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32 Tips to Inspire Innovation for You and Your Library: Part 1
"In part one of this three-part column, Stephen (Abram) reflects on his past 25 years since library school and shares insights about what has inspired innovation in his own life. If your job involves consensus decision-making, usability testing, or project management, you're sure to find useful tips to enrich your career and improve your library."

 

 

 

The Value of Libraries: Impact, Normative Data, & Influencing Funders

"...So, as I said, this story got me thinking about proofs to how the unfettered access to information and information services makes a difference in our various communities: public libraries, school libraries, university and college libraries, and special libraries. What is the real value of public, academic, school, and special libraries? Here are the highlights of what I found. I’ve included a selected webliography at the end of the article so you can enjoy more of the reading too.  Article continues

 

 

Great ideas at the Wyoming Libraries Campaign

 

NextReads for your library

 

NextReads is a subscription email service developed by the creators of NoveList.

With NextReads, you'll expand fiction and nonfiction readers' advisory services beyond the walls of your library, and beyond the bestsellers. NextReads provides 20 monthly and bimonthly lists for library patrons, including both fiction and nonfiction genre coverage, plus two lists created just for library staff. All lists carry your library's branding and are easily customizable to your needs, holdings, and customer tastes.

Visit the NextReads website

 

Halloween

 

From: Stephanie Stokes (stephanie at ssdesign dot .com)


Printable Halloween BOO-marks
 
Here's a trick to treat all those seasonally-spooky folks that will visit your library in October.
 
These beauties come four to each letter-size sheet of paper, are in Acrobat
format and can be easily copied onto colored card stock and cut to provide
an assortment of nifty, and ever-so-creepy, bookmarks for Halloween. The
first two sheets (8 bookmarks) feature classic images such as Frankenstein's
monster, Wolf Man, Mr. Hyde and other popular ghouls of interest to students
of movie horror and for the enjoyment of all. The final three sheets feature
more contemporary images * fun for everyone and great for kids .
 
Get them now * hbookmarks2000.pdf (413 kb). * and put a goose bump or two
between your pages.
http://www.ssdesign.com/librarypr/

download/odds

_and_ends/hbookmarks2000.pdf
 
To put a final chill in your Halloween campaign, try some of these
terrifying fonts and dingbats:
 
http://www.fontsnthings.com/holiday/

halloween.html
http://www.fontsnthings.com/themes/

spooky.html

 

Libraries/books/reading finger plays and songs compilation



Storytime
 
This Is? (flannel board)
This is the card that Scott got.
This is the book checked out on the card that Scott got.
This is the library that lent the book checked out on the card that
Scott got.
This is the mommy that read the book that came from the library that
issued the card that Scott got.
 
Obviously, you can use the name of anyone in your audience.  I use a
copy of our card to hold up to show the kids and any book from your
collection will do.
 

Picture People
I like to peek inside a book
Where all the picture people look.
(Hold palms up like pages of a book)
I like to peek at them and see
If they are peeking back at me.
(Peek out from behind hands)
 
Story Stew (Elizabeth Panni)
Story stew, story stew, we're going to make a story stew. (pretend to
stir)
Story stew, story stew, there'll be enough for me and you. (point to me

and you)
Tasty adventures go into a stew (add items to pot)
Sometimes a dash of poetry, too.
Stir in some songs both old and new.
We're going to make a story stew.
(repeat first two lines)
 
 
Walking Through the Library
(More items might be added. Mime the action to suggest each thing)
 
Walking through the library
What did I see?
A modern computer beeping
at me, me, me!
 
Walking through the library
What did I see?
A friendly librarian smiling
At me, me, me!
 
Walking through the library
What did I see?
Shelves of books waiting
for me, me, me
 
Opening a book to read What did I see (let children choose and continue
the game for as long as you and they want to)
 
Let's go to the library
(sung to the tune of This is the Way we Wash Our Clothes)
 
Let's all go to the library
The library, the library
Let's all go to the library,
And see what we can do.
 
Look at books at the library,
the library, the library.
Look at books at the library.
That's what we can do.
 
Play with puppets at the library . . .
Check out books at the library. . .
Use the computer at the library . . .
 
(You can vary the first verse too:
Let's all walk to the library...
Let's ride our car to the library...
Let's ride a bike . . .
Let's take a bus . . .
 

