RRP: $39.99 Member prices $33.99 | $23.99
Products, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems.
In Design For How People Learn, you'll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you're sharing. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.
Julie Dirksen is an independent consultant and instructional designer who has more than 15 years' experience creating highly interactive e-Learning experiences for clients ranging from Fortune 500 companies to innovative technology startups to major grant-funded research initiatives. Her focus has been on utilizing the disciplines of educational psychology, neuroscience, change management and persuasive technology to promote and support the improvement of peoples' lives through sustainable long-term learning and behavioral change. Ms. Dirksen holds an M.S. degree in Instructional Systems Technology from Indiana University. She has also been an adjunct faculty member at the Minneapolis College of Art and Design, where she taught courses in Project Management, Instructional Design and Cognitive Psychology. She gets ridiculously excited about everything from learning applications of behavioral economics to the way glucose is regulated in the brain. She's happiest whenever she gets to learn something new and you can find her online at www.usablelearning.com
Perhaps the greatest problem that people have today is "time poverty." Working people have too much to do and too little time for their personal lives. Most people feel overwhelmed by responsibilities and activities, and the harder they work, the further behind they feel. This sense of being on a never-ending treadmill can cause you to fall into a reactive/responsive mode of living. Instead of clearly deciding what you want to do, you continually react to what is happening around you. Pretty soon, you lose all sense of control. You feel that your life is running you, rather than you running your life.
On a regular basis, you have to stand back and take stock of yourself and what you're doing. You have to stop the clock and do some serious thinking about who you are and where you are going. You have to evaluate your activities in the light of what is really important to you. You must master your time rather than becoming a slave to the demands of a constant flow of events. And you must organize your life to achieve balance, harmony, and inner peace.
Taking action without thinking is the cause of every failure. Your ability to think is the most valuable trait that you possess. If you improve the quality of your thinking, you improve the quality of your life - sometimes immediately.
Time is your most precious resource. It is the most valuable thing you have. It is perishable, it is irreplaceable, and it cannot be saved. It can only be reallocated from activities of lower value to activities of higher value. All work requires time. And time is absolutely essential for the important relationships in your life. The very act of taking a moment to think about your time before you spend it will begin to improve your personal time management immediately.
I used to think that time management was only a business tool, like a calculator or a cellular telephone. It was something that you used so that you could get more done in a shorter period of time and eventually be paid more money. Then I learned that time management is not a peripheral activity or skill. It is the core skill upon which everything else in your life depends.
In your business life, there are so many demands on your time by other people that very little of it is yours to use as you choose. However, in your personal life, you can exert a tremendous amount of control over how you use your time. And it is on this area that I want to focus.
Personal time management begins with you. It begins with your thinking through what is really important to you. And it only makes sense if you organize it around specific things that you want to accomplish.
You need to set goals in three major areas of your life.
First, you need family and personal goals. These are the reasons why you get up in the morning, why you work hard and upgrade your skills, why you worry about money and sometimes feel frustrated by the demands on your time.
What are your personal and family goals, both tangible and intangible? A tangible family goal could be a bigger house, a better car, a larger television set, a vacation, or anything else that costs money. An intangible goal would be to build a higher quality relationship with your spouse and children, to spend more time with your family by going for walks, or to read books. Achieving these family and personal goals is the real essence of time management, and its major purpose.
Second, you need business and career goals. These are the "how" goals, the means by which you achieve your personal "why" goals. How can you achieve the level of income that will enable you to fulfill your family goals? How can you develop the skills and abilities to stay ahead of the curve in your career? Business and career goals are absolutely essential, especially when balanced with family and personal goals.
Third, you need personal-development goals. Remember, you can't achieve much more on the outside than what you have achieved on the inside. Your outer life will be a reflection of your inner life. If you wish to achieve worthwhile things in your personal life and your career, you must become a worthwhile person. You must build yourself if you want to build your life. Perhaps the greatest secret of success is that you can become anything you really want to become to achieve any goal that you really want to achieve. But in order to do it, you must go to work on yourself and never stop.
Once you have a list of your personal and family goals, your business and career goals, and your self-development goals, you can then organize that list by priority. This brings us to the difference between priorities and posteriorities. In order to get your personal time under control, you must decide very clearly upon your priorities. You must decide on the most important things that you could possibly be doing to give yourself the same amount of happiness, satisfaction, and joy in life. But, at the same time, you must establish posteriorities as well. Just as priorities are things that you do more of and sooner, posteriorities are things that you do less of and later.
