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Handle them carefully, for words have more power than atom bombs. --Pearl Strachan
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Consider your audience when you are choosing your language.
Speak to them in a language they understand.
Look at your technical terms, and any jargon that they may not understand.
Use examples, stories, quotes and other support material that has relevance to their lives and their interests.
You will keep their attention and their interest.
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Speakers can use numbers to support key points. But too often, speakers use their data in place of key points, piling on number after number and, in the end, driving their audience to despair. Here are a few tips on how to use numbers to good effect.