We've Got the World at the Library
        (tune of "He's Got the Whole World in His Hands")
We've got the whole world at the library,
We've got the whole wide world at the library,
We've got the whole world at the library,
We've got the world at the library.
 
We've got books about dogs at the library,
We've got books about mice at the library,
We've got books about cats at the library,
We've got the world at the library.
 
[Give the kids a general topic and let them make specific suggestions
to add verses-- books about countries:  Spain, China, France, etc.,
or just let them add any topic they can think of: books about
sports...about dolls... about stars... this song could go on a lo-oo-ng
time!]
 
Let?s Go to the Library
*Here is a chanting/clapping rhyme:
"Let's go to the library, the library, the library...
Let's go to the library to see what we can do..."
HAVE THE CHILDREN OFFER RESPONSES such as: read books, go to storyhour,
play
computer games, meet with friends, etc. and then chant:
"We'll...read books at the library, the library, the library...
We'll read books at the library, that's what we will do!"
 
Read a Book
We also sing to the tune of Row, row, row your boat
Read, read, read a book
Read along with me -  It's story time with all my friends  At the
Li-brar-y!
 
Books in My Backpack
Five books in my backpack, wish I had more
I gave one to my friend, then I had four
Four books in my backpack, funny as can be
I gave one to my brother, then I had three
Three books in my backpack, exciting and new
I gave one to my sister, then I had two
Two books in my backpack, cause reading is fun
I gave one to my teacher, then I had one
One book in my backpack, and I'm KEEPING this one!
 
I put 5 books in a backpack and pull them out as I say the rhyme and
hand them to kids, on the last line, I hug the last book.
 
If You Like the Library
sing to "If You're Happy and You Know It"
If you like the library and you know it, clap your hands . . . etc.
If you like books and you know it, clap your hands . . . etc.

I Am a Librarian
I am a librarian,      (Point to self)
I check out all the books.     (Pretend to stamp books)
Come and visit me real soon    (Beckon with hand)
And give my books a look.     (Palms together, then open)
All the boys & girls can come    (Point to audience)
And check out books for free.    (Hold out hands like open book)
I help them find the books they want   (Shade eyes, look around)
At the library.      (Sweeping motions with arms)
 
My Book
This is my book; it will open wide,   (Palms together, open outwards)
To show the pictures that are inside.   (Point to one palm)
I read about a ball, so big & round,   (Make ball shape with hands)
That is tossed in the air & rolled on the ground. (Make these motions)
I read about an umbrella to keep me dry,  (Put hands together above
head)
When the raindrops fall from the cloudy sky.  (Flutter fingers
downwards)
I read about a kitty with a loud loud purr;   (Say ?meow?)
I?d love to stroke her soft, warm fur.   (Make stroking motion)
 

The More We Read Together (tune: The More We Get Together)
The more we read together, / together, / together,
The more we read together, / the happier we'll be.
For you can read library books / and I can read library books
The more we read together, / the happier we'll be.
Verse 2: For the librarian reads to us / and our parents read to us
 
We Will Read Books (tune: Queen's We Will Rock You)
Use stomp, stomp, clap (stomp feet) or slap, slap, clap (slap knees)
rhythm
Wha'cha gonna do? Wha'cha gonna do? / Wha'cha gonna do when the school
year's through?
Gonna hang around the place? Stuffin' your face? / Bein' a slob &
takin' up space?
NO! / We will, we will read books! / We will, we will read books!
Wha'cha gonna do? Wha'cha gonna do? / Wha'cha gonna do when the school
year's through?
Gonna check out a book, / Take a good look, / It's free, fast, fun, &
easy to do.
SING IT! / We will, we will read books! / We will, we will read books!
Wha'cha gonna do? Wha'cha gonna do? / Wha'cha gonna do when the school
year's through?
WE WILL, WE WILL READ BOOKS!
 