The fact is, your calendar is full. You have no spare minutes. Your time is extremely valuable. Therefore, for you to do anything new, you will have to stop doing something old. In order to get into something, you will have to get out of something else. In order to pick something up, you will have to put something down. Before you make any new commitment of your time, you must firmly decide what activities you are going to discontinue.
If you want to spend more time with your family, for example, you must decide what activities you currently engage in that are preventing you from doing so.
A principle of time management says that hard time pushes out soft time. This means that hard time, such as working, will push out soft time, such as the time you spend with your family. If you don't get your work done at the office because you don't use your time well, you almost invariably have to rob that time from your family. As a result, because your family is important to you, you find yourself in a values conflict. You feel stressed and irritable. You feel a tremendous amount of pressure. You know in your heart that you should be spending more time with the important people in your life, but because you didn't get your work done, you have to fulfill those responsibilities before you can spend time with them.
Think of it this way. Every minute you waste during the waking day is time that your family will ultimately be deprived of. So concentrate on working when you are at work so that you can concentrate on your family when you are at home.
There are three key questions that you should continually ask yourself to keep your personal life in balance.
The first question is: "What is really important to me?" Whenever you find yourself with too much to do and too little time, stop and ask yourself, "What is it that is really important for me to do in this situation?" Then, make sure that what you are doing is the answer to that question.
The second question is: "What are my highest value activities?" In your personal life, this means, "What are the things that I do that give me the greatest pleasure and satisfaction? Of all the things that I could be doing at any one time, what are the things that I could do to add the greatest value to my life?"
And the final question to ask yourself, over and over again, is: "What is the most valuable use of my time right now?" Since you can only do one thing at a time, you must constantly organize your life so that you are doing one thing, the most important thing, at every moment.
Personal time management enables you to choose what to do first, what to do second, and what not to do at all. It enables you to organize every aspect of your life so that you can get the greatest joy, happiness, and satisfaction out of everything you do.
(Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. He is a dynamic and entertaining speaker, known for his ability to inform and inspire his audiences.)
Do you have a Power Phrase?
[You: "I ate a Power Bar for breakfast. Is that the same thing?" Me: "No."]
A Power Phrase is a concise phrase - one to five words - that encapsulates your highest self, the outcome you want to achieve, and/or who you want to be when you're at your best in moments of pressure. Think of it as a focal point, or a mantra if you like. Here's why you should have one (or more than one; you can have particular Power Phrases for particular situations):
When we're under pressure - whether it's on the job, competing in sports, or taking a test - our brain (actually, a specific part of our brain, but that's not important right now) can become overwhelmed by "chatter." Sometimes this chatter is external, sometimes it's internal.
For example, imagine a professional basketball player about to attempt a free throw. But not just any free throw. This is a free throw that could potentially win the game. But not just any game. This is the championship game. This is what's known in sports as a "high pressure moment."
Externally, the chatter arrives in the form of distractions. The noise of the crowd. The fans of the opposing team waving flags just beyond the basket. The countdown clock. If our basketball player focuses on the external chatter, there's a good chance he's going to choke and miss the shot.
Internally, the chatter can be even worse. "I missed my last four free throws in practice." "If I choke I'll lose the game and there goes my leverage for a new contract." "Am I bending my knees too much?" Too much focus on any of this chatter, and the result is the same. He chokes, misses the shot, and loses the game.
The solution is to focus on something else. Something simple. Something empowering. A Power Phrase. For example, a basketball player might use a phrase like, "Float and swish" to describe the sensation he wants to create in the moment. If he can keep his conscious mind focused on that Power Phrase, then his muscle memory - with the benefit of thousands of practice free throws - can take over.
Your own Power Phrase can be anything that reminds you of who you want to be when you're at your best. It can be literal, like, "Confident Leader," motivational, like, "I've got this!," or even whimsical, like, "I am Spartacus!" It doesn't really matter what it is, as long as it encapsulates for you a vision of you at your best.
How will you know when you've got a good Power Phrase? When saying it out loud, or even just thinking it, gives you energy. When you see the result in your posture and your expression. When you feel an instant mental and physical shift.
So what's your Power Phrase? Start by making a list of the qualities and attributes that define who you want to be when you're at your best. And now crystalize that list into a single, meaningful, energizing Power Phrase - one that works for you!
