And as you move forward in your business/career and think about how your brand will be communicated this year, and into the future,
think about this quote from Scott Cook.
![brand_no_longer_wide.jpg](https://i0.wp.com/www.consultpivotal.com/pivotal/wp-content/uploads/2016/12/brand_no_longer_wide.jpg.png?fit=965%2C422&ssl=1)
Your brand is no longer the story you tell.
What story will your clients and customers tell about you?
And where will that story come from?
![](https://i0.wp.com/www.consultpivotal.com/pivotal/wp-content/uploads/2025/01/if_want_conquer_comp.jpg?fit=1024%2C581&ssl=1)
![](https://i0.wp.com/www.consultpivotal.com/pivotal/wp-content/uploads/2025/01/water-weeds1-c.jpg?fit=1024%2C597&ssl=1)
![](https://i0.wp.com/www.consultpivotal.com/pivotal/wp-content/uploads/2025/01/acting_integrity.png?fit=1030%2C507&ssl=1)
![](https://i0.wp.com/www.consultpivotal.com/pivotal/wp-content/uploads/2025/01/i_learned_years.png?fit=1030%2C473&ssl=1)
![](https://i0.wp.com/www.consultpivotal.com/pivotal/wp-content/uploads/2025/01/cannot_change.png?fit=1030%2C438&ssl=1)
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