This is the Story About Storytime (Ginger Payne)
This is the story about storytime.
(Extend arm to indicate children) These are the children gathered
around to hear the story about storytime.
(Indicate a child whose name you know) This is A. J. who smiles and
waves (encourage child to smile & wave) at all the children gathered
around to hear the story about storytime.
This is Destiny who claps her hands for A. J. who smiles and waves at
all the children gathered around to hear the story about storytime.
This is Sergio who nods his head at Destiny who claps her hands for A.
J. who smiles and waves at all the children gathered around to hear the
story about storytime.
This is Mikaela who bounces up and down while Sergio nods his head at
Destiny who claps her hands for A. J. who smiles and waves at all the
children gathered around to hear the story about storytime.
Continue until you include all of the children in the storytime
session. If you run out of things for them to do, you can invite
suggestions. End with "This
is the end of the story about storytime."
(Other possible actions: shaking head, rolling hands over each other,
jumping, marching in place, bending side to side, wiggling hips,
hopping, patting knees, touching shoulders, stomping feet)
 

Library Chant
This is from Caroline Bauer's Presenting Reader's Theatre Book.
Where do you go for poetry?  L-I-B-R-A-R-Y
Where do you go for history?     ""
Where do you go if you're old and shy?
Where do you go to learn how to fly?  L-I-B-R-A-R-Y
That's how you spell it, whatcha gonna tell it?
It's been in your town for a hundred years.
Let's give the library 3 big cheers:
Hip-hip-hurray!  (repeat 2 more times)
F-R-I-E-N-D-S   Are we gonna be one?  Yes yes yes.
"    "    "                  ""               "
"    "    "     of the P-U-B-(huh!) L-I-C L-I-B-R-A-R-Y
L-I-B-R-A-R-Y (repeat 2 more times)
That's how you spell it, now what you going to tell it?
It's been in your town for a hundred years.
Let's give the library 3 big cheers:
Hip-hip-hurray!  (repeat 2 more times)
When I say library you say card, Library (card) Library (card)
I got one today and it wasn't too hard, library (card) Library (card)
Big brick building how sweet it looks,
Takes me on in the land of books.
 
Another user recommended Judy Freeman's book "Hi Ho Librario" which
includes
songs, chants and stories.
 

Do You Like to Read Books?
Do you like to read books?  (point to someone)
I know that I do. (point to self).
Come and sit near me (motion with finger) and I (point to self) will
read to
you!
 

Read With Me
To the tune of Mary Had a Little Lamb:
     Will you come and read with me, read with me, read with me.  Will
you come
and read with  me?  At the Hyde Park (put your library's name in)
Library.
 
This is the Way
To the tune of Mulberry Bush
    This is the way we read a book, read a book, read a book.  This is
the way
we read a book
    at the Library.
Continue with listen to a story.....and cut and paste.......Actually
add
anything
    you want, i.e., stamp the books, use the computer, etc.
 
Story Time
I stretch my fingers way up high, until they almost reach the sky.
Then I lay them in my lap you see, when it's Story Time at the library


 
Library Hokey Pokey
You put your books right in
You check your books right out
You put your books right in
And you shake it all about.
You do the "Hokey Pokey"
And you turn yourself around
That's what it's all about.
 
This is My Book
This is my book to open wide       (Open hands like book)
 
To see the pictures that are inside.
 
This is my ball so big and round     (Make a circle with fingers)
 
To toss in the air and roll on the ground.  (Toss motion like bowling)
 
This is my umbrella to open wide     (Make an umbrella above head)
 
When the rain falls from the sky.  (Wiggle hands above head like rain)
 
This is my kitty just hear her purr
 
When I stroke her soft long fur.      (Stroke motion on left forearm)
 
Here is the Library
Here is the library (Hold up right hand)
On this busy street (Pantomine opening door)
Let?s walk through the door (Shade eyes and look around)
And see who we meet.
 
The librarian greets us (Wave hand)
With a smile (Make smile with fingers)
And shows us a book (Hold hands as if holding book)
About a crocodile (Form crocodile with hands)
 
We say, No thanks, That?s too scary (Shake head, Look scared)
She shows us a book (Hold hands as if holding book)
about a tiny fairy (Show how small with hands)
 
We say Thank you (Nod head yes)
and ask for more
And she gives us a book (Hold hands as if holding book)
About a dinosaur (Show how large with hands)
 
We check them out  (Mime actions)
And take them home (Pretend to carry them home)
We?re delighted to have them (Smile)
On a two week loan (Show two fingers)
 
Walking Through the Library
(More items might be added. Mime the action to suggest each thing)
 
Walking through the library
What did I see?
A modern computer beeping
at me, me, me!
 
