Tag Archive for: business

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Beyond the Speech: How to Dramatically Increase Your Clients' Results and Your Income

You know in your heart that a one-hour -- or even a one-day -- presentation rarely creates long-term change. Yet you don't know how to create a system (which could include books, tapes, DVDs, software, workbook, coaching) that will truly help people make lasting changes -- and compensate you well. Bill faced this same dilemma and knew he wanted to make a bigger difference in his audience's lives beyond a one-hour or one-day program. He'll share his decisions along the way and how you can take your content and create an ongoing system. Bill's business generates well over $3 million annually thanks to these strategies that could help you move to a higher level, too.

Warning: this program is for professionals who really care about making a difference in others' lives -- or as Bill puts it, "this is for people who give a crap that someone does something with their content!"

You will learn:

  • What kind of content lends itself to an ongoing system
  • The questions to ask yourself to determine what kind of system will work for your material
  • How to sell a systems-approach before or after a one-time presentation
  • The pros and cons of having a system to implement
  • How other staff can support the users to get results
  • How having a system expands your revenue and personal satisfaction -- and determining if is it worth the trouble

Details are here

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'Being Cautious Is to Stop Moving': How Innovation and Entrepreneurship Can Bring Societal Change


 New technologies and a growing capacity for innovation are playing fundamental roles in the search for answers to the current economic downturn. At the Wharton Global Alumni Forum in Madrid, speakers from Spain, Rwanda and Nairobi took part in a panel that looked at the social and economic applications of technology and innovation, and how support for entrepreneurship can help raise the standard of living for those in developing countries.
http://bit.ly/9ImMQA

Be inspired – Entrepreneurs can change the world

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When Networking Doesn’t Work, but Real Connections with People Do

Last week’s blog about networking events not working, got me thinking about the word ‘networking’ itself. I have often thought it a rather unfortunate choice of word for a people skill deemed so important in business. Whilst you may hear that ‘networking’ may help you to run your business successfully, this word really doesn’t convey the power of people and strong relationships in business.

Indeed ‘net-working’ can at times seem slightly contrived and manipulative especially when people only start to network because they desperately need new customers or a new job. Whilst stop-start networking activities also can also add to the feast and famine syndrome in business, networking itself may be unsuccessful when speed seems of the essence. Frequently people simply fail to grasp that good relationships just cannot be rushed!

>>> read more

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How to Produce Profitable Public Seminars

Can you still make money by selling seats at public seminars? Or is it one of the easiest ways to lose your shirt? Yes, and yes.

Public seminars are a fantastic way not only to make good money, but also to have potential clients preview you, and build your list of fans. Yet there are pitfalls you must avoid or you will be lamenting paying the hotel’s non-refundable deposit. Monica will share her secrets on making sure that all the are bases covered before you begin. If producing profitable public seminars is a goal for you, this session will provide invaluable learning, tips, and tricks of the trade. Plus, you may even learn a few things to avoid at all costs!

What you will learn:
• What decisions have to be made BEFORE you market
• From what sources to get your revenue
• How to cut your expenses
• Other benefits public seminars can provide you
• Common fears and how to overcome them

Click here for all the details ...

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Pivotal Business – Do you think 1 million is out of reach?

Do you think a million dollars is out of your reach?

(It's not, by the way, and I'll show you why in just a second.)

Whenever someone mentions "My goal is to make a million dollars this year", I hear what you're saying. But let me ask you another question... do you believe it's possible for YOU?

If you become aware of the things you're doing now that are actually holding you back from ever reaching that million-dollar benchmark, then it IS possible! That's why I'd like to tell you about a no-cost teleseminar with Ali Brown and her mentor Anne McKevitt, as they share the million-dollar habits that must become part of you and your team in order to fast-forward your business and actually bring one million dollars within your grasp.

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"Your First Million: Keys to Creating Your Business Cash Windfall"
with Ali Brown and special guest Anne McKevitt Wednesday, April 28, 2010 at 8pm Eastern Learn more and reserve your spot now.
http://bit.ly/4VwY1M

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On this no-cost 75-minute call, Ali and Anne will reveal:

* the million-dollar habits you must instill in yourself and your team in order to fast-forward your business (take it from us, these are a must!)

* how to learn what is stopping you from reaching your financial goals -- it may be at a completely unconscious level, and it's important you nip this in the bud now before you suffer any longer

* the difference between being smart and being financially successful (There are many more smart people in the world than wealthy. Why? We'll explain, and show you how to be both.)

* why most of what you've learned about success and becoming rich is WRONG and what you need to know in order to change your destiny right now

* simple ways to reset your internal success compass to attract the results you want using finesse - not struggle or hard effort

If you're anxious to break out of the million-dollar barriers surrounding your own business, don't miss out on your only opportunity to hear Ali Brown and the "Billion-Dollar-Woman," Anne McKevitt on this call!
http://bit.ly/4VwY1M

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Why you should sin more often

Zern Liew writes

The seven deadly sins were designed as a guide to keeping on the straight and narrow. But sinning can be constructive too – especially in business!

And there they all are, the whole seven - each one related to your business - a great, fun read.

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Power of Nice

In this book, You Can't Send a Duck to Eagle School, the goal is to share many of the simple truths of leadership that the author learned in 30 years as an entrepreneur. And the one he shares here, he says is near the top of his list. The chapter is titled, Attitude Isn't Everything, but It's Pretty Darn Close. Enjoy!

Excerpt from:

You Can't Send a Duck to Eagle School,
by Mac Anderson

When hiring someone, start with the premise that attitudes are contagious. Then ask yourself one question...is theirs worth catching?