For 15 years, Executive Producer Bill Stainton led his team to more than 100 Emmy Awards and 10 straight years of #1 ratings. Today Bill helps leaders achieve those kinds of results--in THEIR world and with THEIR teams. His website is http://www.BillStainton.com
Billy cannot hit anybody. Although his father yells: ‘Hit him!’ He cannot comprehend that order. In fact, the delicately built boy appears virtually camouflaged by the excessively large head protector and the boxing gloves. Awkwardly, he moves against the ropes, until he is felled by an uppercut from his opponent. Once again, Billy Elliot finds himself on the ground – the father is ashamed and the trainer is in despair. Why is it that the boy seems unable to learn the sport that is adored by real men? Billy is simply not born to be a boxer.
Outside in the streets in Durham, Northern England, miners are on strike against the closure of the coalmines. Elliot’s father is one of them, and is ready to fight with his fists against the police in order to defend his sparse livelihood. He understands the harsh signs of life. He knows he can no longer rely on politics; he has found his hopes dashed only too often. He wants the best for his sons – even his youngest, Billy, is supposed to learn early how to defend himself. Therefore, he has to attend the boxing gym. It all makes sense. It is an investment in the future of the child, so he believes. However, Billy feels differently. He has been aware of it since he saw the gym divided into one half where the boys were boxing, while in the other half the girls were practicing ballet dancing. Billy is fascinated by this type of sport. In their white tutus the girls seem to float above the ground, and with their graceful steps and delicate jumps they practically coalesce with the music.
The dancing instructress, a sensitive woman, recognizes the yearnings in Billy; she supports him and secretly she even gives him private dancing lessons. But the father discovers the secret. The conflict breaks out: ‘Dancing is something for girls!’
Yet, Billy Elliot is not discouraged; arguments, ridicule… no obstacle can deter him in his efforts to make his dream come true. The father gives in. Billy becomes a dancer, a star at the Royal Ballet School. Billy was born to be a dancer.
This touching story comes from the movie ‘Billy Elliot – I will dance’. It takes the audience back to the year 1984, when the dividing line between men and women was painted with thick brush strokes. Even though this line may well be softer nowadays, the theme of this movie remains topical: finding one’s identity. Humans strive to discover themselves, to structure their life according to their own desires, and that on the outside of conventions. After all, we all carry the seeds of happiness within us. For Billy this was dancing. Initially, the members of his family did not understand this; they were taken aback, even aggressive, and they even asked themselves whether there was something wrong with the boy.
I will tell you what was wrong with Billy: Nothing! He was perfectly all right. He followed his own voice and became stronger because of it.
Wolfgang Sonnenburg
Wolfgang Sonnenburg founded WINSPIRATION, an international movement created to inspire awareness and action so that we can shape our lives through our own positive acts, and carry that inspiration with us throughout the whole year. We can recognize the opportunities that can influence and change our own future, the future of society, and even the world!
WINSPIRATION DAY is a day of human synergy all around the globe, supporting all positive actions and initiatives: www.winspiration.global WINSPIRATION DAY was established so that we can come together once a year to celebrate our potential for a happy and fulfilled life, and take the positive benefits forward so we can all look towards a better future. If you are interested in becoming a Global host for Winspiration feel free to send a message to: global@winspirationday.org
What is Self-Doubt?
I am very familiar with self-doubt. I lived with it for many years, buying into my inner critic and making way for fear to take over. Even though I was told by my parents and mentors how capable I was, the self-doubt kept me paralysed, afraid to even make an attempt at something. I often felt not smart enough, or good enough to even take the first step. I even believed that success was not meant for me. I look back on all the opportunities I missed out on and it is for this reason I write this article in hopes that you the reader can realize how illogical and damaging self-doubt can be.
Self-doubt should be synonymous with paralysis. It is immobilizing and disables the sufferer, preventing him/her from making strides in life. Think back to a time when you felt enthusiastic about a goal and as the time approached for taking that first step, the momentum began to slow down. That little voice inside you head began to say:
- Are you sure you can do this?
- What happens if you mess up?
- Maybe you need to wait - maybe you're not ready
As the days went by you began to doubt your ability to get the task done and before long things were moving in slow motion. You felt stumped, pressured, like all eyes are on you. Then you quit.