Walking through the library
What did I see?
A friendly librarian smiling
At me, me, me!
 
Walking through the library
What did I see?
Shelves of books waiting
for me, me, me
 
Opening a book to read What did I see (let children choose and continue
the
game for as long as you and they want to)
 

Other Suggestions:
Library Boogie CD by Tom Knight
I sometimes play the song "Library Card" from the Arthur CD.  The
refrain is "Having fun isn't hard, when you've got a library card".
Library Song from Tom Chapin's Moonboat



 
Jennifer Schultz
Children's Librarian
Harris County Public Library--Octavia Fields Memori
al Library

PRESS, PROFIT AND PROVOCATION: LIBRARY PROMOTION FOR THE OVER-EDUCATED PART 6
by Tia Dobi
"What makes you unique makes you successful." - William Arruda, CEO of  Reach, a recognized global leader in branding organizations and the people who belong to them.
I'm a copywriter. And this is my confession: You gotta bulletproof your business.
Don't believe me? Then try these latest library mottos on for size, look and feel:

 

The Role of Color in Branding

Colour and brand are inextricably linked. Think of all the brands that bring a colour to mind -- Tiffany's trademark Robin Egg blue, Starbuck's green, UPS' "What can brown do for you?" Each of these brands don't just use their colour -- they own the colour.

Colour moves us. It sparks memories and can convey emotion. In marketing, colour can determine which product a customer selects. A trip to any market or grocery store will confirm what retail merchandisers already know: colour is an important component of the memory we carry about a brand and it helps us to select the same product repeatedly. Colour becomes a shortcut in the selection process. We look for the orange box. The bright blue bottle. The red can.

 

A free reading pack for every South Australian baby

 


South Australia's Advertiser Little Big Book Club was officially launched by the Premier, The Hon. Mike Rann MP on 3 February 2006 at
the State Library of South Australia.   To support and encourage parents to read to their young children, The Advertiser Little Big Book Club is offering all parents of babies aged between six and 12 months (over 17,500 babies) a free reading pack.
 
The pack contains a newly commissioned picture book 'Baby Baby' by Phil Cummings and Greg Holdfeld, Let's Read story-time DVD (developed by the Centre for Community Child Health in partnership with The Smith Family), a
library bag and information for parents including reading lists and tips on reading aloud. The packs are available from public libraries and Child and Youth Health Centres across the state. Libraries can list their storytime and other activities on the Little Book Club web site.

http://www.thelittlebigbookclub.com.au/

Reading Buddies

In the library, near the read aloud corner, is a large basket filled with stuffed animals. Above the basket is a sign that says "Reading Buddies", with the reading buddies rules listed. Students who listen actively during the story, and/or information literacy lesson being taught may get a reading buddy to read with when it is time to select a book.  These reading buddies are a great motivational tool for behavior management in grades K- 5. The older students enjoy cuddling with a buddy as much as the younger ones do (we sometimes tend to forget they are just kids too)!  A gentle reminder to students, "if they don't shape up, no buddy this week", gets many of them to do the right thing!  It is important to model how the buddies should be treated and to stress that the mistreatment of a buddy will never be tolerated.  It is also a great way to demonstrate the life skills of caring, cooperation, sharing, and friendship.
Written by Michele Romeo, SLMS in Training and published in

SOS Spotlight

 

New Service to Begin Mid-March 2006
Sometime in mid-March, the Denver Public Library will probably be the first library in the U.S. to offer downloadable movies, which was mentioned in Denver Post and Rocky Mountain News articles.

They will be offered from the same site where downloadable eBooks and audio eBooks are offered, and will use a newer version of the Overdrive Media Console and Windows Media Player.

The first movies will be documentaries, self-help and travelogues. Stay tuned for more information!

 

 

From St Paul Public Library

Storytimes
Toddlers and preschoolers can enjoy books too! Bring them to storytimes at the library.

Saturday Live
Join us Saturdays at the Central Library for Saturday Live, featuring puppets, singers, magicians, storytellers, and all kinds of performers.

Read and Play Time
Share age-appropriate books and toys with your child from birth to 5 years old at Read and Play Time at the Sun Ray Library.

