Entries by bronwynr

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[PP Brand story] Bold provocative

  The title of this post is PP Brand.   PP stands for Personalised Plate.  Here in our part of Australia, and perhaps where you live too, when you register a car, you can have the registration plate combination of numbers and letters allotted to you, or you can pay more for a personalised plate. […]

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What are you really selling?

What exactly are you selling?What exactly is your client or customer buying?The obvious answer, of course is, "your product or service".And that is true,until you actually have to persuade someone to buy,until "sell" involves something more than the physical exchange of money or value.Then it becomes fairly obvious that there is something more involved.Let me […]

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3 aspects of imperfection to embrace

Imagine you’ve just made a mistake. How do you feel? Ready to celebrate? If a celebration is the furthest thing from your mind, you're not alone. Most people hate when they make mistakes. For one thing, it's embarrassing to get something wrong. For another, it means you haven't reached the goal you'd set for yourself. […]

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Why should you open your speech with a quotation?

  1. It will build your credibility. If you choose a striking quotation, or one from someone the audience knows well. If you quote someone the audience knows you call up the reputation and memory of that famous person, and that gives an additional power to the words. 2. It will support your persuasion. Before […]

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8 Benefits of Setting Goals

Whether you want to progress in your career or develop healthier habits at home, goal setting can be an essential tool. Those who set goals are much more likely to achieve success than those who don’t. Not convinced? Check out these 8 benefits of setting goals you can expect to experience. It keeps you focused […]

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Tips for keeping your cool before your presentation

Stretch to relax. Rise on your toes and reach for the ceiling, with your head back. Tighten your muscles from legs up through abdomen, and then release. Relax the neck and shoulder muscles, letting head loll on neck in different directions. Breathe to relax. Stand erect, but relaxed and balanced. Inhale while silently counting to […]

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Not All Distractions Are Bad

Though we often think of distractions as inherently bad, that's not always the case. There are some instances where a distraction can be helpful or even healthy. Unfortunately, we all know that there are plenty of distractions out there that can lead us astray. But what about those times when a distraction can be a […]