Welcome to the coffee shop this week.

I'm loving being able to share today's cuppa with you. It's hot and humid today so I will have an iced tea.

Over our coffee (or are you having tea?) let's talk about the idea of segmenting an audience ...

I wrote an article last year - 5 ways to persuade your audience by appealing to their social natures

This was one of the 5 ways ...

I have also seen a speaker create a group within the audience. Get some indication from your audience as to who believes in a particular point you are making, or supports a particular role model you hold up. Maybe they find something easy, that the rest of the audience finds difficult. Then you can take advantage of the feeling of being left out that attacks the rest of the audience, and give them the opportunity to join the group you set up.

I know this may sound to be bordering on unethical. I have seen these methods used by the unscrupulous in ways that just made me angry and I certainly don’t want to recommend that approach. But from watching those presenters at work and then reading up on what they had done and why, I have discovered that it is something we all do, unconsciously. ...

Is this technique something you have used in your speaking, either consciously or unconsciously?