Secrets for Generating Maximum Attention-Getting Power
in Your Ads
1. Size matters.
The purpose of a headline or subhead is to seize the
reader's attention. Larger and bolder heads generally
seize attention better than smaller, lighter ones.
2. Dazzle 'em with color.
The judicious use of color can add big impact to your
headlines and other attention-getting copy. Entire
libraries of books have been written on color
psychology. In a nutshell, most say that cold colors -
blues and pastels, for example - tend to relax us.
Hotter colors - highly saturated oranges, reds, and
earth tones - warm us up.
3. Look him in the eye.
Since we were kids, we've been taught to look at people
who are talking to us. And we've been taught that people
who do not look us in the eye are not to be trusted.
Including a photo of a person talking to your reader -
and putting the headline in that person's voice - is a
powerful way to seize a prospect's attention.
4. Less is more.
Too many graphic devices will only serve to confuse the
eye. When everything is emphasized, nothing stands out.
Create a focal point - the main headline - and drive the
reader's eye to it.
- Clayton Makepeace
[ Clayton Makepeace offers help in reaping maximum
profits through the Internet, direct mail, and print
advertising every week in his e-zine The Total
Package. Learn 177 of his surprising secrets that
have doubled his clients' profits in a year and
quadrupled them in 36 months in his newly published
e-book "Double
Your Profits in 12 Months or Less!"