I've been in business for over 30 years and I've come to realize the difference in success and failure is not how you look, not how you dress, not how much you're educated, but...HOW YOU THINK!

In my business life, I've watched many very intelligent people fail miserably because they have a negative attitude; and I've also observed just as many people with average intelligence soar to success because of positive attitudes.

Southwest Airlines' VP of People is often asked the question: How do you get your people to be so nice? Her answer is always the same...

WE HIRE NICE PEOPLE

It sounds almost too simple to feel important, but "hiring nice people" has been the cornerstone of their amazing success in a highly competitive industry. They understand their competitors may be able to match their price and copy their business model, however, they feel that the spirit and the attitude of their employees will be extremely difficult to replicate. Never forget...

Great customer service is only delivered by nice, passionate, caring employees. There is no other way it can happen.

You Can't Send a Duck to Eagle School is loaded with stories that are shared in a brief, but engaging way. Because so many times it's not what you say, but how you say it, that turns the switch from "off" to "on."

To watch the 3 minute movie for You Can't Send a Duck to Eagle School or to see inside the book, just click here.

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Unique Ideas Are Not Important to Win

Ideas are always a creative response to a problem without a present-day solution. People dream them up as the wonder what they might do to solve their problems, and they draw on inspirations from their environments around them to do so. What people forget is that neither their problems, nor the inspirations from which they draw solutions, are exclusively theirs. Everyone else is likely to face almost the same challenges. And they'll certainly come up with similar solutions.

This, more than any other reason, is why you often see the same idea surfacing in two or more places at once, even when the creative people proposing the solution don't know each other at all.

It seems logical to conclude, given this, that if you want to increase the success of your innovation efforts, getting more ideas will probably not have the result you're looking for.

Many people argue that what is actually needed is a systematic process which allows creative people to generate a track record of big product hits. This follows from the fact that it isn't ideas which are important to the innovation process, but the execution which follows them. Clearly, there are limited resources available in any organisation, so focussing on big ideas must be a good idea.

This, of course, is the strategy that's been followed by Apple, and other companies of its ilk. First, it released iPod, a massive hit that redefined the way that music is sold. Then it sold iPhone, which makes the name of the game in telephony about Apps, rather than features. And recently, it's released iPad, which it hopes will redefine the way customer acquire and use the products of the liberal arts.

None of these products are especially innovative, and they certainly aren't category unique. It is hard to say they are, by themselves, innovative. But they are designed beautifully, and each has built its success on the last.

This, in the end, is the real sign that a company has a successful innovation effort under way.

Would you like to create a track record of hit products? The easiest way to do it is create an innovation program with laser-sharp focus on what works. James Gardner's free online innovation book will help you start.

Plan today for your most prosperous tomorrow! A 4-step blue print for success.

Over the years, I've had the honour of working with 1000's of business owners - new and established - on many issues. The outcome has been the creation of a process that helps them ALL get their businesses rejuvenated. Yes, it doesn't matter if they are currently an $18 million dollar business or a start-up! When you don't have a business plan you've looked at recently or a marketing plan you use daily, the rest of the problems are very similar - only the dollar amount changes!

I've created the list below to walk you through the process I've been using with my clients for about a year now. It works. In fact, it works so well, to help them increase income and help them focus, that I decided to create the You-Can't-Lose Guarantee!

You know the funny thing here? When I first completed the steps below I remembered my time in Corporate America and realized that if business owners (including myself) acted just a little more like corporations - you know the busy-ness part of a business - from the start, they'd be more profitable out of the gate. I know that because when I work with newer business owners that is exactly what happens. And I know it's true for more established business owners because most often they're missing some of the major components and there success has been blocked.


There is no cookie-cutter process here. It's important to determine what pieces are missing or in need of updating and then bring those parts into the business.

So, if it's time for you to take your business to heights that even you didn't imagine possible, start at the top of this list and locate what's missing from your business.

Leverage your time for maximum success

  • Create a vision and mission for your business.
  • Identify your client from hell.
  • Develop a niche and ideal client profile.
  • Prioritize the most important business objectives and strategies.
  • Learn how to create a propelling action plan that helps you complete your to-do list.

Develop a positive money mentality

  • Learn to fully trust yourself with your finances.
  • Be able to talk about money more easily.
  • Create a pricing strategy and package of services.
  • Set your hourly, monthly and value rates.
  • Confidently tell others what your fees are.
  • Discover how to easily raise your rates.
  • Raise your standards with your self.
  • Set boundaries with others - including clients.

Design systems to monitor your success

  • Create compelling ways to articulate what you do.
  • Build a follow-up system for efficient networking.
  • Design referral and affiliate systems.
  • Help develop your Ideal Client Profile.
  • Become comfortable networking
  • Learn how to "market with integrity" using a marketing funnel.
  • Create multiple streams of small business income.
  • Develop a hiring/firing process.
  • Design important business processes.
  • Build support systems that will help take you through any situation.

Leverage Your Success With Follow-up

  • Balance to assure all of the critical areas in the company have been covered.
  • Track your company's performance.
  • Execute the activities you've stated in your plans.
  • Align to ensure that everything is working together.
  • Resolve issues right away that are impeding your success.

 

© Maria Marsala. Helping women business owners accelerate profits and improve productivity -- quicker, by providing one-on-one kick-butt, No BS, practical business and marketing coaching, consulting and training. Download your free reports and audio when you subscribe to "No BS Business Advice Ezine" Elevating Your Business.