Want to become a high-impact writer? Make your articles stronger and your message hit harder by utilizing the U2 method of high-impact writing. You can use a 3 step method to easily catch the attention of readers from the very first sentence.

Love ‘em or hate ‘em, it’s indisputable that Bono and gang wrote some incredible, lasting pop songs. Tunes that become a part of people’s lives.

“One,” “Where the Streets Have No Name,” “Pride in the Name of Love,” “I Still Haven’t Found What I’m Looking For,” “New Year’s Day,” “Sunday Bloody Sunday,” “With or Without You,” “Beautiful Day,” the list goes on…

How does U2 have such high-impact songs? It all stems from Bono’s approach to songwriting:  Write the best chorus you can, then make that the verse and write an even better chorus.

So simple, yet so effective.

3 Step Method to High-Impact Writing

What the heck does Bono’s songwriting have to do with us writers? This is Write to Done, not Songwriting to Done.

Answer: You can apply U2’s method of high-impact songwriting to your own writing. Make your articles as immediate and catchy as U2’s songs.

Here’s the 3 step method:

  1. Write your high-impact point, the main message of your article
  2. Make that the first sentence or paragraph
  3. Write an even stronger point for the conclusion

So simple, yet so effective.

Plus, what’s awesome about the U2 method of high-impact writing is that it’s practical, rather than some abstract “push yourself to write better” tip
(what does that even mean?).

3 Reasons This Method Works

Here are 3 reasons why the U2 method will make your articles high-impact:

  1. Capture a reader’s attention right away – our short attention spans need immediate hooking in, or else we quickly lose interest
  2. Best foot forward – when you start off strong, people want to keep reading, just like a good intro riff makes you want to keep listening
  3. More valuable article – you make it easy for the reader to get the value, and the less they have to work the more they’ll read and the more value they’ll get

Nothing Clever, Just Solid Writing

Some songwriters get caught up in trying to be clever, thinking they need to figure out some secret chord progression or song structure to make a better song.

But all it is is simply pushing yourself to make the most high-impact chorus you can, then making it what starts the song and creating an even better chorus.

The same goes for writers. If you want readers, you don’t need to be clever with some fancy structure or rhyming scheme. Just write the best darn point you’re trying to make, then make that start the article and push yourself to write an even better concluding point.

I Utilized the U2 Method for This Article

The first paragraph of this article was originally the conclusion. It stated the message and value of the article.

But I decided to utilize the U2 method and put the high-impact point in the very beginning. Now, this article starts off with (hopefully) an immediate and catchy paragraph that hooked you in to read this far.

Following the 3rd step of the U2 method, the conclusion you’ll read next is an even higher-impact point.

The U2 Method of High-Impact Writing

Transform your next article into a high-impact hit. Utilize the U2 method of high-impact writing to create an immediate article that captivates readers and hooks passers-by.

You’ll capture a reader’s attention right away, have your best foot forward with your content, and create a more valuable article.

Oh U2, is there anything you wonderful Irishmen can’t teach us?

Published on the Write to Done blog http://writetodone.com   When not pulling writing tips from the controversial but awesome Bono, Oleg Mokhov writes unconventional life-maximizing ideas for remarkable people and makes energizing electronic dance music for melody-lovers on his site Lifebeat.

 

Many writers get crushed when their 120,000-word novel is rejected. What happens when you enter a contest that says 500 words or less and you end up with 894 words? You might spend years writing your story or hours writing an article, but that doesn't mean you're done. It means you've completed the first draft. That's great, congratulations are in order, not everybody makes it that far. Remember it's a lot easier to cut words than to add them. I can picture several of you thinking, "Yeah right, my editor wants me to cut 10,000 words!"

Believe it or not, it's not as terrifying as many writers think. Let me give you an example. When I first thought about writing this article the name was: "How to Cut Your Word Count Down by 10,000 Words or More, in 3 Easy Steps." That's 16 words long, but it catches your attention, right? Then I came up with: "Three Easy Steps to a Better Word Count." When I read both to my wife, she said, "That's the same thing." She was right, except that now it was only eight words long. If you look at the top of the page, you see I ended up with "The Word Count Diet," which is only four words long. Did I change the meaning? No. Did I ruin the title? Obviously not, you're still reading it, aren't you?

One sentence is different than a whole story, but the concept is there. The more time you have invested, the harder it is to cut words from your baby. But let's face it, you want your baby to grow up someday and leave the nest, right? That's called editing. There I've said it, you don't have to hold your breath anymore. But I'm a creative soul, you think, why would I want to tear it apart?



Listen to this statement; "Editing is not destroying, it's simplifying, it's enhancing, it's making it easier to read." With that in mind, where do you start if you're not a professional editor or English major? I suggest you look at three areas that will improve your work. These areas are adverbs, adjectives, and glue words.