BookPALS/StoryLine
Can't make it to the Library? You can call the StoryLine at 952-352-1350 anytime to hear a story read by a professional actor (recommended for K-6th grade). A different theme is featured every month and a new story every week! Visit the BookPALS site to see which stories are currently being read.

Read With Me
Dedicated library volunteers read one-on-one with 1st, 2nd, and 3rd graders to improve their reading skills. For more information on signing up your child or volunteering your talents, please see the Read With Me web page, or call 651-642-0343.

Summer Reading Program

 

Hamilton Public Library’s virtual bookshelf now holds 500 e-audiobook titles for borrowing and downloading, making it the first public library system in Ontario to launch the service.  Launched in partnership with Ohio-based Digital Library Reserve, Inc., the decision follows the success of audiobooks in large U.S. library systems, such as in New York City. 

Technology Innovators  Podcasting is coming to Waterloo Public Library! ‘If you haven't already heard the Waterloo Public Library has received a grant to produce podcasts! This is very exciting news. Woohoo for us!...

“It’s an excellent example of Waterloo as an intelligent community,” says Chief Librarian Cathy Matyas, referring to the recent recognition of Waterloo as one of the top seven technological innovators in the world. “The library project uses the broadband technologies that have grown up in this community to share local heritage information with both residents and visitors.”’Read the whole blog post

 

 

Flickr and the library pictures

More interesting work from the National Library of Australia.

Now FlickR and the National Library of Australia are embarking on an exciting initiative to offer individuals the opportunity to include their images of contemporary Australia in the PictureAustralia service through FlickR. By adding images to this group, individuals are able to, for the first time, contribute to and enrich a valuable collection which has so far been the sole domain of large collecting institutions. This is done by collecting the metadata and thumbnails from this group and loading them into PictureAustralia each week. [Flickr: PictureAustralia: Australia Day]

Post continues

 

 

from the LibraryStuff blog ...

Why Librarians Should Read Blogs       

A student at Tufts writes in his blog about finding the online databases that the library subscribes to:

"Really, though there's all kinds of       cool stuff I can get at: the OED, the Oxford Reference Collection (encyclopedias, bilingual dictionaries, maps, quotations, etc.), Lexis-Nexis, the Grove Dictionary of Music, and seemingly hundreds of other sources. I guess I figured that we had a lot of neat stuff, but the breadth and value of the material here is truly staggering. A personal subscription to OED Online alone is $300 a year. Part of me wonders if it's worth it for our library to pay for all this, but the other part is screaming at me to take advantage of it and do a research project in my spare time."

That's not the best part. Take a look at the comments....from Tufts librarians! Good on ya Anna Neatrour and Laura Walters. Librarians, read your blogs (our at least set up a bunch of blog searches).

 

Book prescription scheme launched

Patients are being prescribed books instead of pills as part of a new scheme in Dorset.

People who visit their GP, counsellor or psychologist in Poole are being recommended books which they can then borrow from any library in the town. The "books on prescription" scheme is used throughout the UK for patients with mental health problems, and the book lists are designed to help them. Borrowers do not have to be existing members of the library service.

 

 

Marketing planning brings together many current library initiatives – including marketing strategies and user profiling practices. It provides a framework for understanding users, developing value propositions and implementing these in an effective and efficient manner. This activity is understood and devised within the context of performance measurement and the required development in visits, issues and enquiries. Most importantly, all planning activity is fully costed so that return on investment can be recognised.

Benefits of attending
This workshop will outline current best practice in marketing planning and show how this impacts on management practices both within academic library services and other organisations.

 

 

 

Children' Tea Parties

 

I have done tea parties before where I used to work and I always called it "The Teddy Bear Tea Party." We woould use the party as the grand prize for the Summer Reading Club for our Read-To-Me group. We would draw the names of about 20 kids to attend.
 
I first went to Goodwill and other thrift stores and bought old cups, saucers and tea pots, enough for 20 kids.  They were all mismatched but looked cute set together on the table.  The day of the party I set the cups on the saucers around the table with the teapots in the middle of the tables and had very large teddy bears sitting in some of the seats around the tables.  I served koolaid and cookies and told the kids to bring their favorite stuffed animal with them to the party.  I made a display on a counter of teddy bears and books about bears.
 
