Vampires and interactivity for the Young Adults

Slate Launches Interactive YA Serial

Tapping into teen trends--vampires and the push towards interactivity--novelists Laura Moser and Lauren Mechling have launched a YA serial on Slate.com with a parallel online world where their characters update their Facebook pages, tweet, and post videos on YouTube. The story, which went live today, and marks the first YA serial Slate has ever run, will unfold in 11 three-chapter segments posted every Friday through August.

Mechling, a culture editor at the Wall Street Journal, said the idea for the novel started unfolding after her coauthor, who writes for Slate, was approached by editors at the site to do something in the YA vein. The result, My Darklyng, is about a 10th grader named Natalie Pollock whose obsession with a popular vampire series takes a scary turn after she auditions to be a cover model for one of the new books. more...