Self-motivation...what does it mean? There's a simple definition for a complex subject: "Self-motivation is an inner drive that compels behaviour." What makes it complex, however, is that little word "inner," because what works for me may not work for you, and vice-versa.

 

 

Charging the Human Battery is one of my all-time favourite projects because it's a little book from which everyone can benefit. Who do you know that doesn't need a little help staying positive; or a little "shot of inspiration" from time to time? I know I do!

This book has 50 short chapters about ways to motivate yourself. Today, I'd like to share the chapter on dealing with stress...an important topic for our times!

Enjoy!

Stress, and how we deal with it, is a big factor in staying motivated. I read a great article recently in Men's Health magazine titled: Break the Stress Cycle... Separate the Stressors from the Energizers. It offers some simple, great advice on dealing with stress.

Some stress is unavoidable. Some is not. "The trick is learning to distinguish between the two," says Paul Rosch, M.D., president of the American Institute of Stress. He can't identify your sources of stress for you, because one man's stress is another man's joy. So you'll have to do that part yourself. Divide your stresses into two lists: "accept" and "change."

As you draw up your lists, you'll naturally pay attention to what your brain knows about your sources of stress, but make sure you listen to your body's complaints as well. When are you experiencing those headaches? Or back pain? Is there a pattern to your heartburn, or a particular stretch of your commute that provokes road rage? "Learn how your body responds so you can detect early warning signs of stress," says Dr. Rosch.

In evaluating your stressors, do sweat the small stuff. It's the petty problems that cause serious stress in the long run, says Harvard psychologist Daniel Gilbert, Ph.D. Having to listen to your girlfriend's Jimmy Buffet CDs night after night really could push you over the edge. (But not into Margaritaville.)

Your activities during these first 7 days are not merely a prelude. Simply sitting down to identify all the things that stress you out, and deciding to do something about them, is powerful stress buster in itself. It's been known since the 1950s that stress is exacerbated if a person has no sense of control and no hope that things will get better.

Having goals, and reaching those goals, is the healthy opposite of that. "Too often, we are adrift on the sea of life," says Dr. Rosch.

Drop anchor.

 

To learn more, or to see inside Charging the Human Battery and read a few chapters, just click here.

If you’d like to become an early riser, there are some things you should know before you run off to set your oft-ignored alarm clock. Here are five tips I’ve discovered to be most helpful in making the transition from erratic sleeper to early morning wizard:

1. Choose to get up before you go to sleep

You’re not very good at making decisions when you’ve just woken up. You were in the middle of a dream in which [insert celebrity crush of choice here] is serving you breakfast in bed only to be rudely awakened by the harsh tones of your alarm clock. You’re frustrated, angry, confused, and surprised. This is not the time to be making decisions about whether or not you should stay in bed! And yet, most of us leave the first decision of our day to be made in a blur of partial wakefulness.

No more! If you want to be a consistently early riser, try making your decision to rise at a specific time before you go to sleep the night before. This frees you from making the decision in the morning when you’ve just woken up. Instead of making a decision, you have only to follow through on your decision from the night before. Easier said than done? Of course. But only for the first few times. Eventually your need for raw willpower to get out of bed will diminish and you’ll be the proud parent of a new habit!

Steve Pavlina suggests you practice getting out of bed during the day to get a few of the “practice sessions” out of the way without the early morning fog in your head.

2. Have a plan for your extra time

Let’s say you’ve actually made it out of bed 2 hours before you normally would. Now what? What are you going to do with all this time you’ve discovered in your day? If you don’t have something planned to do with your extra time, you risk falling for the temptation of a “morning nap” that wipes out all the work you put into getting up.

What to do? Before you go to bed, make a quick note of what you’d like to get done during your extra hours the following day. Do you have a book to write, paper to read, or garage to clean? Make a plan for your early hours and you’ll do more than protect yourself from backsliding into bed. You’ll get things done and those results will fuel your desire to build rising early into a habit!

3. Make rising early a social activity

While there’s obvious value in joining a Lifehack Challenge in order to get you started as an early riser, your internet buddies just don’t have enough pull to make your new habit stick in the long term. The same cannot be said for the people you spend time with as part of your early morning routine.

Sure, you could choose to read blogs for two hours every morning. But wouldn’t it be great to join an early breakfast club, running group, or play chess in the park at 5am? The more people you get involved in making your new habit a daily part of your life, the easier it’ll be to succeed.