During the party, after we had eaten the cookies and koolaid, we went around the table and I asked each child to introduce their stuffed friend, then we gathered in the open space near the tables and played 'Ring Around the Rosy.'  Then it was time for the big event, when myself and several staff members would act out, with a few props, "The Three Bears."  The kids always enjoyed these parties and their parents would dress them all up to attend. 
Debbie Brown   dbrown@irvinglibrary.org
 
 

Harry Potter Party on flickr

 

Promoting Library Services Using Blogs and RSS (Live Online)

At the end of this two-day course, participants will be able to:

  • Define terms relating to blogging and RSS
  • Evaluate blogs based on features, design elements and content
  • Build a blog from the ground up
  • Edit your blog using basic HTML
  • Create and use and aggregated news feed (RSS)

     

     

     

    In a recent issue of Ex Libris, Marylaine Block suggests using library postcards - include information about building projects or current promotions and sell them in your coffee shop. 

     

Click Here to Send a TumbleCard Today!!

 

 

 

Send a FREE TumbleCard - "Change Your World @ Your Library - Libraries Matter"


 

FOR CHINESE NEW YEAR

Crafts
 
Kites-
Make kites from brown paper bags and attached yarn and pictures the kids had colored of dragons. 
 
Chinese lanterns - fold paper and cut slits half way up then round it and glue together. 
 
Bookmarks with your Name in Calligraphy
 
Colour a Dragon Mask
 
Dragon Puppets -
Use popsicle sticks, chopsticks, or straws on each end and then the kids can move the head, tail, or both up and down.
 
Games
 
Pin the Tail (sticker) on the Dragon
 
Feed the Dragon (make a dragon head and throw something in its mouth)
 
Wishing Well
Have kids make a wish and throw lucky gold coins into the well.
 
Pick up Sticks
 
Pick up things with Chopsticks
 
Japanese Game
http://web-japan.org/kidsweb/virtual/

fukuwarai/what-is.html

Activities
 
Parade - have the kids walk around the library or neighborhood in a parade with noisemakers and drums
 
Dragon Dance - Lead person wears a dragon head while followers are draped in material, tablecloth, or simply twirl streamers.
 
Other thoughts
 
Since it is the year of the Dog, do crafts/games etc. that have to do with Dogs.
 

The Gaming Invasion

If there's two things you don't usually hear together in the same sentence, it's libraries and video games. Look for that to change real fast. We've been working long and hard on something here, but we're now ready to pretty much make the whole deal public, and what better place then to do it here first?  Article continues

Free Resources: The

Redesigned International

Children's Digital Library

Web Site

The Web site for the International Children's Digital Library (ICDL), a project of the University of Maryland funded by the National Science Foundation and the Institute for Museum and Library Services, at http://www.icdlbooks.org has undergone a total redesign and is now sporting a fresh, new look, according to a University of Maryland announcement. In addition to a new logo and color scheme, viewers will find informative updates and enhanced functionality. The new ICDL design is based on feedback from its volunteer ambassadors, advisors, and local community members, as well as research with the College Park (Maryland) KidsTeam.

 

 

Gaining Mindshare and Timeshare: Marketing Public Libraries

 

http://eprints.rclis.org/archive/

00004603/01/

GainingMindshare&Timeshare

_010905_.pdf


By Dr N Varaprasad, Johnson Paul and Lena Kua

This presentation is an examination of how the National Library Board had successfully gained market share by redefining its market space and remaking the image of libraries and librarians. Libraries were repositioned to gain mindshare and timeshare among Singaporeans, competing against the cinema, TV, video games and other leisure activities, becoming the Third Place after home and work for many.

 

5 Factors for Library

Web Site Redesign

from The Tame the Web Blog  by Michael Stephens

 

Coming soon: the British

Library's second

'Mingle' evening

Monday 5 December 2005, 18.30 - 21.00

In love with science but want to share your passion?

The British Library is to hold its second ‘Mingle’ evening – an opportunity for anyone who is single, likes to talk and wants to make friends.

Following the success of the 2004 ‘Mingle’, this is your chance to network with like-minded individuals and enjoy a drink at a private view of our 'Beautiful Minds – Capture the spirit of Nobel achievement' exhibition on Monday 5 December from 18.30 to 21.00.

