So much is written about the problems of PowerPoint. There are so many lists of dos and don’ts for PowerPoint presentations. But in the end, the answer to producing an engaging, successful presentation actually does not originate in the use of PowerPoint itself. It originates in the speaking skills. Good PowerPoint presentations are presented by people who are good speakers first, and who apply those skills to their PowerPoint as well.
A good speaker does not allow PowerPoint to be a wall to put between themselves and the audience. She uses it as a visual aid to the words and the presentation style of the speech. It is not the dominating feature of her presentation. It has to be the speaker, who leaves the impact and the memories with the audience, not the PowerPoint slides, excellent though they may be. Her speaking skills will make the difference. PowerPoint simply supplements them.
With or without PowerPoint, a good speaker will respect his audience. He will prepare the speech so that he can give full attention to the audience and engage fully with them. If he is reading his slides, or using them as a memory prompt, then that respect is obviously diminished. Did he care so little for this audience and this occasion that he could not be bothered to fix his material in his head so that he could engage with them?
With or without PowerPoint, a good speaker will be able to engage with her audience using many techniques. Speaking is so much more than the words used. If it were not, then those words could be put on the slides and emailed or printed and posted. Making a presentation in person gives you a vastly increased chance of persuading, inspiring or affecting your audience with all sorts of vocal, content and presentation techniques that are completely impossible with words alone. So if you put all of the words on the slides, or many of the words, then the attention of the audience is focussed on those words and you waste the power of your presentation techniques.
With or without PowerPoint, a good speaker has the skills to maintain attention and engagement. This negates the need for flashy, distracting animation. It negates the need for multiple slides for each point. The slides should be unobtrusive and supportive of the spoken word, not the focal point of engagement and attention.
With or without PowerPoint, a good speaker is prepared. In PowerPoint, this means having words in a font size suitable to the room so that they can be read easily by anyone in the audience.
She knows how to use the equipment and has set it up and tested it, if at all possible before the presentation begins.
She can adapt her presentation to allow for audience interaction. The presentation is flexible so that she can respond to questions and obvious needs specific to this audience.
She has spent the time necessary to make the slides as effective as possible. This means giving time to design, ensuring all backgrounds, layouts and font are consistent. It means ensuring that the backgrounds are simple and do not create distraction from the main point and image. It means choosing images and words that support the message and no more. It also means choosing images that will appeal to this particular audience as well as establishing the brand and personal image that she chooses to represent. None of this can be done successfully by either putting the presentation together at the last minute or chopping pieces from other presentations that were not designed for this audience or situation.
All of these attributes of a good speaker – respect for an audience, being able to engage an audience, and being prepared - are also what make a PowerPoint presentation successful.
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(c) Bronwyn Ritchie
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Bronwyn Ritchie is a professional librarian, writer, award-winning speaker and trainer. She is a certified corporate trainer and speech contest judge with POWERtalk, a certified World Class Speaking coach, and has had 30 years experience speaking to audiences and training in public speaking. In just 6 months time, you could be well on the way to being confident, admired, successful, rehired. Click here for her 30 speaking tips FREE. Join now or go to http://www.30speakingtips.com