When feelings of doubt are allowed in our lives, we are unable to achieve our goals or even conceive them. Doubt is that inner voice that often lets us know how incapable we are of accomplishing something. When we are confident we can drive away the doubts. However, when we are not, the doubts will continue to dominate our thoughts, leaving us to feel inadequate. That's right our thoughts! The thoughts take over and before long we begin to believe that no matter what we attempt it wouldn't amount to much, so why even bother? Over time this mentality begins to define us and we fade into the shadows.
It all begins with a thought followed by an action or behaviour. When we allow doubtful thoughts to control our thinking process, we can miss out on many important opportunities in life. The doubts enable a pessimistic outlook and the ability to focus on the positive things in our lives is lost. Then the capacity for learning and growing is slowed down. Many become cynical, depressed, or anxious and a life of mediocrity emerges with little hope for the future. Now, I'm sure this is not the life you plan for.
Is self-doubt consuming you? Are you unable to stop the doubtful thoughts? Is it interfering with your ability to achieve? Begin to recognize these episodes and how frequent they are. Become more aware of what the doubts say and write them down.
What Causes Self-Doubt?
We are born into societies where there are so many expectations we all have to live up to.
- There are certain developmental stages and levels each of us are expected to reach from birth. If not we are considered underdeveloped or slow
- We enter into the school system and expected to complete elementary, middle, and high school. We receive more popularity and recognition when we excel
- Our parents have their own set of expectations for us
- Our teachers have their expectations for us
- After high school we are expected to make a decision for a career and decide where we plan to acquire that skill - what school we will attend, what level of education we want to have, what job title we want to hold.
- Once we are ready to enter into the business world there are more expectations and successes to attain
- Then there are the expectations by society, the status, prestige, material possessions. Our society today measures success and achievement by one's net worth.
In order to be considered functional or successful in modern society the above standards are expected to be met. Children are hardly allowed to be children to run around freely with little fear. Instead they feel scared to make mistakes. We live in an age of high motivation and enthusiasm and where everyone seems to have an image of success. Image is what's important, and some even promote that you fake it till you make it. Many of you feel pressured to live up to these expectations and may feel as if you are letting down yourself or your family if you don't. So from that very first grade you receive in elementary school you feel as if you are a specimen under a microscope afraid to mess up and where a pressure to perform or a fear of rejection constantly looms overhead.
True the expectations set for us enable us to become high achievers and attain soaring levels of accomplishment and satisfaction in life. However, for many this can have the reverse effect. When one lacks self-confidence these standards set by society or families can lead to doubt and fear. When one has self-doubt, their limitations are exaggerated to the point that it takes over the thought process and distorts the belief system.
Doubt can be caused by some of the following:
- Believing that your emotional security depends on someone or something.
- Feelings of inferiority
- Low self-esteem
- Feeling a lack of control over your life
- Believing that you are not good enough or smart enough to even attempt the smallest of tasks.
- Anticipating failure even before you begin
- Unresolved psychological trauma
- Depression
- An environment that breeds doubt and negativity
- Rejection
Fear, the Accomplice
Doubting oneself is an indication of a greater fear. You know you feel fearful but it's difficult to identify what it is you are afraid of. It could be fear of failure, pressure to perform, or even fear of success. The doubting thoughts begin to take over and the inner critic is eager and ready to help you rationalize your doubts.
Fear is the accomplice of your doubts. The moment the doubts arise, fear moves in and takes over. Fear lets you compare yourself to others and keeps you focused on what you cannot do rather than what you can do. I recall when I returned to college at 30 how doubtful I felt at first. I saw all the energetic, enthusiastic students, fresh out of high school with their minds intact and ready for learning and I saw myself as old and less capable. My doubts turned into fear and at some point I wanted to quit - to give up and not even try. My fears had such a hold on me that I was willing to throw away a hopeful future. I became frustrated, sarcastic, and closed off from the world. Luckily, my parents and my mentor recognized my fears and countered them, encouraging me to take the first step forward.
Self-awareness is a critical step to overcoming fear and removing doubt. When fear is allowed to dominate, all hope is lost. Sadly, we cannot even recognize our fears and doubts thus they continue to control our lives. This is why having mentors, coaches or people close to us are an essential part of achieving success. The more we know about ourselves, the more in tune we are about what holds us back. The more aware we are the more empowered we are to do something about it. We can begin to identify the source of our fears. Is it coming from a past trauma, the way you were raised, or is it a perception of the present or future? Is it a lack of confidence? With becoming more self-aware, we are quicker to admit our fears and handle life in a more productive way. Self-awareness triggers acceptance, which opens up the door for healing. This allows us to seek the help we need to deal with our fears and let go of doubt.
