If you want to stand out from your competitors, and can capture your ideal client's immediate attention then you are a winner in the branding stakes.

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And how to capture that attention?

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What is one thing, one really annoying thing, that someone has to deal with, when they contact someone with your expertise, your services?

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That's what I knew when I saw this particular number plate.

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And the fact that it was on the back of a tradie's ute as I followed it down the freeway just added to the power of that brand asset.

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I QUOTE

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It is becoming impossible to get someone to come out and quote, especially for a job that is less then the ideal high price.

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This tradesman may or not do as his number plate says but it offers a powerful hope to those who have suffered the frustration of contact after contact promising and not delivering a quote .

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What's your one thing - the one thing people have to overcome in order to work with you, pay for your services, recommend you to their friends and colleagues?