4. Don’t use an alarm that makes you angry

If we’re all wired differently, why do we all insist on torturing ourselves with the same sort of alarm each morning? I spent years trying to wake up before my alarm went off so I wouldn’t have to hear it. I got pretty good, too. Then I started using a cellphone as my alarm clock and quickly realized that different ring tones irritated me less but worked just as well to wake me up. I now use the ring tone alarm as a back up for my bedside lamp plugged in to a timer.

When the bright light doesn’t work, the cellphone picks up the slack and I wake up on time. The lesson learned? Experiment a bit and see what works best for you. Light, sound, smells, temperature, or even some contraption that dumps water on you might be more pleasant than your old alarm clock. Give something new a try!

5. Get your blood flowing right after waking

If you don’t have a neighbor you can pick fights with at 5am you’ll have to settle with a more mundane exercise. It doesn’t take much to get your blood flowing and chase the sleep from your head. Just pick something you don’t mind doing and go through the motions until your heart rate is up. Jumping rope, push-ups, crunches, or a few minutes of yoga are typically enough to do the trick. (Just don’t do anything your doctor hasn’t approved.)

If you live in a beautiful part of the world like me, you might want to use a bit of your early morning to go for a walk and enjoy the beauty of the world around you. If you have a coffee shop open within walking distance, dragging yourself out of bed for a cup of coffee to savor on your walk home as the world wakes around you is a wonderful experience. Try it!

Article from:  Lifehack: Daily Productivity Tips 

Photo by David Mao on Unsplash

 

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Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps.

In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn't come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobiles than on any other device category.

Mobiles are disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen.

Consider these stats:

- Mobiles now account for nearly 70% of digital media time [Source: comScore]
- Up to 60% of searches come from mobile devices (Source: Hitwise)
- U.S. consumers spend 87 hours/month browsing on smartphones (Source: Smart Insights)
- 53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)

What Do Top Marketers Think About Mobile? Surveys from Salesforce, V12data and Adestra:

- 68% of companies have integrated mobile marketing into their overall strategy
- 79% of marketers believe mobile is essential for their business
- 77% of marketers say mobile generates return on investment
- 71% of marketers believe mobile marketing is core to their business
- The two most popular ways companies are optimizing for mobiles are (1) using a simple template that works for all devices (52%) and (2) creating a mobile responsive email template (39%)




I think we need to pay attention!

... And if we don't optimize for mobiles?

- Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor's site instead. (MicKinsey & Company)
- 57% of consumers say they won't recommend businesses with poor mobile site design. (Source: socPub)

Here's what to take into account to optimize for mobile:

Your company website or blog MUST BE "RESPONSIVE": If you use WordPress, WIx, SquareSpace, Weebly or Shopify, make sure the Template or Theme "responds" to device screen size: Desktop, Tablet, or Mobiles.

Yet, while responsive design has been around for a while now and is fairly well-established, the majority of sites tend to fall down on usability. That is, the majority of sites are still built for desktop and then dialed back for mobiles. That form-fill that was mildly annoying on desktop is an absolute pig on mobiles. Even if it is responsive.

TIP: BUILD YOUR PAGES WITH MOBILE IN MIND FIRST. TEST ON MOBILEs. THEN DESKTOP

Avoid Flash or Java: Apple products do not support Flash and have declared that they have no intention to do so in the future.Many phones do not support Java, and even if they do, using Java can be a huge drag on load time.

Optimize Your Images for Mobile Devices: Do not use HUGE files size images which will cause your page to load slower or visitors will leave for another site! You can use WP Smush to detect and compress large images files on your site.

Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity. You will be amazed.

Writing for Mobile Devices:

Tablet for writing

 

Website

- Phone screens are small. Write in a way that's easily readable
- Use bullet points
- Write short, punchy headlines
- Keep paragraphs brief
- Use text size that is legible

Email

- Short email Subject line
- Use mobile responsive email design template
- Headline Analyzer is a great tool to preview subject lines

Test Your Mobile Site with Google




If your pages aren't optimized for smartphones, they won't rank in mobile search at all. With over half of Google queries coming from mobile devices, that's not something you can put up with in 2017. The focus on mobiles will likely continue with Google's commitment to switch to mobile-first indexing.

There are three great tools that Google offers to test your website:
- Test Your Mobile Speed: Most sites lose half their visitors if loading is slow.
- Analyze you website performance with PageSpeed Insights so you can identify ways to make your site faster and more mobile-friendly.
- Is Your Website Mobile-Friendly: Test how easily a visitor can use your page on a mobile device.

Mobile Marketing with SMS (Short Message Service)

SMS or Short Message Service is undoubtedly an excellent strategy for businesses wanting to connect with more customers.