Do you know your fears? Are you aware of what holds you back? Take this time to look inside. Be true to yourself. This begins the process of letting go of doubt. If not, allow a mentor or a coach in to give you the insight you need to move forward.
Letting Go Of Doubt
We all have moments throughout our lives where we doubt ourselves. Many can let go of them and not allow them to take over, while others fall victim to the intrusive thoughts that undermine your ability to succeed. And remember they are all thoughts. So who keeps the thought in your mind? You do! Let's take a look at how to let go of doubts.
The best way to let go of doubt is to build your self-confidence. This means feeling better about your own abilities. When you feel incapable and begin to doubt yourself, fear is right around the corner just waiting to move in and reside in your psyche. Once fear enters the subconscious, the negative talk begins, the self-criticism emerges and the vicious cycle continues. Here are some ways to build your confidence.
- Educate yourself in whatever it is you are trying to accomplish. Take a course, attend seminars, workshops, meet people in that field and network. The more you know the more empowered you feel and empowerment removes doubts.
- Associate with positive people who recognize your abilities and encourage your efforts. Get their feedback about your ideas - most likely it will be more objective and beneficial. Avoid the negative folks. Negative people are also full of self-doubt and will work to bring you down to their level of insecurity. They will inject more doubt in you and your efforts can seem futile.
- Set realistic goals. Someone once said "when in doubt take the next small step." Taking realistic steps ensure that you will be capable of accomplishing the task and build your confidence in the process. If you set unrealistic goals you most likely will fall short and this adds to level of self-doubt. With the accomplishment of each realistic task, your confidence will improve, your fears will subside, and your self-doubt will diminish.
- Learn to handle setbacks. In life there will be successes and setbacks. Of course you want to hope for the best outcome but when disappointments arise or things didn't go as planned you have to see this as part of the game of life. Use the setbacks as an opportunity to learn and improve your game plan. This is not the time to sulk and doubt your efforts. Get some feedback from an expert in the field, make the necessary adjustments and keep moving forward.
- Introduce more positive self-talk. Talk to yourself as if trying to encourage a doubting friend to feel better. Remind yourself "you can do it." Feed positive affirmations to yourself throughout your day until it becomes a habit. These affirmations have a tendency to replace self-doubt.
- Learn to handle criticism. In life there are always going to be people who will try to put you down or reject your efforts. Rejection is a terrible thing and can be easily filtered through our thoughts in the form of doubts. I have seen clients who receive enormous praise for their efforts but when one person criticizes them it destroys all they good they have done. Think about how illogical this is and don't allow other people to destroy your efforts. Please click here to learn how to deal with criticism.
- Find a coach or a mentor. At times we cannot recognize our vicious cycle of self-doubt. Others can see it but we can't. A coach or mentor can help you to identify unhealthy beliefs, doubts, and unrealistic expectations that undermine your performance. They can also help you determine the sources of doubt and resolve them. This kind of guidance can move you light years ahead in achieving your goals.
Begin today to lose the self-doubt. Take a look at what scares you the most and begin to address them. Don't continue to allow your doubts to control your destiny. It's time to look within and free yourself of doubt so you can live your full potential.
Audrey Marlene is an expert professional life coach whose life experiences give her more insight into playing the game of life. Her success in coaching and mentoring individuals from the impoverished to top executives has given her the leading edge in coaching.
Nearly half the world has internet access, which provides a gateway for small businesses to now enter a global market. It is more important than ever before that businesses not only have a digital identity, but one that is present and relevant. In many cases, the digital identity will impact the success and longevity of a business. Here are five tips to consider when establishing your digital identity or enhancing your presence via social media platforms.
1. Research Platforms
Research the platform(s) you are considering, and the primary audience engaged with the platform. User demographics can be easily found for notable platforms. Due diligence in understanding the nuances of each platform is integral to your success. Do not simply learn about the demographics, you should also learn about the common trends and behaviors of the users. How often do users login daily versus monthly or weekly? How long does the average user stay logged in during a single sign-in? When using the platform, what features of the platform are used most? Are users more drawn to posts, updates, videos, or graphics? The answers to those questions and others, will assist in determining when a platform is appropriate for your business or personal brand, as well as how you can use the platform to its full potential.