 
 

 

 

 

Web 2.0: Building the New Library

Introduction

'Web 2.0' is a hot story out on the blogosphere right now, with an army of advocates facing off against those who argue that it is nothing new, and their allies with painful memories of Dot Com hysteria in the 1990s. Even respectable media outlets such as Business Week are getting excited, and an expensive conference in San Francisco at the start of October had to turn people away as it passed over 800 registrations.

So, is Web 2.0 something real? Does it mean anything for the way in which we continue to go about our work? Or is it yet another bubble that will burst if we simply ignore it for a few months?  Article continues

 

Manager educates library patrons
Call him a library communications guru. Call him a manager of communications and public relations. Just don’t call him a librarian 

 


 

 

 

The book was better…

The Lion the Witch and the Wardrobe, Charlie and the Chocolate Factory, Howl’s Moving Castle… films of children’s books are the new black.

The Times asked some UK schoolkids what books they’d like to see made into films…

What book would you like to see on the big screen? Personally, I’m hanging out for The Very Hungry Caterpillar… no, wait, that’s already happening.

Hey, Kids - We're

Putting on a Show!

I can finally, finally, finally announce it! ...  we’ve put together what I think is a pretty amazing slate of speakers for the

  • The IFLA Section on Management and Marketing in collaboration with SirsiDynix has the pleasure to announce the IFLA International Marketing Award for 2006,  to a library world over which has  employed any on-going marketing project during recent years. The winner gets airfare, registration fee, hotel charges and per diem and a cash award of US$ 1000 to further marketing activities in the library. For details please visit: http://www.ifla.org/III/

     

    The New York Times Great Read in The Park will be an entertaining, interactive experience, an event where New Yorkers can indulge their passion for books and reading. This page-turning celebration will be packed with events and performances
     

       

    Branding

    I was so excited to see an article on branding in Library Journal last year. I'm so happy any time libraries think about advertising.

    Branding is a difficult concept. It usually makes me think of cattle, but in the advertising world it encompasses everything from your logo to the expectations your customers have based on your reputation. The Library Journal article discusses brand management in which you control the "experience you provide the customer". Customer service is a good way to start controlling brand. An example of an organization that has a bad reputation (and it has been unwarranted on my recent visits) is the Department of Motor Vehicles. The DMV is always associated with bad service. But what does your community think of when they hear the name of your library?  Article continues

     

     

    Libraries How they stack up

    This report is presented in graphic form and would make useful material for marketing your library and its value.  Print them on bookmarks, postcards or in your newsletter.

    For a little cash, you can sponsor part of a library Getting your name on Frisco's new library or one of its bookshelves could be a real possibility -- if you have the cash. In an effort to raise money for future library facilities and equipment, the Frisco Public Library Foundation -- a nonprofit organization formed two years ago -- is asking the city for the ability to sell the naming rights of the city's library.  

     

    The Value of Libraries: Impact, Normative Data, & Influencing Funders

    "...So, as I said, this story got me thinking about proofs to how the unfettered access to information and information services makes a difference in our various communities: public libraries, school libraries, university and college libraries, and special libraries. What is the real value of public, academic, school, and special libraries? Here are the highlights of what I found. I’ve included a selected webliography at the end of the article so you can enjoy more of the reading too.  Article continues

     

    Swedish library launches 'borrow a person'
    STOCKHOLM, Sweden (AFP) — If you're one of those people who thinks all lesbians are sexually frustrated or all animal rights activists aggressive, then a Swedish library project that allows you to "borrow" a real live human being rather than a book may provide some useful insight.

    The Living Library project will enable people to come face-to-face with their prejudices in the hopes of altering their preconceived notions, Ulla Brohed of the Malmoe Library in southern Sweden told AFP.

    "You sometimes hear people's prejudices and you realize that they are just uninformed," she said.

    This weekend, nine people, including a homosexual, an imam, a journalist, a Muslim woman and a gypsy, will be available at the Malmoe Library for members of the public to "borrow" for a 45 minute conversation in the library's outdoor cafe.  Article continues

     

       

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    Bronwyn Ritchie's Pivotal Points

    Contact:  bronwyn@consultpivotal.com