If boosting sales and improving communication with customers are on your list this year, but you don't have a hefty budget and hours of spare time; SMS is a small, yet powerful, marketing tool not to be overlooked:

90% of SMS messages are opened within 3 minutes (compared to 90 minutes for email)
The open rate of SMS is 98% compared to 22% for emails
Text messages are 8x more effective at engaging customers
Almost 50% of consumers in the US make direct purchases after receiving an SMS branded text

REMEMBER:

Marketing directly to mobile devices is more personal than targeting an audience through other channels.
When reaching someone on a mobile device via SMS you are reaching that person in his/her pocket or purse
Be personal, respectful, and clear
Keep the text under 160 characters
Don't use slang or abbreviations
Offer the recipient something of value
Make it clear who is sending the message
Craft a clear call-to-action

Start collecting mobile numbers from your clients to build your SMS list!

You can check out this full list of 3rd Party vendors to work with - here are the top ones:

TRUMPIA
TEXTEDLY
EZTEXTING

Is your business ready for mobiles? If you're not there, you're nowhere!

Don't wait. Go mobile today!

 

By Yasmin Bendror   Please contact me today at http://www.ymarketingmatters.com

 

Engagement and interpersonal relationships form the core focus of my work with teams. I'm obsessed with dissolving barriers to workplace results and relationships. Morale is often a casualty of things gone wrong.

A workshop participant asked, 'is there anything I should or should not do when it comes to encouraging positive workplace morale?'

Let's look at an example to tease out the solution. Consider one of your workplace first day stories. Do you remember what it was like arriving in to a new workplace? What happened in your first interactions? Were they inspiring? Energising? Or cold and depressing?

In my experience, how you start is how you go on. And in this we discover the secrets of morale.

My first day at Outward Bound Australia was hugely enjoyable. It started the night before where I was met by some staff and had drinks at a pub. This was my first night in a new country, and I was already making friends. My new colleague drove me from Canberra out to Tharwa and was gracious enough to let me know about some of the day to day rituals, starting with the morning meeting. Here I met my tribe. I knew they were a tribe because of the uniform: shirts and jackets with the Outward Bound logo, people wearing outdoor fleece jackets, jeans, and hiking boots.

I was introduced and welcomed publicly to the community, given a tour, shown my accommodation, and given my gear: all emblazoned by the OB logo. I was so excited to get a pack of my own with that logo! I felt proud to wear it from the start.

Everywhere there was a sense of hustle. Energy, enthusiasm, and an open curiosity about who I was and where I came from. In short, I felt embraced. I felt SAFE.

Chances are your first day was not at all like this. I find many organisations do a pretty poor job of welcoming people in a genuine and authentic way. And morale is in check from the beginning.

If we tease out what does not work, we find the secret to boundless morale.

1. Belonging
We are hard wired as tribal animals to seek belonging and safety in a tribe. It's an early development stage that stays with us and is a primal requirement for security.

Here's what not to do: not being ready for the first day (computer, work space, induction plan), treating the new person as an inconvenience to be squeezed in between meetings, not asking how they are feeling, where they came from what they are looking forward to and what experience they can contribute. Not making a big deal, or any deal at all about the new team member. Not explaining who's who at the zoo, what's important to each stakeholder, and what core projects they are working on.

2. Meaning
A sure sign of poor morale is when individuals have a uni-focal perspective on "what's in it for me". This usually results from the belonging needs not being addressed and people default into survival mode. By focusing on meaning and purpose greater than the individual contribution, and feeling the link between individual contribution and higher purpose, some of the tension from self protection eases. It's protective energy versus expansive energy.

3. Gaming
Work is meant to be enjoyable! How is the 'game' of your work? What rules are you playing by? Are they clear and agreed? Or are there some outdated rules that are clunky? What systems create friction rather than flow? Frustration instead of fun? How do you know if you're winning the game of work? Is progress visible and meaningful? What prize do you get when you 'win' at work? How often do you celebrate wins and winning? Cleaning up the game of work is a very pragmatic way to boost morale. Just make things easier, simpler, and more fun.

Many leaders let morale take care of itself. This is a huge mistake. When we cultivate morale deliberately, we clean up blocks to boundless success.

What do you need to improve, let go of, or incorporate to manage morale better?

***

Zoë is on a mission to encourage big thinkers with big hearts to make a big difference. She is passionate about showing leaders how to challenge limitations so they can live and lead with boundless energy, confidence, and conviction.

With over 30 years experience developing leaders, she has published "Composure: How Centered Leaders Make the Biggest Impact" and "Moments: Leadership When It Matters Most." http://www.zoerouth.com/book/

Photo by Paul Bence on Unsplash