth building system will teach you how to start their own business, make it a success, create huge profits, and finally become financially independent.

Brian Tracy's The Way to Wealth System contains the principles of improving the quality of life.

"It is now possible for you to create massive wealth
by starting your own business"

Build your way to wealth. For a mere $49.00 you will receive:

 The Way to Wealth - Part I
More people will become millionaires through entrepreneurship in the next few years than in the past 200 years combined. And you can be one of them.
Get access to this proven formula to start, build, manage and grow your business - successfully. By taking these specific actions that lead to business success, you can achieve your dreams of perpetual wealth.
Armed with these ideas, concepts and business tools, you can move into the fast lane on your own Way to Wealth!

The Way to Wealth in Action
Business ownership is the surest way to build your fortune. I have been documenting this for years and now I am revealing my secrets to using a business as a springboard to personal wealth. My proven action steps help you build your business faster and more profitably. Learn how to start and grow a thriving business with my expert advice and advanced strategies...

 

 The Way to Wealth Workbook
With this step-by-step guide, you will develop a complete set of plans and blueprints to guarantee better results in every aspect of your business. With techniques based on the most effective strategies and tools used by the most profitable businesses, you will save hours of trial and error and thousands of dollars in wasted money.
 

The Way to Wealth System

Click here for a free excerpt from Brian Tracy's The Way to Wealth In Action: The Journey Continues

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courage

"Whatever you do, you need courage. Whatever course you decide upon, there is always someone to tell you that you are wrong. There are always difficulties arising that tempt you to believe your critics are right. To map out a course of action and follow it to an end requires some of the same courage that a soldier needs. Peace has its victories, but it takes brave men and women to win them."
- Ralph Waldo Emerson

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Resource for the Week

Conversational control
Learn how to quickly connect with anyone. You'll never have difficulty striking up a conversation when you use these simple tips. Amplify your Mental Powers at will. Discover how to read people like an open book. You'll know what someone will say before they even know themselves. Train yourself to effortlessly and naturally always be in your state of peak performance. Master this and everything you want will come to you almost like magic. Learn more about the techniques.