Adverbs are modifiers of verbs, adjectives, or other adverbs. The easiest way to identify an adverb is that it usually ends with the letters LY. Why is everybody against using LY words? Many writers, editors, and readers consider it lazy writing because you don't show anything. Example: She lightly tapped on the door. The word tap means "a light knock", so it's kind of redundant. You could say: She tapped on the door with a gentle caress for fear of waking the baby. Not shorter, but it is more engaging. I also could have said definitely not shorter, but it serves no purpose. When you look at most LY words that's what you find, they don't add any substance.

The phrase 'all things in moderation' means stop using so many stupid, pointless, space wasting, disgusting adjectives. I could have said, stop using adjectives, but what fun would that be? Many writers have the mistaken idea that the more adjectives you use, the better. This is not true. It slows the reader down. Mark Twain exhorted writers to "kill" any adjectives they could catch. I don't know if I would go that far. Soft brown eyes are fine but... soft brown, glowing, golden eyes like pools of honey... is a little much, don't you think?



What exactly is a glue word? Glue words are the 200 most common words in the English language. The problem is they are so common it's easy to overuse them. Words to look out for include: like, the, so, very, and, or, but, big, tall, up, down, etc. For example, you could say, "Sally walked across the room so she could check out the full-length mirror and see how good her new dress looked." (21 words) Or you could say, "Sally admired her new dress in the mirror." (eight words) The meaning has not changed, but the word count has. The other concern with glue words is they are so vague, they don't mean anything. Don't say very sad, say depressed. Don't say really tired, say exhausted. Nine times out of ten you can remove the word that and nobody will notice. Maybe it's only a word here and there, but when you know which words to look for it can add up. Look at the title again, from 16 words to four words. Even if you only do half that good, your bloated 120,000-word novel has just become a 60,000-word bestseller. Think about it.

Award-winning writer/photographer Tedric Garrison has 40 years' experience in both areas of expertise. As a Graphic Arts Major, he has a unique perspective on creativity. His photography tells a story and his writing is visual. Tedric shares his insight, experience, and skills at his website: http://writephotos.weebly.com

 

A boulder field.

Fuel running out.

Neil Armstrong's heart rate hit 160 beats per minute.

He was sweating.

But he didn't sound worried or anxious.

He sounded cool.

Calm.

In control.

Because he was.



He had overridden the computer controls and was manually flying the craft to find a flat area to set the Eagle lander on the surface of the Moon.

The seconds ticked.

The Eagle's occupants, Neil Armstrong and Buzz Aldrin, were so close to the Moon's surface that the craft's thrusters were kicking sand upwards, occluding the astronauts' vision.

The Moon, the enchantress and seductress of the Ancients, was bedevilling mankind once again.

There were but two options at this critical juncture.

Should they continue?

Should they abort?

The eyes of the world were on these two men, yet they sounded completely cool...



... completely collected...

... and completely awesome.

Neil Armstrong had, some would say, been preparing for a moment just like this his whole life. Steve Jobs said that you "can't connect the dots looking forward; you can only connect them looking backwards." That's where we are now as we look back on this monumental feat.

But I can imagine that Neil Armstrong knew that he would land his craft safely and perfectly.

He knew that he would, by the Grace of God, accomplish the mission.

Yes, he knew that he would be the first man to truly become an extra-terrestrial by stepping onto and walking on the surface of the Moon, the goal that was set by the late President John F. Kennedy nine years prior to this epic historic moment.

When President Kennedy decided in 1960 that the United States would put a man on the Moon in ten years, most of the technology to accomplish the task was not yet available. But here we find the key -- the Master Key. The decision to put a man on the Moon -- the belief in its possibility and the belief that it could be achieved -- produced the necessary scientific and technological breakthroughs to make it possible.

Charles F. Haanel wrote in The Master Key System that "the real secret of power is consciousness of power." This is what brings everything into reality.

Everything.

Be it good...

... or bad.

What you want...

... or what you dislike.

This is how a man was landed on the Moon.

A goal was set.

It was believed.

Plans were made and...

... pictures were created and...

... the goal became tangible.

It became magnetic and the excitement and energy and activity attracted the best and the brightest, all of whom contributed by solving problems and sharing ideas and motivating each other.

And it became focused on one man as he guided his spaceship onto the lunar surface. This one man who trained...

... and prepared...

... and practised.

This man who would speak almost casually into his radio on July 20, 1969, "Houston, Tranquility Base here. The Eagle has landed."

Calm. Cool. Collected.

Related: 

How to Increase Personal Motivation to Achieve Your Goals

This is the result of thinking, which is, in the words of Charles F. Haanel, "Clear, decisive, calm, deliberate, sustained thought with a definite end in view."

This is what you open when you use your Master Key.

You define audacious goals.

And you achieve them.

Deliberately. Assiduously. Markedly.

Calmly. Cooly. Collectedly.



And you make giant leaps.

Because that's what happens as you exercise your inner power.

Because that's what happens when you attempt grand things "not because they are easy, but because they are hard."

Anthony R. Michalski/Master Key Coaching
http://www.masterkeycoaching.com