The Sales Presentation
Volumes have been written about the skills needed for successful sales presentations. Advice abounds about how to present benefits, not features; how to conduct product demos; how to use influencing techniques; how to establish rapport; how to close; and more.
Top sales performers embrace not only these sales skills but, most importantly, this fundamental of effective presenting: focus on the audience. They are clear that a sales presentation should be a dialogue between salesperson and audience. Most sales presentations typically involve small enough numbers of people to facilitate this.
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Being a great public speaker gives the perception that you are an Expert.
Perception is reality and we like to work with Experts!
And it amazes me that we flock, still, to people who are sure! I like a speaker who is an expert but who also knows where to go for things they don’t know.