Once a platform is chosen, exploring analytics options to track who and how people are engaging with you or your business is highly recommended. Many platforms will provide a range of analytics for free to all users, and have options to enhance the type and amount of information tracked. Free analytics, provided by the platform are robust in the information provided to users.
2. Know Your Purpose
While the platform may be a current trendy option, that cannot not be the sole purpose for a business to utilize the application. Some businesses will use certain platforms to be strictly informational and serve as one-way communication to their consumers, like utility companies.
In most scenarios it is in the best interest not to, but some businesses may choose to link their social media accounts, so that the same post will appear on multiple platforms. It sounds good in theory, but as you learned in step one, different platforms have varying demographics and behaviors. The deliverable needs to be presented in a way that resonates with users and aligns with the trends or behaviors of the platform in use. The appearance of being present and in the moment, is integral to the establishment of your digital identity. Often, viewers can see if a post was made from another platform and will choose to disengage with the content presented.
Expansion of consumer base is another common purpose for establishing a digital identity. The demographics of a specific platform are typically easily accessible, and can be used to target a new consumer audience. Businesses will also consider ways to enhance public relations through their digital identity. Professional sports teams and organizations may select to highlight their engagement with community and fans domestically and globally.
3. Voice and Content
Once you have selected the platform(s) of choice, consider your content and voice. The beauty of social media is that it allows people to be tangible and engage with others. Consider how you want to interact with your viewers and potential consumers. What type of content should you share and how often? Social media generally is most effective as moments are happening or shortly after. Limited posts or interaction with others generally will lead to a downtrend in followers and engagement.
Social media marketing campaigns and hashtags serve a dual purpose. Both are great ways to drive content that can be shared, and attract new users to your digital presence. The other way it should be used is to conduct market research within the norms or social activity of the platform. Voice is extremely important because it represents your digital personality. Explore your timeline or news feed to explore users that have an engaging voice. Consider being informative, diverse in content, and providing a selective amount of individuality. Voice and content should give the illusion that user interaction is with a person instead of an office or corporation.
4. Brand Alignment
Purpose, voice, content, and platform(s) of choice should align with your overall brand. Your brand is a holistic development strategy for the success of your business over an extended period. Digital identity is just one of the many components that comprise a brand. Colors, content, voice, shapes, sounds, logos, typography, and a host of other elements are all things that should be considered when establishing your brand and digital identity. Brand recognition is key! Think about major brands or fast food companies. Regardless of how and where their content is delivered, the viewer or user at some point recognizes the brand, whether it be by sounds, logos, colors, or other features.
5. Be Creative
Innovation is almost a necessity for the success of your business and its relevance. As technology continues to advance, so will your business' digital presence. Be mindful of the integral components, mentioned in steps one through four, which comprise your digital framework: platform(s), purpose, voice, content, and overall brand. Be open and willing to explore new platforms, and options within them, for the betterment of your business. Regular evaluation of your digital identity is essential to ensure that it is consistent and relevant to current standards. Explore effective ways to engage with your viewers and consumers that your competitors have not. Being an entrepreneur requires taking a certain amount of risk, and so will establishing a successful digital identity.
Technology is disruptive behavior that attempts to satisfy a want or need. It is no wonder that social media platforms are forever changing. The difficulty as an entrepreneur is identifying which platforms will set global or domestic trends over time and when that will happen. In my experience, small businesses and numerous entrepreneurs struggle to establish their digital identity, especially as popular trends change over time. Large companies generally will have branding, communications, or marketing departments that can better assess which trends are worth committing to and for how long. Countless individuals and businesses will struggle to reach the full potential of their digital identity.
Dexter Robinson is a higher educational professional, and the owner of multiple businesses. He has significant experience with conceptualizing and implementing digital identity, branding, and other forms of web or social engagement with organizations, small businesses, as well as departments within a university setting. Dexter is also currently enrolled in the Masters of Entrepreneurship Degree Program at Western Carolina University. Webmasters and other article publishers are hereby granted article reproduction permissions as long as this article in its entirety, author's information, and any links remain intact.
Copyright 2017 by Dexter Robinson. http://www.chirpsendeavors.com