How to Market During the Pandemic From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I'm trying to find the positive opportunities in all of this. That's why I recently […]
It's no longer "business as usual" to say the least. During this COVID-19 pandemic, nothing is as usual. You may have found yourself working from home - with or without children to care for - or discovering that many of your customers have shut down operations, so you're wondering what to do with this "found […]
My front window gives onto the street, and every day I see people walking their dogs. Maybe a half dozen folk in all, giving their pups some exercise. But over the last week, since California went on "lock-down," I'm utterly amazed by the number of people walking. With dogs, without dogs, with children, on their […]
So, what is COVID-19 trying to tell us? Pay attention No other virus, war, natural disaster or other similar adversity has managed to draw the COLLECTIVE attention in such a powerful way for a very long time. The question what exactly we need to pay attention to is complex (as there are many things that […]
Money can be a slippery customer at the best of times. Maybe we don't quite hit our projected income targets for a certain period. Perhaps we ended up spending a little more than we would like to. Or it could be that we simply can't pin down the reason our finances don't quite add up. […]
Want to become a high-impact writer? Make your articles stronger and your message hit harder by utilizing the U2 method of high-impact writing. You can use a 3 step method to easily catch the attention of readers from the very first sentence. Love ‘em or hate ‘em, it’s indisputable that Bono and gang wrote some incredible, […]
Many writers get crushed when their 120,000-word novel is rejected. What happens when you enter a contest that says 500 words or less and you end up with 894 words? You might spend years writing your story or hours writing an article, but that doesn't mean you're done. It means you've completed the first draft. […]
A boulder field. Fuel running out. Neil Armstrong's heart rate hit 160 beats per minute. He was sweating. But he didn't sound worried or anxious. He sounded cool. Calm. In control. Because he was. He had overridden the computer controls and was manually flying the craft to find a flat area to set the […]
YouTube is a powerful tool to grow your business and gain a bigger reach of clients. It is a cost-effective way and using YouTube should be a part of your content marketing strategy. No doubt, YouTube has always been a source of entertaining content, but now it's also being used as an essential tool for […]